Chris Ray

Revenue Rocket

Managing Partner

Pavilion

Member

SERHANT.

VP, Global Sales

General Assembly

- Oversee GA's Key Accounts within the Tech and Industrials Sector
- Maintain and build rapport with senior executives to formulate strong, long-term business relationships
- Lead negotiation of pricing and contracting, working closely with the client and GA's legal department 
- Drive strong revenue growth within sector through expansion of existing client relationships and development of new business partnerships

Account Director - Key Accounts

Head of Regional Accounts

Inside Sales Manager

Recently voted Fast Company’s #1 Most Innovative Company in Education and #28 Most Innovative Company in the world, General Assembly is a venture backed, post Series C, NYC-based startup in our sixth  year. General Assembly transforms thinkers into creators through education and opportunities in technology, business, design and data.

Inside Sales Lead

Colorado Christian University

This position, while maintaining previous responsibilities, included two major additions, leadership of the admissions specialists and senior specialists (8 members), and a transition to another under-performing territory.  Here is a snapshot of both aspects --

Managerial Responsibilities and Highlights --
-- Facilitate group brainstorming and problem solving sessions with the entire team (8 Members)
-- Meet each team member regularly for one on one’s which include comprehensive looks at their territory, strategizing for potential growth and problem-solving territory hang-ups
--Weekly overview meetings with admissions office senior staff including the Dean of Admissions, Assistant Dean and Director of Admissions as well as the Vice President of Student Life
-- In 2013, my team recruited the largest (by over 10%) and highest achieving (best incoming test scores and GPA) in our 100 year history
--In 2013 we received a national recruiting award from Noel-Levitz (the largest higher education consulting firm with more than 2,800 university clients) as one of the top two universities in regards to our recruiting efforts
-- In 2014, to date, we are on track to exceed our efforts of 2013 (largest and most accomplished incoming class thus far) in both overall students and academic prowess

Individual Territory Highlights –
-- In 2013, in just my first year in a new territory, I brought in 15% above the highest total that territory had ever achieved
-- In 2014, my territory was trimmed by nearly 20 percent, while my goal actually increased.  To date I am exceeding what this adjusted territory accomplished in 2013 by nearly 30 percent, and up over the total from the entire territory from last year.

Associate Director Of Admissions

-Currently am 35 percent over my quota and have grossed the company an additional $280,000                                           
-Brainstormed and created a new marketing campaign adopted by the entire University, which has  been estimated to have saved the organization well over $50,000 and won numerous local and national marketing awards                                           
-Mentored a new employee who is currently exceeding her quota by over 10 percent                                                       
-Developed and presented new format to increase territory retention to entire department

Senior Admissions Specialist

-Exceeded my yearly goal by nearly 30 percent in first year alone and grossed the company an additional $320,000                    
-Maintained direct contact with over 250 students while sustaining a large administrative workload                                             
-Built the International Territory to over 20 percent higher than it currently had been                                                                    
-Built and implemented new documents and worksheets to improve productivity                                                        
-Developed strategic plans to connect with students in a holistic style

Admissions Specialist

Mike Moroney Consulting

This position has included opportunities to work with small to mid-size businesses, and in education both at the high-school and collegiate level. With a broad range of clientele, I have been able to work on a variety of projects including data analysis and projection, web messaging and branding, and enrollment strategies for growth and retention. 

Individual projects of interest:
Graduate Program, Private University – Data analysis and projection. Analyzed weekly data in order to project areas of potential growth and development. Took disorganized and muddled data and structured it in order to find trends and tendencies that were utilized to build comprehensive territory strategies. 
Public online school – web messaging and branding. This project included vast research into the competition of our client and a SWOT analysis of both the competition and our client. Once the data was gathered, we were able to build the messaging that would successfully highlight our client’s strengths and uniqueness within the industry. It was through this messaging mapping that we were able to continue to clarify our client’s brand and move forward in continuing to help them gain ground in their market.
Undergraduate Program, Private University – Enrollment process. This project was incredibly in-depth and all-encompassing and included looks in to many aspects of enrollment. This process included developing communication flow, reviewing and streamlining the application process, constructing travel strategies, identifying target markets and a marketing plan and proposal. This project was one that continued to morph and evolve as we uncovered additional areas of need and took comprehensive action to push enrollment forward.

Contract Services

4x founding sales member || Building teams that Thrive || Helping solve complex sales challenges || Founder

A couple of things to know about me:
1) I am a husband and a girl-dad
2) I love fishing, The Office and Tacos
3) I have been in sales for 15+ years and LOVE it
4) I have built and scaled 5 different sales teams, and 
5) Personally sold over $20m in B2B and B2C products and services

Currently, I am working on building out Revenue Rocket which is a sales consultancy focused on solving complex sales challenges for founders and sales leaders.

I am a connector and welcome any DM's, Coffee chats or IRL meet-ups to get to know you.

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