Chris Carroll's Linkedin Analytics

I am a results-driven eCommerce Director who leverages advanced data analytics to engineer high-impact, ROI-focused solutions that dramatically amplify online presence, drive qualified traffic, and maximize gross merchandise value for digital retail brands. My proven track record includes implementing cutting-edge SEO, CRO, and digital marketing tactics that consistently outperform industry benchmarks and deliver measurable, bottom-line results in competitive online marketplaces. My expertise encompasses eCommerce merchandising strategy development, digital commerce optimization, and customer journey analytics to execute data-driven growth initiatives that deliver quantifiable ROI through conversion rate optimization, cross-channel performance tracking, and platform-specific optimizations across both Shopify store ecosystems and Amazon Seller Central account management frameworks. Key Achievements: + Achieved consistent double-digit YoY revenue growth through data-driven digital strategies + Increased website conversion rates from 2.5% to over 4% and Average Order Value by 25% + Managed $30M+ P&L across diverse portfolios including eCommerce, wholesale, and retail Core Competencies: + eCommerce Strategy & Implementation (Shopify Plus expert) + Digital Marketing & Analytics (GA4) + Customer Journey Optimization + Site Merchandising & Forecasting + P&L Management + Brand Marketing & Expansion + Team Leadership & Development Technical Skills: Shopify Plus, Amazon Seller Central 3P, Google Analytics / GA4, META / Facebook / Instagram Ads, TikTok Shop, Klaviyo Email Marketing, Attentive SMS, Rakuten Affiliate, BazaarVoice, SEO, Jira, Slack, Helium10, MailChimp, AI CRO Apps, NetSuite ERP, Microsoft and Google Suites. Industry Expertise: Direct-to-Consumer DTC + D2C E-Commerce, Retail & Wholesale, International Business