Chris Hodgson's Linkedin Analytics

Experience working for both independent and network media agencies. Specialising in developing flagship digital strategies and working in collaboration with other media channels to reach users at precise moments, creating complete campaign homogeneity cross-screen and platform. Directing the paid advertising product for Flaunt Digital. Combining technology and innovation to build tailor made media plans suited to achieving our clients' unique business goals. Previous (iProspect UK): iProspect UK service some of the largest and most successful businesses around the globe with substantial marketing budgets, therefore optimal media planning & delivery in response to client briefs is of the highest importance. Focused around delivering market leading innovations that catapults clients ahead of their competition from a commercial standpoint and in line with their overarching business goals. Pragmatic thinking and the confidence to challenge clients and co-workers based on marketing goals / insights are few of the vital skills I possess as an experienced bought media specialist. - Marin, AdWords advanced, Bing and API certified. - Experienced in using Google DoubleClick search, DFA and Analytics suites - Experienced in retargeting and sponsored ad delivery across display and social platforms (LinkedIn, Facebook, Criteo, Adroll) - Experience with collaborating on DR & awareness campaigns through programmatic DSP & DMP platforms - Experience using competitor bench marking tools such as Adthena and Hitwise - Excellent analysis & presentation skills - Highly proficient with the Microsoft Office suite - Experienced in building excel reporting dashboards for internal and external use - Proven track record of implementing successful biddable media strategies