Google

Go-To-Market Strategy, Cloud Applications

BuyNoir

Spearhead go-to-market strategies, fundraising, and validating MVP. Achieved 200% increase in leads through data-driven marketing and A/B testing.

Co-founder, Go-To-Market Strategy Lead

Salesforce

Led global marketing initiatives across AMER, EMEA, and APAC, engaging our most strategic customers and driving pipeline at Dreamforce through thought leadership. Led a team of 6 to develop and execute a 12-month go-to-market and communications strategy, achieving a statistically significant 4% increase in engagement.

Global Leader- Strategic Planning and Commercialization

Chief

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Member

BNSL Limited

Managed 86 employees across 2 countries, 6 regions, and 4 product categories with full P&L responsibility. Successfully directed go-to-market strategies and introduced innovative product into the market. Drove 35% revenue growth and reduced costs by 20% via streamlined operations and enhanced supplier partnerships. Improved regulatory efficiency and established key relationships with multinational clients, driving category expansion.

Managing Director & CEO- Global GTM Leader

Jumia Group

Designed and implemented go-to-market strategy that drove 10x revenue growth for two Jumia products. Led eight-person team to achieve a 70% lift in customer acquisition. Managed and generated new relationships with over 500 vendors while launching advertising campaigns across multiple channels to accelerate market penetration and business development.

Head of Partner Success

Led go-to-market and impact assessment for the Digital Skills for Africa program, driving a 25% increase in program engagement. Managed success story discovery and videography, and oversaw internal and external communications assets. Played a key role in shaping program strategy and ensuring stakeholder alignment.

Product Marketing Manager

Citi

Developed and executed GTM strategies, that included education and awareness campaigns to drive customer card provisioning into proximity wallets. Achieved 37% lift in KPIs with data-driven marketing strategies, implementation and cross-functional collaboration. Achieved customer loyalty growth through use of detailed campaign insights.

Product Strategy Manager

Rosie by Instacart

Co-Founding team member of Rosie, at S.C. Johnson Graduate School of Management. Accepted into E-Lab accelerator. Acquired by Instacart in 2022

Co-Founder, GTM Strategist

UBA Group

Drove 60% YoY revenue growth through targeted go-to-market strategies and acquisition efforts, increasing the customer base by 26%. Optimized trade functions and compliance operations to support business expansion.

Strategy and GTM Analyst

Experienced Data-driven Leader with a global perspective and a focus on creating value for people and businesses. Skilled in building and sustaining highly productive teams, while leveraging strategic management for the execution of online and offline objectives.

Taplio

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Taplio

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