Ripple

XRPL Campus Ambassador

MentaY

Pioneered the design of an AI coaching platform that merges self-development and therapeutic coaching, revolutionizing accessibility to mental health resources, by designing an innovative, user-centric prototype in Figma; MVP under development.

Product Manager, Design

Gain Ventures

Building Gain Ventures, a multidisciplinary consultancy venture studio focused on Web3 and Blockchain.

Product Marketing Manager, Growth

Duke Fuqua Blockchain Club

Duke University Web3 Conference - March 22nd, 2024.

Alumni Chair (Communication & Design)

Leading the Club's as well as Duke Web3 Conference's Design and Marketing team.
Revamped the club identity by designing a new logo and merchandise.
Designed and implemented a marketing plan for the promotion of upcoming club events.
Curated content for the monthly newsletter.

Head of Marketing & Graphic Design

Doge Pound

Doge Pound is a Web3 dog brand with NFT collections on the Ethereum blockchain.

Creative Lead

Duke University - The Fuqua School of Business

Graduate Research Assistant for Innovation & Cryptoventures under the guidance of Professor Campbell Harvey.

Graduate Research Assistant (Innovation & Cryptoventures)

NatureServe

Product: NatureServe Explorer Pro

Conducted strategic market research to identify target markets for NatureServe Explorer Pro, including researching industries needing data on at-risk species and ecosystems across multiple states.
Developed segmentation strategies to identify specific people/roles to market to within each client segment.
Analyzed potential competition, Conducted research on pricing, and used market research tools and software to deliver reports on market sizing, market segregation by estimated value, and price sensitivity to guide pricing strategies.

Product Marketing Analyst

MGA Insurance Services

Supervised a team of 4 in executing marketing initiatives and implementing 6 data-driven campaigns to elevate product visibility by 114% and customer attraction by 29%, tracked using Hubspot and Marketo.
Performed in-depth market research, leveraging Excel tools to analyze key trends and identify target groups, resulting in improved customer segmentation by 36% in 3 months.
Curated over 50 pieces of targeted advertising content using Photoshop to increase visibility, boosting sales by 21%.

Marketing Coordinator

Harvard Project for Asian and International Relations (HPAIR)

Delegate

The African Business School

Content Developer

Product, Brand, and Communication Design | Web3 | The Fuqua School of Business, Duke University

- Graduated with a Masters in Management Studies with a concentration in Technology Management (Blockchain, Web3, and DeFi), from The Fuqua School of Business at Duke University.
- Strong Branding, Arts and Design Professional with a B.A.(Hons) Business Economics from the University of Delhi.
- Skilled in Graphic Design, Illustration, Singing, Playing Guitar, and Football.
- Experienced Freelance Photographer, Graphic and UI UX Designer.

Taplio

Chirayu Arya's Linkedin Analytics

Chirayu Arya

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Chirayu Arya's Linkedin Analytics

Chirayu Arya

Want to drive more opportunities from LinkedIn?

Chirayu Arya's Linkedin Analytics