FINALLY Agency

Head Of Content

Social Media Manager

Hyped Media Limited

Chief Operating Officer

HeyUGuys.co.uk

Freelance Writer

FILMORIA LIMITED

Freelance Editor

What Culture LTD

Freelance Staff Writer

Costa Coffee

Store Manager

I'll help you create content people actually care about 🤷‍♂️ | Head of Content at FINALLY Agency | Professional Yorkshire Tea drinker | Occasionally sarcastic

Stories. 

They are wonderful, aren't they? 

A great story jumps straight off the page and into your heart. It lives on long after the final chapter. 



These days, stories come in all shapes and sizes. 

Some last moments, others a lifetime. 

But no matter the duration, platform or reader, a great story will always triumph. 



So, what's the problem, then? 

Well, great stories are f**king hard to come by, and even harder to create. 

Every brand, business and individual has a story, but few know how to tell it.



That's where I come in. 



Some of the world's leading brands have trusted me to tell their story. Here's just a few of them.

📚 LG Air Solution 
📚 LG Displays 
📚 SECO Tools 
📚 Kingsbury  
📚 ITV 
📚 EA Sports 
📚 QV 



I'm ready to tell yours. 



I'll dig deep into who you REALLY are. 

The you when all the noise is drowned out, and the BS is swept away.

The you that will still be standing when everything else falls. 



That's the you I'll show the world. 




Your story can be great. You just need a great storyteller to tell it.


Chapter one starts now - follow me today.

If you ever feel foolish or out of place, just remember that Kim Kardashian wore mirrored sunglasses to a poker tournament. Hope that makes you feel better. 

#content #copywriting #branding #linkedin 

Chris Haydon

Helping brands and businesses be way less sh*t | Head of Content at FINALLY Agency | Professional Yorkshire Tea drinker | Occasionally sarcastic

Tell me something that you hate - no matter how irrational. I'll go first.

Whether you call it a bum bag, a crossbody bag, or a belt bag, one thing's for sure: it makes you look like a colossal d*ckhead. 

I mean, it must be uncomfortable having that thing rammed up your armpit all day, no? And what on God's earth do you possibly need to put in it? £10 says the only thing you're carrying is a phone, a card with no money on it, and an Apple Peach ELFBAR.  

I can *just* about tolerate jumped-up teenagers wearing them (after all, everyone looks stupid when they're a teen - no matter the era you were born). 

But when you see a grown adult man with them - someone over the age of 25 at a push - it should be an arrestable offence. We should be able to enforce a citizen's arrest, put that imbecile in cuffs, and march him to M&S to make him dress his f**king age.  

Go on, your turn. What grinds your gears?

Happy Friday xoxo

#content #copywriting #linkedin #friday

On Saturday, I had the pleasure of seeing "The Picture of Dorian Gray" with Sarah Snook (who I met after the performance and can confirm is wonderful).

She rightfully won an Olivier Award this weekend for her work in this one-woman play, which is, without question, the most f**king insane thing I've ever wrapped my retinas around.

Across two breakneck hours, without an interval, Snook plays TWENTY-SIX characters. All of which speak a flipping lot. I mean, she is never not talking. 

I honestly couldn't compute how much dialogue she has to remember - all the characters aside, there are extensive monologues and narration throughout, too. It wouldn't surprise me if she recites upwards of 150 pages. 

Then, she has all the stage directions to remember. And there are tons of them. 

The show features interactive video screens, which move throughout, allowing Snook to interact with other characters played by her. This means she has to land, stand, and face in the exact right positions at all times to make the optical illusion work and not pull the audience out of the story.  

As a technical production, it is second to none. But as a feat of what a human being is capable of, well, it's honestly the most astonishing thing I've witnessed. The kind of unbelievable and impressive that you can't accurately explain unless you've seen it.  

It's rare if I go to a concert or a show and REALLY feel like I got my money's worth - after all, you have to remortgage your house to see practically anyone at The O2, and you always feel aggrieved paying those prices. 

But sh*t, I would pay double, probably treble, to see this again. And you should spend your money on it, too. It's on at the Theatre Royal Haymarket until 11th May - go see it before it vanishes. 

Rarely do I promote things, because rarely things are good enough to warrant it. But "The Picture of Dorian Gray" warrants it with f**king bells on.

#content #copywriting #linkedin #london 

Everyone: Hey LinkedIn, it’s great that we can schedule posts, but what would be even greater is if we could edit them. Any chance you could help? 

LinkedIn: 


#content #copywriting #linkedin

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Client: "Right, guys. The new financial year is fast approaching, and we need to put our budget and brand to work."

Agency: "Killer! We can absolutely help with that. What are you looking to achieve?"

Client: "Well, very few people know about us, so we really need to make our business and its offerings stand out if we're going to capture interest, win trust, and attract potential customers."

Agency: "For sure. You need to generate awareness and demand for who you are and what you do. Us marketers call it demand generation. We can create messaging, positioning, and creative assets that align with your brand and really put it to work. Plus, we can create a year-round "always-on" marketing strategy to ensure your business is seen in the right places, by the right people, at the right times." 

Client: "This sounds PERFECT. Just one question." 

Agency: "Go on." 

Client: "How many sales-qualified leads will we generate? Preferably in the first three months?"

Agency: "Well, that's not really how this thing works. If you want leads, you need a lead generation campaign, and even then, the leads generated aren't guaranteed to be sales-qualified. We thought you said very few people even know who you are?"

Client: "Oh yeah, we did, and no, they don't. It's just, you know, we need leads." 

Agency: "So when we asked what you're looking to achieve, and you said you wanted to capture interest, what you meant was you want sales." 

Client: "Correct." 

Agency: "For f**k's sake."


#content #copywriting #branding #marketing #linkedin

LinkedIn Creator: Here are three mistakes you're making that are DESTROYING your LinkedIn performance. 

Me: Oh, here we f**king go. 

LinkedIn Creator: No. 1 - your profile picture is outdated. 

Me: Christ almighty, this is groundbreaking stuff. 

LinkedIn Creator: No. 2 - you're not commenting enough. 

Me: Wait, slow down a second. I need to get a pen and paper. This is gold. 

LinkedIn Creator: And No. 3 - the most cardinal sin of all - you're not networking. 

Me: *falls off chair and starts hyperventilating*



Honestly, if anyone has the audacity to call stuff like this "helpful" or "educational", you're either still a foetus, or part of the problem.


#content #copywriting #branding #linkedin 

Rhys Maher and I had a fantastic morning yesterday presenting to the third-year Graphic Design students at Canterbury Christ Church University. 

Finally Agency has worked with the university for a few years now, and this year, we've tasked the students to create a rebrand proposal for one of our clients.

A big part of any brand or rebrand project is client delivery - how best to pitch your vision, present yourself as well as your work, show your creative process, and bring your audience on a journey that makes them feel emotionally engaged and connected. 

Rhys and I shared our tips, tricks, and examples for successfully pitching a brand or rebrand, and walked the students through some real-world examples we've delivered here at Finally. 

I'd like to say a big thank you to Rachel Hancock for having us  - we both had a great time!

We can't wait to see the finished rebrands!


#content #copywriting #branding #linkedin 

I'm back from a three-hundred-and-twenty-mile (!!!) roundtrip for a marketing event, and it was worth every single mile. 

A massive thank you to Becky Shepherd and the ladies at Swwim - Social Media Agency for a fantastic Food for Thought roundtable evening at THE PIG Hotel in Brockenhurst, New Forest. It was as delicious as it was insightful!

It was great to meet new people, share stories and knowledge, and watch everyone enviously gorp at each other's dishes. 

I very much look forward to future events, and I hereby start a petition for all future marketing/networking events to take place in gorgeous stately homes.

Finally Agency

#content #copywriting #branding #linkedin  

One of the greatest episodes in television history aired a year ago today. 

Whilst "Connor's Wedding" is not my personal favourite Succession episode, it is an absolute landmark hour of programming and an absolute 10/10 on all creative fronts.

It's the quintessential gold standard for television performance, direction, and, in particular, writing. 

Not a single word in that script is filler. Every stage direction and line of dialogue is so piercing in its intent and impact that you can't help but sit with your mouth agape. I've watched it likely ten times now, and it still triggers the same reaction: total f**king awe.

Storytelling is a complicated art. We live in a world that rewards quick-fix, dopamine-spiking stories, either designed to be consumed in seconds, or binged rather than savoured. 

And the truth is, the majority of them are b*llocks - lacking originality, ingenuity, and any real creative merit.

But then you have those rare stories like Succession - the ones which play out like great theatre or a novel. The ones that reward with emotional and social complexity that develops over time. 

I mean, it's a show in which its titular event took the thick end of six years to arrive. It never rushed the landing. Instead, it took its sweet time to render its characters and world with a level of depth, intelligence, and intricacy that few other shows (or stories) are ever likely to achieve.



P.S. My favourite Succession episode is "This Is Not For Tears" (S2 Ep10). What's yours? 

P.P.S. F**k off. 

#content #copywriting #storytelling #succession

I was today years old when I discovered that a Glaswegian airport from the 1960s heavily inspired Virgil Abloh's iconic Off-White brand design.

I mean, to say it's "heavily inspired" is the understatement of the century - it's basically identical (Off-White's arrows are a teeeeeeny bit skinner).

Normally, I'd be sl*gging something like this off for being so unoriginal and downright plagiarised, but it's actually really flipping clever.

Back in the 1960s, designers Margaret Calvert and Jock Kinneir were tasked with creating the designs for the British road signs we all know and see today. Following the success of such work, they were employed by the all-new Glasgow Airport to create a directional brand that helps travellers navigate their way around.

They used bold arrows to help passengers, and layered ground vehicles with brightly taped striped roofs to make them more visible from the air.

Those very arrows and tape stripes are the foundations of the Off-White brand.

Better still, the font they produced for their transport work - known as "Rail Alphabet" - has many different weights. One of which is called, you guessed it, Off-White.

Off-White's reputation is built on being a streetwear brand connected to the streets. By tapping into - well, borderline stealing - road and travel signage, crosswalks, street tapes and more, Abloh managed to create a brand that somehow feels entirely unique despite being ridiculously similar.

I'm sure there are tons of details and nuances that I have missed, but I take away from it that having an entirely original idea isn't always what you need - you might just need a unique or alternative way to shape it.

#content #copywriting #branding #linkedin

I haven't felt too sharp over the past few days. Been struck down with the horrid flu-like virus that seems to be doing the rounds. I'm still far from 100%, but I feel brighter than I did. 

Prior to being super gross, I had a jam-packed weekend planned (all of which had been booked and paid for months in advance), but I sacked it all off without hesitation. 

Yup, I lost some money, I let some people down, and typically, it was the first weekend since 1918 where the weather wasn't absolute sh*t, but there was no way in hell I was doing anything bar the barrel-scraping minimum. 

So, instead of an action-packed weekend, here's what I did: 

- Drank Hot Toddies (heavy on the Bourbon).
- Watched a lot of 9-1-1: Lone Star. 
- Reluctantly 'helped' with filing and binning old paperwork.
- Stayed in my dressing gown from 4pm Friday until 1.15pm Sunday.
- Finally got dressed and mustered enough energy to walk to my local farm shop to meet the lambs (and their hungry, boisterous mothers). 

I'm usually terrible at being ill, accepting that I'm unwell, and being okay with knowing I can't do what I normally can, but sometimes you've just gotta f**king stop. 

I knew I had to, and I'm very glad I did. 


P.S. I can confirm spending time with the sheep was the highlight of my week.

#content #copywriting #branding #linkedin  

The Independent editors: Right, we need an article on the best-dressed celebrities from Coachella, and we need it now. You there, get on it. 

Journalist: Can't we report on, you know, the music?

The Independent editors: Nobody gives a sh*t about the music. They care about Hailey Bieber's photo booth and people pretending to have fun. Shut up and compile a best-dressed article at once.

Journalist: But....but they all look like d*ckheads. Nobody is well-dressed whatsoever. Even my nan dresses better, and she's been dead for ten years. 

The Independent editors: Unless your dead nan wears a Versace vest with a matching Burberry scarf and shorts, then she doesn't even know the meaning of style. Just write the p*ssing article. 

Journalist: OKAY FINE. But I refuse to say the look actually looks good. I'm just going to describe it as is and be done with it. 

The Independent editors: We don't care what you write. It isn't proper journalism. 

Journalist: Believe me, I f**king know. 


#content #copywriting #linkedin  

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