Chris Lloyd's Linkedin Analytics

B2B SaaS is a grind, especially if you're a post-Series A startup. You've got some customer validation and evidence that you're meeting a real market need. But you still haven't quite figured out product-market fit. And getting to that point can be exhausting: generate demand for your product, funnel leads into your pipeline, capture that demand, close the sale. Demand generation often looks like you putting blood, sweat and tears into reaching your ICP, posting content that resonates and endlessly updating your website. And the rewards are a long way off. In fact, often when running ads to generate demand, you’ve got three key issues: 1️⃣ LEAD QUALITY There are so few buyers in your TAM. How can you target them effectively? What if you waste your time pursuing low-quality MQLs? 2️⃣ MEASURING SUCCESS Your sales cycle is long and complex. How do you measure the impact of digital advertising among other touchpoints? 3️⃣ ROI Your budget is tighter than ever in this economy. How do you get a strong ROI on digital marketing spend? Now, imagine you’ve got a solid demand generation strategy working for your business. Content is generating demand at the top of the funnel, ads are reaching a large percentage of your TAM, and generating highly-qualified leads at scale. And you know exactly how digital advertising sits among all your other channels. Your only worry is how to support all that demand! ‘How can I even get there?’, I hear you ask. That’s where I come in. With me, you’ll get: ✅ A solid demand generation strategy that enables you to create and capture value in the market. ✅ A clear picture of the impact of digital advertising vs. your other tactics in generating demand. ✅ High-ROI performance marketing; LinkedIn Ads and Google Ads that drive revenue, not just leads. I’m doing the hard grind myself as a two-time founder of B2B SaaS startups. I’ve managed six-figure monthly budgets for a top cybersecurity SaaS company and delivered sales pitches leading to $5M in business from a large B2B SaaS enterprise. I’m someone who can execute: I've taken a startup idea, then turned up at a conference with nothing more than a blackboard and a prototype and secured a waiting list of customers. And then built the product myself. 👉 If you’re serious about investing in a demand generation strategy that gets you to Series B and beyond - where highly qualified leads are coming to you - then DM me or book a call using the second link in my Featured Section. I’m looking forward to meeting you!