Chris White's Linkedin Analytics

If you’re in enterprise software, you know that the best product doesn’t always win - but often times, the best demo does. You likely realize that all software platforms have their flaws. It takes knowledge, skill and finesse to emphasize the strengths and position them so they best align with the prospects’ needs. Simply put, with the competition in the market and the access to information that customers have, there is SO MUCH riding on the sales demonstration. They quite literally can make or break the deal. The ability to succeed in technical sales involves 4 factors: 1. Effective collaboration between sales and sales engineering 2. Clearly understanding the customers’ objectives, requirements and expectations 3. Minimizing time necessary to prepare for sales demonstrations 4. Presenting the solution in as clear and compelling a manner as possible How well you navigate through the maze of your prospects’ current state to pinpoint what they’re trying to accomplish is critical. What your sales engineers SAY, SHOW and DO during the sales demonstration is the difference between win and lose. What if you could: - Create and maintain alignment between sales and SEs? - Count on your SEs to say just the right thing at precisely the right moment? - Avoid deal delays because of failed demos and misunderstood requirements? - Increase win rates and deal speed by improving demo quality and time to prepare? You can by partnering with DemoDoctor. With a 30+ year career in technical sales and consulting, I know what it takes to elevate sales engineer performance. My IP is built on the framework I published in the Amazon best-seller The Six Habits of Highly Effective Sales Engineers. It is based on decades in the field, having delivered and observed literally thousands of sales demos – both successful and failed. Your SEs will walk away from my workshops with the mastery of a new skill: a systematic approach to preparing for and delivering winning sales demonstrations, proven to close more deals – faster, based on the foundation of building a solid partnership with their sales counterparts. If you need to improve SE and/or demo performance, let’s talk. Connect here or [email protected] to schedule a call. https://www.amazon.com/dp/0578521903