DBS Bank

Service Designer

Ministry of Manpower

I lead project teams in deepening their understanding of customers through user research and deliver actionable insights to improve business outcomes. I also design and run experiments to assess how service interventions result in behavioural change.

Manager, Behavioural Insights and Design

Designed and delivered training programmes to scale Behavioural Insights and Design Thinking capabilities in MOM, supporting the organisation’s innovation culture and service transformation.

Manager, MOM Academy (School of Future Skills)

Assistant Manager

Anonymous

Designed identity systems for local and overseas entities, and co-produced in-house agency initiatives such as 'Bracket Magazine' and 'A Design Film Festival'.

Graphic Designer & Producer

I am a Research and Service Design practitioner, currently working in the banking industry. I love unpacking human stories and connecting them with opportunities for businesses to deliver value. My previous work in the public sector involved designing and evaluating a new service concept in the social sector. 

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