Paycor

Manager, Marketing Technology

Associate Manager, Marketing Technology

Senior Marketing Automation Analyst

• Build, test, and execute email campaigns and landing pages that convert prospects into leads and accelerate them through the buying cycle
• Contribute to Paycor’s overall strategy for demand generation, lead nurturing, and lead scoring
• Work with internal stakeholders to ensure campaigns are executed within committed timeframes
• Design A/B testing and optimize performance marketing campaigns
• Manage the integration of Marketo and Salesforce.com, including Marketo Sales Insight, to improve seller productivity 
• Implement and maintain the integration for Paycor’s Marketo stack of technology including On24, SnapApp, Vidyard and others
• Leader of the Cincinnati Marketo User Group
• Selected as one of 60 Marketo Champions

Marketing Automation Specialist

Assurex Health

During my time at Assurex Health I was able to gain experience in many different fields within marketing. Here are a few of the responsibilities that I was in charge of:

•	Implementing a monthly educational newsletter that was sent to over 10,000 healthcare providers each month using HubSpot
•	Tracking the success of the e-newsletter by using HubSpot and integration with Salesforce
•	Developing marketing materials for our government and long term care markets
•	Organizing two monthly webinars to educate and empower healthcare providers about GeneSight and the field of pharmacogenomics
•	Creating and maintaining a competitive analysis for the company

Associate Product Marketing Manager

•	Assisted with the social media accounts and obtained content for those applications
•	Demonstrated proficiency in e-marketing via SEO, keyword, Salesforce.com and Google Analytics
•	Maintained sales lead acquisition, tracking, and reporting through the CRM platform Salesforce
•	Data mined to enhance potential sales leads which lead to future customers
•	Obtained certification in Inbound Marketing through HubSpot

Marketing Co-op

Kings Island

•	Organized a Boy Scouts  overnight event in the park for over 500 
•	Collaborated with Susan G. Komen Foundation to fundraise which resulted in an $85,000 donation
•	Scheduled and coordinated appearances for "Snoopy's Million Fans" Marketing Campaign
•	Conducted surveys to determine customer demographics and preferences

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Chris Saporito's Linkedin Analytics

Chris Saporito

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Chris Saporito

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Chris Saporito's Linkedin Analytics