Chris Arden

Add Value Machine

Fractional CMO

Red5

Tuned4Growth

Strategic Marketing Advisor

GTM Growth Partners

Demand Gen Advisor

Ecosystems

At Ecosystems we help B2B companies overcome the challenge of articulating their value to customers.
 
Our software platform enables client-facing teams to align customer stakeholders on their objectives, tactics, metrics, targets, and timelines. It then allows them to calculate with confidence both the potential and, later, real value of addressing that objective or meeting that challenge. We facilitate that conversation across both digital and human-led channels, connecting key stakeholders across silos and over time. Essentially, we provide an AI based digital value platform that quantifies and tracks business value. 

As a first-time head of marketing, I was hired to build out a high-growth strategy for an emerging enterprise SaaS company.  I built and executed on an early stage high growth playbook.  This included hiring the team, defining the tech stack, building out the Demand Gen engine, re-platforming our website and revamping social media to generate high quality inbound leads.  In addition, I executed an organic growth strategy to take our B2B community from 0 - 3,000 active members in under 2 years.  As part of that strategy we host world class events with some of the top names in SaaS including Google, Gainsight, Zuora, Qualtrics and, more.

VP of Marketing

Raken

Manage all aspects of Digital Marketing for Raken. Responsible for 7-Figure budget planning and execution. Increased YOY SEO traffic by 105% in 2019. Successfully implemented machine learning bid automation through Marin 1 in Q3 of 2019.  Reduced cost per lead by 36% in 2019. Responsible for new customer acquisition growth across 6sense ABM, Google Ads, Google Display, Google Video, Google Universal App Campaigns, Bing Ads, Capterra, Get App, Software Advice, Linkedin PPC, Linkedin InMail, Linkedin Video, Linkedin Lead Gen, Apple Search Ads, Facebook App Installs, Facebook Video Ads, Facebook Lead Gen, and more.

Director - Digital Marketing & Demand Generation

Canyon Bicycles GmbH

Recruited to build a team and launch e-commerce for Canyon USA.  Tasked with building a comprehensive digital marketing launch strategy and brand awareness campaign. Built online marketing programs ranging from email, social media, CPC, influencer marketing, retargeting and more.  Used A/B testing, multivariate testing, and multi-page (Funnel) testing to ensure important decisions were being made with actionable data.  All with the goal of forming a unified digital experience for the customer across all online touch points.

Head of US Marketing / Director of Digital Marketing & eCommerce

COBRA PUMA GOLF

Provide a platform to tell digital brand stories for COBRA Golf and PUMA Golf. Seamlessly integrate lifestyle marketing for footwear and apparel with eCommerce growth initiatives. Directed eCommerce, paid media, programmatic display, SEO, content marketing, email marketing, social media and created influencer programs to build international brand awareness.  Established retention programs with targeted messaging and segmented consumer emails. Used A/B testing, multivariate testing, and multi-page (Funnel) testing to ensure important decisions were being made with actionable data.  Redesigned the consumer experience to focus on premium product and virtually eliminated discount shoppers, therefore dramatically improving company profitability. Managed global campaign marketing calendars for digital, social, and content marketing efforts. Launched and managed strategic eCommerce programs for PUMA North America and COBRA PUMA Golf across UK, Canada, France, Germany, Japan, Australia, Korea and Sweden.

Director of Digital Marketing & eCommerce

TaylorMade Golf Company

Managed e-commerce global strategy leading to YOY eCommerce revenue growth over 200%. Led aggressive program to automate data management across social, eCommerce, mobile applications and retail event programs. Rebuilt and optimized the search engine marketing program from the ground up quadrupling ROAS. Built consumer profiles for our custom marketing automation program. Worked closely with cross functional teams to build out 360 degree consumer data models.

eCommerce Digital Marketing Manager

Mitchell1

Managed the complete end to end product development for several multi-million dollar products and services over 7 years. Defined detailed technical product requirements, go to market strategy and managed the P&L for several product lines.  Led a team of software developers and engineers utilizing Agile XP and later SCRUM methodologies to produce software for the automotive aftermarket industry.

Led in-depth market research and consumer focus groups to build new products. Developed Point of Sale (POS) systems and interfaces, CRM systems, financial software, analytics reporting tools and a custom email marketing system that delivered over 100 million consumer emails per year.

Sr. Product Manager - Digital Products

Start-up brand builder and growth hacker. Offering 20 years experience building integrated marketing programs for both start-ups and Fortune 500 brands.

Specialties: AI Marketing • Early Stage B2B SaaS Acceleration • ABM • Demand Generation • Brand Marketing • App Marketing • Content Development • Social Media Strategy • eCommerce

At Ecosystems, our purpose is to make value clear. We empower emerging and world-class companies to differentiate and sell more via our robust Software-as-a-Service (SaaS) platform which quantifies and tracks customer business outcomes. It's our life's work--not just business.

As a first-time head of marketing, I was hired to build out a high-growth strategy for an emerging enterprise SaaS software company.  I defined the tech stack, built out the Demand Gen engine, and ensured our website, social and partnerships are driving qualified inbound traffic.

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