SCALIS

Scalis is a next-generation, fully integrated ATS and Job Board platform that rolls up a series of HR recruiting technologies, powered by AI.

Overseeing marketing operations and strategy for Apex, a multimedia platform with 231K subscribers, driving audience growth and engagement. Spearheading digital marketing campaigns, content creation, and community-building initiatives to support SCALIS via Apex.

Director of Marketing

Growing Apex (Acq.) at Scalis, a one-stop-solution multimedia platform to help students transition into their professional life. Currently helping 231,000 students in the United States with our newsletter.

Growth Marketing Manager

MentaY

Co-Founder, Marketing & Product Design

DRINKS AMPLIFY

Increased organic traffic by 120% in six months by leading a team of writers to create SEO-optimized content ranking 30+ high-intent keywords in the top 10 search results.
Drove a 25% increase in customer engagement and 15% higher conversion rates by integrating educational content into the online sales platform of a $50M+ DTC brand.
Boosted lead generation by 40% and reduced customer acquisition costs by 20% through strategic content marketing, inbound SEO, and optimized brand messaging.

Marketing Manager

ICAREUM

Shaped ICAREUM's visual identity, ensuring alignment with the platform's innovative approach, contributing to the company's unique market positioning and brand recognition.
Created 70+ platform UI wireframes and prototypes on Figma, collaborating with stakeholders for iterative design.
Applied spatial design system and unreal engine 5 integration for creating 3D immersive UI for the Vision Pro application.

Visual Designer, UI UX

Gain Ventures

Building Gain Ventures, a multidisciplinary consultancy venture studio focused on Web3 and Blockchain.

Product Marketing Manager, Growth

Doge Pound

Doge Pound is a Web3 dog brand with NFT collections on the Ethereum blockchain.

Creative Lead

Duke University - The Fuqua School of Business

Graduate Research Assistant for Innovation & Cryptoventures under the guidance of Professor Campbell Harvey.

Graduate Research Assistant (Innovation & Cryptoventures)

Neuralink

Integration of Blockchain with Brain Machine Interfaces.

Research Development Consultant (Capstone)

NatureServe

Product: NatureServe Explorer Pro

Conducted strategic market research to identify target markets for NatureServe Explorer Pro, including researching industries needing data on at-risk species and ecosystems across multiple states.
Developed segmentation strategies to identify specific people/roles to market to within each client segment.
Analyzed potential competition, Conducted research on pricing, and used market research tools and software to deliver reports on market sizing, market segregation by estimated value, and price sensitivity to guide pricing strategies.

Product Marketing Analyst Intern

Duke Fuqua Blockchain Club

Leading the Club's as well as Duke Web3 Conference's Design and Marketing team.
Revamped the club identity by designing a new logo and merchandise.
Designed and implemented a marketing plan for the promotion of upcoming club events.
Curated content for the monthly newsletter.

Head of Marketing & Graphic Design

Product, Brand, and Communication Design | Web3 | The Fuqua School of Business, Duke University

Working on client feedback and improving user experience. Shall update by the EOD. 🎨

Taplio

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