Executech

Work with Sales, Marketing, and Client Success to drive alignment and deliver best-in-class IT services for every client.

Senior Vice President of Client Experience

Marketing Director

Western Governors University

Direct strategy and execution for content marketing, social media, and referral marketing initiatives for the university, with an emphasis on audience building and brand awareness.

Built the foundation of a content marketing operation comprising the national brand, four colleges, seven regions, and core constituencies such as military and underserved populations.

Generate millions of web visits through SEO and paid placements across hundreds of blogs, more than a dozen long-form ebooks, and video content.

Lead a team of four and manage content produced by over a dozen internal and third-party creators.

Shape overall strategy for testimonial content, including story selection, interviewing, and channel placement.

Refined data tracking and reporting for all content, social and referral efforts, driving improved performance.

Oversee social media content across the university's primary accounts, which together comprise well over 500,000 followers.

Transformed the referral campaign with new technology and campaign tactics, driving 3x growth since taking over.

Senior Manager, Earned and Owned Media

I act as the chief editor, project manager, and promotional strategist for WGU's new publication for educators called Hey Teach! (www.wgu.edu/heyteach). I directly provide original content to the site, as well as coordinate contributions from WGU thought leaders. 

In addition, I help devise and execute a wide variety of content marketing initiatives across WGU's four colleges, including ebooks, blogs, videos, infographics, live streaming events, skyscraper content and more.

I also helped devise the university's 5-year brand journalism initiatives, which will involve the creation and curation of content for the university's other colleges, as well as subjects pertaining to WGU's unique position within higher ed.

PR Content Manager

Marketing Content Manager

ManagerPlus Solutions, LLC

Optimized PPC campaigns for greater efficiency and expanded key lead sources.

Leveraged web analytics to improve conversion rates and improve lead nurturing streams.

Designed CRM workflows for leads to ensure consistent communication at every stage of the conversion cycle.

Assisted with tradeshow planning and execution, including post-event lead intake and nurturing.

Published content in leading trade magazines, including a cover feature story for the Facility Management Journal, articles for Construction Executive, and editorials for Plant Engineering and IMPO, among others.

Wrote over 40 blogs and managed all social media accounts.

Conducted on-site interviews for customer case studies and produced a range of sales enablement tools.

Developed training materials for both internal and external audiences.

Content Manager and Digital Analyst

Flexpoint Sensor Systems, Inc

Managed investor communications, including press releases and quarterly conference calls.

Directed video series and brochure materials detailing the company and its products.

Created reports and performance updates for the company’s primary venture capital backer.

Director of Public Relations

Private Equity Firm

I wrote press releases and consulted on messaging strategy with a number of different Utah-based companies.

Investor Relations

The Ballard Group LLC

Managed office affairs for the Ballard Group, llc, an international consultancy firm headed by Ambassador Frances D. Cook (Retired). 

Wrote briefs on meetings and policy events for executives and high ranking government officials.

Composed speeches. 

Managed all office communications.

Planned and hosted charity events.

Compiled and edited daily digest of news items for distribution to current and prospective business partners.

Conducted research on a wide range of topics.

Executive Assistant

I am a versatile marketing and communications professional with a BS degree in Journalism from the University of Utah and an MBA from Western Governors University. I have experience throughout the entire marketing stack and believe strongly in prioritizing the needs of the customer/audience above all else. I bring an agile approach to marketing project management, testing ideas in the market and using data to rapidly optimize the customer experience. 

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