Chris Wickson's Linkedin Analytics

Hello! I’m a London-based, 2x exited founder, now building startup #3: ReelFlow. With so much of the B2B buying journey carried out online, independently and often anonymously, a company’s website is one of, if not the most valuable asset it has, involved at every stage of that journey. Yet B2B website performance has been in decline for years and frankly, we’re still building them like we did 10 years ago: text-heavy, complicated, static with gated long-form PDFs. We ask a lot of our buyers to find their own way around (or not). At the same time, we’ve seen the rise of video and in particular, short-form video, and its power to quickly engage, educate and inform. ReelFlow is a new way to engage with your website audience through the power of interactive, short-form video. Turning underperforming websites into buyer-engaging experiences, whilst bringing your real people to the fore. Feel free to contact me to find out more, or visit ReelFlow.com === Prior to ReelFlow, I was CEO and co-founder of Akkroo, a B2B SaaS company in the EventTech space, which we built from a startup idea in 2013 to a $34M acquisition by US-based, B2B MarTech company Integrate in 2019. After nearly 3 years as part of the Executive Leadership Team, Audax Private Equity acquired a majority stake in Integrate and I moved on at the start of 2022, taking a year out to enjoy time with my young family. Akkroo was borne out of an idea within my first startup, RMP Enterprise, where I was co-founder & joint Managing Director. We initially launched RateMyPlacement.co.uk as students out of Loughborough University in 2007, expanding to a suite of products in the early careers space under the RMP brand and the business is now a well established market leader. In December 2022, the RMP Leadership Team completed a very successful Management Buy Out of early shareholders and investors; I now continue as a minority shareholder and Chair the Board. Alongside my startup and advisory work, I have also made a number of angel investments in both B2B SaaS businesses and climate-tech/sustainability startups, an area I continue to explore and am increasingly passionate about. Please feel free to ask for any advice or help and I will always endeavour to do what I can. I enjoy sharing my experiences on podcasts and at startup speaking events, so feel free to reach out to me if you are looking for guests/speakers. Chris