Uptown Creation

Most sales teams know they could be doing more on LinkedIn to bring in new revenue. We manage your sales team's LinkedIn Outreach Strategy to schedule more meetings directly to their calendars.

We take a LinkedIn-First approach by starting relationships on LinkedIn that grow into multiple, omnichannel touchpoints via email, phone & more.

Chief Executive Officer

Co-Founder

Chief Technology Officer

Amazon Seller

GMI Studios

GMI Studios is a creative technology company, innovating with Web3 & NFT’s. Here, possibilities are taken, tried, tested, touched, tasted and twisted. GMI has no fear of the impossible, we see the world differently and dare to make things that no one has ever tried before.

We constantly ask ourselves “what if?”, at every moment of the day. Because whatever that possibility is, WAGMI.

We’re best known as the creators of Deadheads, but we’re involved in a wide range of projects and collaborations. Right now we’re a team of 20 animators, editors, writers, makers, doers and thinkers, and growing! We’re innovating right at the forefront of Web3 technology, building the future.

Head of Growth

NuCara Pharmacy

Value Based Pharmacy Coordinator

- Center for Drug Evaluation and Research (CDER) Drug Shortage Staff
- Worked directly under the Drug Shortage Staff
- Researched and presented data on the pharmaceutical gray market
- Presented the implementation strategy of The Drug Supply Chain Security Act (DSCSA)

Pharmacy Extern

Cardinal Health

Remote Medication Therapy Management (MTM) Patient Engagement Coordinator

- Complete a variety of MTM claims for patients using OutcomesMTM
- Schedule/Warm Transfer Comprehensive Medication Reviews (CMRs) to pharmacists
- Complete Targeted Interventions (TIPs) with patients around the United States ranging from adherence to needs drug therapy
- Educate patients on benefits of MTM as well as how to properly take medications
- Identify barriers to patient adherence and create a plan and follow-up to correct issues
- Identify if a patient is on proper therapy for a given disease state, and if not recommend medication changes and dose adjustments to physicians while continuing to monitor and follow-up with patient health goals

Pharmacy Intern

University of Iowa Hospitals and Clinics

Cystic fibrosis (CF) Research

- Microrheological properties of CF mucus: Using brownian motion to measure elasticity and viscosity
- Mycobacterium avium complex (MAC) interaction with CF epithelial tissue

ICRU Research Fellow - Welsh Laboratory

Certified Pharmacy Technician

PostGradNation

Simplifying the way undergraduate students organize their coursework, plan a schedule, compare schools, and find their match during the process of applying to Graduate or Professional School.

Only 50-60% of people who respond positively to LinkedIn outreach will book a meeting from the 1st follow-up.

Here’s how to book meetings with the other 50%:

📞 Layering in a cold call for anyone who doesn't book after sending a meeting link is the best way to get more out of your cold outreach.

50-60% of positive responses book immediately or after 1-2 follow-ups.

For the remaining 40-50%, hit them with a cold call and snag another 30% in meetings booked.

This is an easy way to leverage 'omnichannel outreach' strategically by getting a positive signal first.

The goal? 

💡 Get the most bang for your buck by using each platform for what it does best.

Most sales teams aren't maximizing their LinkedIn efforts as Riley points out.

Most sales teams only use LinkedIn for research/sending InMails - but this is only the tip of the iceberg (and not the most effective use of time).

📩 Shoot me a DM if you want to create a LinkedIn Led Outbound strategy focused on driving revenue for your organization.

Chris Cozzolino, PharmD

Co-Founder/CEO @ Uptown Creation | LinkedIn-Led Outbound | Guerilla Marketer | ENTP

How to pre-record LinkedIn Lives - made this walk-through for a friend & thought everyone might get value from this.

👇 How to Use a Recorded Video for LinkedIn Lives

1) Create a LinkedIn Live Event
- Go to create a post, click on the plus sign, and select create an event.
- Choose LinkedIn Live as the format.
- Fill in event details like name, start time, description, and speakers.
- Hit next and make the post.

2) Schedule Your Recording Using StreamYard
- After creating the event on LinkedIn go to StreamYard
- Select "live stream"
- Instead of choosing "studio" select "pre-recorded video"
- Upload the video file and choose the destination where you made the LinkedIn Live event from.
- Select "use an existing LinkedIn event" and choose the event you created earlier.

Follow these steps to seamlessly record and stream content on LinkedIn Live in advance.

LinkedIn is the biggest opportunity for B2B companies to grow revenue.

👇 Here's how:

1) Grow your 1st-degree connections

- The currency of LinkedIn is 1st-degree connections - it's your owned audience.

- The most valuable 1st-degree connections are the decision-makers in your ICP who are ACTIVE on the platform

- Using Sales Navigator, send 200 connection requests per week to your ICP who has posted on LinkedIn in the last 30 days or Changed jobs in the last 90 days.

- By focusing on the most active users you'll see a 30-40% connection acceptance rate & a 20-30% message reply rate


2) Book meetings by sending messages

- You can do this by speaking more about the problem you help solve than the way you solve it (aka the thing you sell)

- Outbound is a game of attention - and the fastest way to fail is to blend in with the pitches people are used to receiving

- Look through your own inbox - then avoid the trends you're seeing. The most basic one is to not start your message with "Hi Name" or "Hey Name"

- Shoot me a DM and I'll send you our 4 top performing LinkedIn messages getting a 30% response rate currently


3) Increase close rates by nurturing your connections with organic content & follow-ups

- Now that you've hand picked the most active & valuable connections on LinkedIn the best thing you can do is take advantage of their attention

- Post content that educates your audience on how to solve the problems they face

- The CPM to get in front of VPs of Sales or Chief Revenue Officers is close to $30 per 1000 impressions

- Posting 3 times a week can get you 5,000 impressions easily with a modest connection base > which is worth $600+/mo

💡 Shoot me a DM if you want to build a LinkedIn strategy that creates revenue for your organization

PS - shoutout to Riley Cronin 🚀 & ZeroTo1 🚀 for an awesome content session

🤯 Just helped a friend triple their monthly meetings booked on LinkedIn by changing ONE filter in Sales Navigator that you can use too.

👇 Hope this helps someone else:

❓ What changed?

We started targeting the most active decision-makers in their ICP instead of everyone.

💡 The one filter?

- Posted on LinkedIn in the Last 30 Days

Here's the full breakdown to go from 8 meetings per month to 20+ meetings per month using LinkedIn.

We started targeting the most active decision-makers in their ICP instead of everyone.

🎯 Targeting Breakdown:

Title: VP of Marketing/CMO
Industry: B2B Software
Headcount: 11-1000

✉ Messaging Breakdown:

- BLANK connection requests

- 4 Message cadence spread out over 30 days

Here's the initial message:

I know this is random, but I'm chatting with some marketing leaders that know they should [X problem].

At a high level, we help companies [solve X problem by doing Y thing in Z timeframe].

Would it be alright if I shared a few ideas to for how your team could [solve X problem]?

📊 Overall 30 Day Results:

Connection Requests Sent - 800

New Connections - 280 (35% connection acceptance rate)

Total Messages Sent - 778

Total Replies - 76 (27% response rate)

Positive Reply Rate - 29 (40% positive reply rate)

Meetings Booked - 20 meetings booked

Disclaimer: The targeting was already really dialed, and the messaging/offer is GREAT.

TLDR: Target the most active decision-makers in your ICP on LinkedIn using an Active Targeting strategy.

Then focus on the inactives using cold email/cold call.

Thoughts?

💥 Here's the exact Connection Request Message we send on LinkedIn to get a 40% acceptance rate:

BLANK connection request messages

👇 Here's why:

Whenever a bot sends a connection request on LinkedIn they usually say something like:

"I saw we knew some mutual people and would love to add you to my network"

So by default, we've all had bad experiences with these "types" of messages.

For this reason, ANY text in the connection request message will immediately put someone on the defensive.

That doesn't mean adding a message will never work, but it does mean that you should be aware you are fighting an uphill battle when adding a message.

What's the best connection request message you've ever received?

Tim Ferriss LinkedIn Connection Request Message.

LinkedIn is the most powerful platform for B2B revenue growth in 2024

👇 Here's why:

LinkedIn lets you to generate immediate results like booked meetings and new revenue while simultaneously building an owned audience that you can nurture over time with valuable content - 

LinkedIn is Sales + Marketing, which is good for revenue.

Not to mention:

🔗 100% Message Deliverability: 

- Unlike email, LinkedIn doesn't have a spam filter (yet), ensuring that your outreach reaches your target audience every time. 

This means your efforts are never wasted, and you can connect directly with decision-makers.

💬 High Response Rates: 

Enjoy response rates of 30% or higher on your cold outreach. 

📊 Activity-Based Targeting: 

LinkedIn allows you to target prospects based on their activity levels. 

This means you’re reaching out to those who are actively engaged on the platform, increasing the likelihood of a response and subsequent engagement.

📈 Audience Growth Similar:

By consistently posting valuable content, you can grow your audience on LinkedIn.

This warms your current pipeline, while also increases the effectiveness of cold outreach.

Your connections and followers become an owned audience that you can continuously engage and nurture, driving long-term growth and loyalty.

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🚀 Shoot me a DM if you want to chat about how LinkedIn Led Outbound can fit into your current system.

Tomorrow (6/27) @ 1 PM ET we have 2,500+ attendees to chat w/ Adam Robinson - CEO of RB2B & Retention.com about LinkedIn.

What do you want me to ask him about his LinkedIn strategies?

- He's grown to over 90,000 followers on LinkedIn

- Attributes much of the quick success with RB2B scaling to $1M+ ARR in 16 weeks

- Has exhibited a masterclass in starting conversations on LinkedIn that become bigger than himself

If you haven't marked yourself as "Attending" yet make sure you click "Attend" to get access to our chat + the recording.

LinkedIn-Led Outbound w/ Adam Robinson (RB2B) & Chris Cozzolino, (Uptown Creation)

How to Use LinkedIn to Drive New Revenue

This LinkedIn Live is for Sales, Marketing & Revenue Leaders interested in the top ways B2B companies are driving new revenue using LinkedIn.

We'll be talking about a ton of bleeding edge tactics including:

1) How to leverage tools like RB2B to create an Inbound-Led Outbound motion

2) How to create a LinkedIn outreach motion that actually converts revenue

3) Nurturing your LinkedIn audience with thought-leadership content that doesn't suck

4) How to use LinkedIn Lives to accelerate your sales cycle & create a list of hand raisers for your Business Development team to use as a hot list

...and MUCH more.

Make sure to mark yourself as "Attending" by hitting 'Attend'

You don't wanted to miss this one!

Ethan Bruning, Muskan Joshi and 2,650 other attendees

LinkedIn-Led Outbound w/ Adam Robinson How to Use LinkedIn to Drive Revenue

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