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Chloe Carmichael's Linkedin Analytics

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Hey! I’m Chloe and I'm the founder of Chloe's Deal Club. Here's my story πŸ‘‡ For as long as I can remember, my Dad loved saving money. Even if it was only 5% off, he'd be delighted. But I never understood why he wouldn't just pay the price on the label... Until one day, when working 12 hour shifts in a call centre, something clicked: "Why would I pay 100% for an item when I can get it for less?" Retailers almost always have deals available, so I made it my mission to find them. After years of working in digital marketing and social media roles, I felt limited by my potential and unfulfilled at the end of every day. That's when I combined my love of deal hunting and viral storytelling skills and founded Chloe's Deal Club, to help women save money on beauty and home items by sharing the incredible deals I find. Since then I have: πŸ† Won Money Influencer of the Year 2024 at The British Bank Awards. ⚑️ Grown an online community of over 150,000 UK-based shoppers across email and social media and consistently reaching over 3 million people per month, with a strong conversion rate. πŸ’‘ Developed a unique storytelling video format for Instagram and TikTok, with several videos going viral every single month. πŸ“¨ Built a highly engaged newsletter audience, achieving 70% open rate and 20-30% click rate, to showcase the best deals in the UK each week. πŸŽ₯ Presented a live money saving segment on ITV This Morning multiple times. 🀝 Collaborated with the likes of O2, Aldi, P&G, Primark, Superdrug, Boots, Amazon, TopCashback and Pampers, as well as being the face of Virgin Money's 'Save-tember' campaign in September 2023. πŸŽ™ Regularly interviewed on Heart Scotland, Capital Scotland, Clyde 1, Pure Radio and various podcasts. πŸ—ž Featured in a number of publications including Independent, Daily Express, Metro, The Sun, The Mirror, Zoella and Daily Star. πŸŽ‰ Resigned from my job in January 2023 to run Chloe's Deal Club full time. πŸ’­ Want to get in touch? πŸ“© [email protected] πŸ‘‰ @chloesdealclub on social

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