Chris Anderson's Linkedin Analytics

Hello 👋🏻 I’m a senior CX and marketing leader with 15+ years of experience growing SaaS companies through customer-centric programs that drive revenue acquisition, retention, and expansion at scale. I specialize in doing this through scaled + digital customer success and advocacy initiatives. After cutting my teeth growing a bootstrapped B2B startup I co-founded that was later acquired, I spent the last 10 years building and leading post-sales teams from the ground up, including lifecycle marketing, customer advocacy & community, CX (support & success), and customer education. Along my journey, I’ve helped companies go from $0 - $30M ARR, with industry-leading net revenue retention (NRR) through spearheading customer retention and expansion programs at scale. Here are a few of the programs and initiatives I’ve owned end-to-end, from developing the initial strategy through to launching a proof of concept, implementing tools and scalable processes, building out teams, and using performance insights to drive continuous growth and improvement: ✉️ Personalized, behavior-driven lifecycle communications (email and in-app) that drove increased activation and product adoption across the full customer lifecycle, starting at sign-up 🎓 Video-based product education academy that enabled scaled onboarding and ongoing trainings for all users, in turn increasing activation and product adoption - leading to increased retention and expansion 🏘 Online customer communities focused on product inspiration, best practice sharing, peer-to-peer support, and product feedback management 🙂 Technical support teams that drove industry-leading NPS and customer satisfaction scores, as well as harnessed voice-of-customer (VOC) insights to build and improve self-serve help documentation and inform product roadmap 🎟 In-person and virtual user group programs and industry conferences that drove customer retention and expansion, as well as influenced new business pipeline and partner engagement I’m passionate about coaching and developing teammates to have the greatest impact possible, building collaborative partnerships across the company, taking new ideas from zero to one, supporting and leading DEIB initiatives, and growing high-performing teams that embody the company’s core values. If I can be helpful in anyway, please don’t hesitate to reach out: [email protected] | 717.309.9088