Influ2

Influ2 is a contact-level advertising platform that helps GTM teams reach specific people within target accounts and track real-time ad engagement by name. The platform allows pushing relevant messages to key decision-makers, streamlining contact-level intent, and providing sales with the context they need to win valuable accounts. Companies that advertise with Influ2 see an average 2x increase in influenced pipeline.

Influ2 helps B2B businesses turn ads into their ultimate sales multiplier by:
• Running contact-level ads in sync with sales throughout the entire buyer’s journey.
• Gaining alignment between sales and marketing.
• Tracking marketing impact on revenue from the first touch to a closed deal.

Influ2 was named a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Perficient, Hexaware, and hundreds of other enterprise and mid-market accounts use contact-level advertising to generate and close pipeline.

Head of Partnerships

Partnership Leaders

Member

Lead Forensics

VP Partner Ecosystem

Responsible for the development and growth of partnerships in the North American marketplace. This includes the development of external partnerships and through growing the Lead Forensics partnership team in alignment with the development of the channel.

Role responsibilities include;

•	Ensuring monthly/quarterly department growth targets are consistently achieved.
•	Management of department budgets and P&L.
•	Establishing and developing a high performing team.
•	Continuous development and improving the performance of every partner. 
•	Owning and delivering all performance trackers on a weekly basis, communicating out to the wider senior management team on performance against KPIs.
•	Ensure opportunity pipeline is thoroughly managed from point that the lead was generated through until sale.

VP of North American Partnership Channels

Led the UK Partnership Channel Team. Key deliverables includes:

Responsibility for the delivery of UK partnership team revenues
- £1.2M in new business revenue delivered in 2015 and £3.6M in blended new and retained 
business sales

Direction of the UK Partnership Channel Management Team
- 3 employees
- 450 partners
- Defined and delivered internal and external training programs

Management reporting and delivery into the Lead Forensics Senior Management Team
-	Senior Advisor to the Lead Forensics product development team in delivering customised 
partner solutions to enhance the products capabilities

Head of UK Partnership Channel Team

Developed business partnerships with a range of marketing agencies in the UK to drive £600,000 in new business revenue.

- Built strong working relationships with key stakeholders at all levels to identify and drive mutual sales opportunities.
- Provided continuous visibility on performance through reporting 
- Continuously conduct in-depth client, market & competitor analysis to assist with prospecting for new business. 
- Continuously delivered against targets & KPI’s. 
- Through the role became a Lead Forensics product expert and directly worked with the product development team to assist in the development of new product releases to the market

Partner Development Manager

HSBC

Relationship Manager providing a dedicated and personal banking service to a portfolio of 200 commercial clients.

Finished on: 

18.5% annualised income growth on my portfolio against a target of 10%
316% of target on new-to-bank client income
192% of target on MTL lending book
36th out of 331 nationwide on trade income

Commercial Manager

A graduate program with a number of three to nine month phases providing an insight into both retail & commercial banking. Highlights include;

Area Commercial Director’s Assistant
- Successfully produced Nottingham commercial team’s 2010 strategy & relationship planning guides, both of which were distributed at a regional level.
- Responsible for leading Nottingham’s commercial team in selecting, targeting and monitoring prospective clients. (Turnover £5m - £25m)

Commercial Officer
- Supported commercial managers with the management of a number of SMEs (Turnover £2 - £25m).
- Acted as the main point of contact for the client to the bank. 

Business Specialist
- Dealt with the account opening & lending to a wide range of businesses with a turnover of up to £500,000 and/or lending requirements of up to £30,000.
- Finished 2008 as the only person in the branch to achieve and exceed plan, including 10% above plan on new-to-bank clients.

Commercial Management Trainee

Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant messages to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts.

With Influ2's person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.

Here’s how Influ2 helps B2B businesses turn ads into their ultimate sales multiplier:
• Run person-based ads in sync with sales.
• Gain transparency between sales and marketing.
• Track revenue impact from the first touch to a closed deal.

Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use person-based advertising to generate and close the pipeline.

Taplio

Chris Murray's Linkedin Analytics

What is Chris talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Chris Murray's Linkedin Analytics

What is Chris talking about?

Want to drive more opportunities from LinkedIn?

Chris Murray's Linkedin Analytics