Chloe Carmichael's Linkedin Analytics

Hey! I’m Chloe and I'm the founder of Chloe's Deal Club. Here's my story 👇 For as long as I can remember, my Dad loved saving money. Even if it was only 5% off, he'd be delighted. But I never understood why he wouldn't just pay the price on the label... Until one day, when working 12 hour shifts in a call centre, something clicked: "Why would I pay 100% for an item when I can get it for less?" Retailers almost always have deals available, so I made it my mission to find them. After years of working in digital marketing and social media roles, I felt limited by my potential and unfulfilled at the end of every day. That's when I combined my love of deal hunting and viral storytelling skills and founded Chloe's Deal Club, to help women save money on beauty and home items by sharing the incredible deals I find. Since then I have: 🏆 Won Money Influencer of the Year 2024 at The British Bank Awards. ⚡️ Grown an online community of over 150,000 UK-based shoppers across email and social media and consistently reaching over 3 million people per month, with a strong conversion rate. 💡 Developed a unique storytelling video format for Instagram and TikTok, with several videos going viral every single month. 📨 Built a highly engaged newsletter audience, achieving 70% open rate and 20-30% click rate, to showcase the best deals in the UK each week. 🎥 Presented a live money saving segment on ITV This Morning multiple times. 🤝 Collaborated with the likes of O2, Aldi, P&G, Primark, Superdrug, Boots, Amazon, TopCashback and Pampers, as well as being the face of Virgin Money's 'Save-tember' campaign in September 2023. 🎙 Regularly interviewed on Heart Scotland, Capital Scotland, Clyde 1, Pure Radio and various podcasts. 🗞 Featured in a number of publications including Independent, Daily Express, Metro, The Sun, The Mirror, Zoella and Daily Star. 🎉 Resigned from my job in January 2023 to run Chloe's Deal Club full time. 💭 Want to get in touch? 📩 [email protected] 👉 @chloesdealclub on social