VANSARY

Product Marketing and Communications

Thanx

Senior Product Marketing Manager

MediBuddy

-Led the product positioning and messaging development strategies to communicate our value proposition effectively to diverse target audiences.
-Collaborated closely with the sales, and product team to provide them with sales enablement support needed to effectively drive ARR of approx $12MM.
-Conducted competitive intelligence to develop buyer persona to better understand the needs and wants of the customers.
-Led the Go-to-market strategy for a new product offering. This included distribution and promotional plans that drive product adoption and revenue growth.
-Analyzed the lead gen funnel and re-engineered it based on customer segmentation exercise resulting in a reduction in spam leads and an increase in MQLs and SQLs.
-Leveraged data-driven insights to drive strategic decision-making; developed effective campaigns and social media content, optimized branding efforts and acquisition initiatives, while monitoring customer behavior to make inform targeted segmentation strategies.
-Integrated diverse marketing tools and strategic initiatives to achieve strong customer retention and loyalty, driving overall satisfaction and engagement levels.
-Unified the brand identity by defining the brand archetype, creating the tone of voice, introducing a new brand tagline, creating the content guideline, and more.

MFine

-Conducted market research to understand the competitive landscape and industry trends to create positioning narratives, value props, and USP.
-Collaborated cross-functionally to craft and execute comprehensive go-to-market strategies for 2 new product launches and 3 feature updates, ensuring flawless coordination among stakeholders.
-Proactively gathered customer feedback and insights through surveys, interviews, and data analysis to refine product messaging and identify opportunities for product enhancements.
-Developed and oversaw the creation of marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.
-Established and tracked key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.
-Collaborated extensively with growth marketing to create consistent positioning and messaging narratives across the website and mobile app resulting in higher conversions between different funnel stages.
-Developed and executed go-to-market strategies, resulting in significant YOY growth.
-Led the creation of new product roadmaps and feature release cycles, increasing customer retention and engagement.
-Collaborated with cross-functional teams to bring product ideas to life, significantly improving -customer satisfaction scores.

Product Marketing Manager

-Crafted messaging for customer onboarding experience based on buyer personas for different stages of the customer journey to drive product adoption.
-Led the development of sales enablement materials such as white papers, case studies, infographics, sales plays, cheat sheets, FAQs, 1-sheeters, success stories, presentations, competitive intel, and demo environments.
-Defined and communicated the unique selling propositions and value propositions of various products to target customers.
-Conducted competitive intelligence such as SWOT analysis, customer mystery shopping to identify opportunities and threats.
-Conducted market research to understand customer needs and industry trends to convert them into actionable insights and increase customer satisfaction.
-Managed MQL (B2C) generation and conversion to paid users by implementing Lifecycle Marketing campaigns, conversion tactics, and various marketing automation tools.
-Developed effective A/B testing strategies for email and push notification campaigns to enhance customer engagement and maximize ROI.
-Refined customer segmentation to tailor communication and promotional messages, resulting in increased post-purchase revenue through new product launches and cross-sells.
-Oversaw implementation of marketing and promotion strategy aligning with brand objectives, with a focus on the digital and e-commerce channel.

Marketing Manager - Growth & Product Marketing

Google

-Responsible for Ideation, prototyping, experimenting with new products & identifying ways to engage new customers.
-Played a central role in all stages of the product development lifecycle, taking charge of rigorous requirements gathering to proficiently address user needs and effectively resolve customer challenges.
-Assisted in managing relationships with key stakeholders to ensure high-quality deliverables.
-Coordinated testing efforts to ensure products met quality standards and resolved any issues that arose during development.
-Advocated for a seamless and user-friendly product experience by gathering user feedback.

Associate Product Manager (Google Search Ads)

Lawctopus

-Strategized and executed content management and distribution.
-Managed inbound marketing activities resulting in consistent website traffic growth.
-Created content for various retention and acquisition communications such as emailers, websites, social media, and videos to increase conversion on the website.
-Initiated, edited, and organized monthly user-generated content for Lawctopus blogs. 
-Led a team of community moderators to ensure prompt responses to inquiries and foster a positive online environment.
-Developed and executed creative strategies to encourage campus ambassadors to produce high-quality, brand-relevant content across various platforms.

Marketing Manager - Lifecycle & Product Marketing

I help early to growth-stage startups in the Fin and Health-tech sectors to craft and execute innovative product marketing strategies that drive user adoption and revenue growth. I have over 8 years of experience in launching 7+ products and 20+ features, leveraging data and creativity to communicate product value to diverse target audiences.

Previously, I was a senior marketing manager at MediBuddy, where I led the product positioning and messaging development, and collaborated closely with the sales and product teams to provide them with sales enablement support. I also led the go-to-market strategy for a new product offering, and re-engineered the lead gen funnel based on customer segmentation, resulting in a reduction in spam leads. My core competencies include GTM, positioning and messaging, sales enablement, competitive intelligence, marketing communications, and content marketing. I am passionate about solving complex problems and creating a positive impact through technology and innovation.

Taplio

Chitransha Mishra, PMMC™'s Linkedin Analytics

Chitransha Mishra, PMMC™

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