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Chris Carroll

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My expertise spans DTC merchandising and operations, digital marketing, and fulfillment strategies, underpinned by a profound understanding of the ever-evolving landscape of online retail. With a proven history of delivering remarkable results in eCommerce, I have consistently achieved double-digit revenue growth, expanded market reach, and optimized customer journeys. In my most recent role as Director of eCommerce at Takeya USA, I spearheaded outstanding direct-to-consumer experiences, driving robust revenue expansion and implementing comprehensive marketing strategies across multiple channels. By leveraging customization features and executing full-funnel marketing approaches, I successfully generated demand and elevated brand visibility, exceeding key performance indicators and driving sustainable growth. Prior to this, as Director of Merchandise and Hospitality at Stone Brewing Co., I orchestrated complex business consolidations and strategic expansions, consistently achieving revenue growth, improving gross margin, and fostering valuable partnerships. Through innovative pricing strategies and meticulous attention to brand standards, I positioned Stone Brewing Co. as a leader in the industry while supporting charitable initiatives and community engagement efforts. With a career focused on solving customer problems, I have honed my skills in team leadership, budgeting, and performance improvement, while staying abreast of emerging technologies and industry trends. My proficiency in Shopify Plus eCommerce, digital marketing, forecasting, and merchandising, coupled with my passion for driving meaningful impact, positions me as a strategic partner poised to drive innovation and success in the eCommerce landscape. As I look to the future, I am excited about the opportunity to collaborate with like-minded professionals, explore new challenges, and continue making meaningful contributions to the eCommerce ecosystem. Tech Stack Proficiency: Ecommerce Platforms Shopify Plus Sana Amazon Seller Central and Display Ads Email & SMS Marketing | Retention Klaviyo MailChimp Attentive Paid Search + Advertising Google Ads Bing Ads Paid Social + Digital Commerce TikTok Ads + TikTok Shop Facebook Ads + Shop Instagram Ads + Shop Meta Affiliate Marketing Rakuten Analytics and Project Management Google Analytics Basecamp Asana Slack Jira Content Management Salsify ERP Systems NetSuite ERP Dynamics AX ERP Office Productivity Tools: MS Excel, Office, PowerPoint, Word SharePoint

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