Chip Rodgers's Linkedin Analytics

I am a dynamic Chief Marketing Officer with over two decades of success driving marketing strategy, innovation, category creation, and community building for startups, SaaS organizations, and B2B enterprises. I have proven expertise in establishing and leading a fast-growing category, driving demand, and scaling pipeline. I am a strategic thinker and influencer recognized for the ability to connect with diverse audiences through knowledge, authenticity, and transparency. I am an astute people manager who develops and coaches high-performing teams, maximizing value through innovative solutions for sustainable growth. I am a thought leader, public speaker, and video podcast host continuously at the forefront of the latest technologies and how they can be creatively applied to solving business problems. Notable Accomplishments: ► Established and defined a new market category with a 10-step strategic plan, resulting in creating a new, fast-growing Ecosystem category, with WorkSpan as the clear leader. ► Successfully built and led the demand generation engine of WorkSpan from a small Series A startup with 26 employees to a Series B and Series C fundraise now with over 200 employees. ► Bootstrapped an Account-Based Marketing approach, content marketing, SEO, website, and BDR team from scratch to create a demand generation engine. ► Increased SAP Community from 300,000 to over 2 million highly engaged members by deploying innovative gamification for rewards and incentives to encourage user-generated content. ► Revitalized SAP TechEd events, generating $25.5 million in revenue annually, reducing costs and growing attendance from 9,000 to over 30,000 attendees in the US, Europe, India, and China. LEADERSHIP EXPERTISE Big Picture Thinking | Business Strategy | Team Building & Leadership | Presenting and Speaking | Thought Leadership | Forecasting | Growth & Innovation | Change Management | Executive Judgment | Calm Under Pressure | Executive Collaboration FUNCTIONAL EXPERTISE Category Creation | B2B Marketing Strategy | Messaging | ABM Strategy | Demand Generation | Digital Marketing | Live Video Podcasting | Content Marketing/SEO | Product Marketing | Influencer Marketing | Community Engagement | Social Media | Marketing Automation | Sales Engagement | Positioning | PR | AR | Salesforce | HubSpot | 6sense | Outreach | Brand Reputation | Process Optimization DOMAIN EXPERTISE Partner Ecosystems | Partnerships | B2B SaaS | Public Cloud | Analytics | CRM | AWS | Microsoft Azure | Google Cloud