Mi6 Agency

Mi6 is a marketing agency that offers marketing programs, services and team members that connect, convert and create new customers & keep existing ones for our clients. Two things drive us in the work we do: our vision and the Marketing Integration Framework. Mi6 offers a range of options to make marketing work for you and your organization in three ways:

1) Fractional Teams: Need a part time marketing coordinator, manager or CMO? We can help.

2) Marketing Services: Out task your tactical marketing activities to marketing specialists.

3) Marketing Programs: Get a custom bespoke marketing program for your business or join one of ours.

Partner & Founder

Silicon Halton

Silicon Halton is a technology community with over 1500 members in Halton Region, Ontario, Canada. We are dedicated to connecting people and companies in hi-tech together through networking, learning and engagement experiences. The short term goal is to build a strong and engaged community of Hi-tech companies AND professionals in Halton Region. I founded this grassroots groundswell movement with Rick Stomphorst and Reema Duggal.

Co-Founder

Futurpreneur Canada

Mentoring Canadian entrepreneur and providing business model design, sales and marketing guidance and coaching for his UAV (unmanned aerial vehicle) startup. This is a two year commitment.

Business Mentor 

Tech Under Twenty

Tech Under Twenty (TU20) was hatched in 2016 by a high school student who's Dad was a member of Silicon Halton (SH). She wanted local high school students to have a voice and relevant opportunities in the technology space. Since it started up until 2019, as the co-founder of Silicon Halton, I supported and encouraged and helped local youth in Halton on this initiative including her successor.

Supporter, Coach, Judge

UNIS LUMIN

Update: Unis Lumin was acquired by Softchoice in 2011

- Key member of leadership team that grew company from $10M to $40M
- Implemented B2B business development program that achieved a 25:1 return on investment and generated $3M plus in bookings and $4M in pipeline in less then two years from implementation
- Ran all marketing and demand generation events including tradeshows and custom "Box Events".
- Applied marketing framework and unique "4 R's" of marketing to generate revenue and build company brand based on reputation and references
- Led joint promotional ventures with Cisco and Microsoft
- Integrated social media/web 2.0 into traditional marketing tactics
- Implemented various integrated marketing promotions packages consisting of radio advertising, telemarketing, social media and special events.
- Started and led inside sales team that generated $2.7M in net new revenue over 18 month period.
- Developed marcom package and initiated first ever special events and demand generation campaigns for the company
- Created formal reference program and process resulting in high profile case studies being published in Canadian Healthcare Technology Magazine and promoted on Cisco.com.

Director of Marketing, UNIS LUMIN

Update: Unis Lumin was acquired by Softchoice in 2011

Responsible for new business development from net new accounts. Booked over $871K in revenue.

Business Solutions Manager, UNIS LUMIN

Cisco I-Prize Competition

Led a virtual team and reached the finals of this global innovation contest. Developed business and product line concept for Consumer Market. Over 1100 ideas were submitted during this contest. Our idea made it through each due diligence phase and was picked as one of the 12 finalists by Cisco's Emerging Technologies Group.

Team Captain and Finalist

American Computer Experience

- Increased online registrations from 15% to 40% of gross sales through re-design of eCommerce site
- Led development team in the enhancement of extranet to allow real time access to critical camp information. Reduced cost and complexity by moving paper documentation and information online.
- Led development team in the architecture, design and implementation of ACE virtual camp, an elearning and collaborative system for camp participants
- Participated in Agency of Record selection process with CMO and Director of Marketing, Camps
- Established workflow process for the ongoing content management of web site portfolio
- Conducted market and competitive research

VP, Marketing & eCommerce

Squash Ontario

- Introduced the concept of one to one marketing to association in order to strengthen relationship with key stakeholders
- Re-branded the association to make it more current and appealing to consumer channel and strengthen relationship with clubs
- Launched individual membership program as a new source of income in order to increase revenue and reduce reliance on Government funding
- Member of Board of Directors

Vice President, Marketing

TLC Laser Eye Centers

- Contributed to the development of business model, marketing plan and budget
- Participated in fundraising and pre-IPO related activities
- Led team of web/graphic designers, developers and marketing managers
- Co-led cross functional teams for client and product development projects
- Launched with VP of Technologies a vertical market portal prototype targetted to eye care professionals and consumers.
- Maintained and managed web site portfolio including an extranet that serviced 15,000 eye care professionals and a national retail chain of eye care practices
- Created new corporate identity and branding strategy for eyeVantage.com
- Led marketing team in the architecture, design and implementation of an interactive web site for parent company TLC Laser Eye Centers.

Director of Marketing, Vision Corp (subsidiary of TLC)

Agensky & Company

-Generated  $300,000 in net new accounts sales in finance, Internet and corporate training markets
-Primary account lead for design and marketing communications projects including: Corporate Identity and Branding; Web site design; Direct Marketing; Advertising campaigns and Collateral.

Sales Rep, New Business Development

25 years as Entrepreneur and Professional Marketer | Founder of Mi6 and Silicon Halton | Husband, Dad and Papa | Home is #greybruce

👀Did you see the new Startup Tactics book yet?? 

Paul Cheek just launched this book for entrepreneurs everywhere. It’s based on his course at MIT and has 15 tactics to help entrepreneurs turn their business plans into businesses. 

Get your copy on Amazon here (mine arrives on Thursday): https://a.co/d/d2kdWZI #DisciplinedEntrepreneurship #DE #StartupTactics

Chris H.

amazon.com

Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business

New Job: VP Sales - GTA-West

Imagine leading the sales organization of one of Canada’s Best Managed Companies, a double-century distributor.

Briefly, we’re searching for a strategic sales leader to motivate, engage, and coach the sales organization for continued growth in a highly competitive electrical supplies distribution space. Additionally we need someone to develop and implement overall sales strategies, drive the next level of maturity in sales analytics, re-assess sales methodologies and training and champion related change management. Lastly, you will be a key player in maintaining and growing relationships with strategic vendors and key accounts. 

Let's get to work! Contact me: Rick@OslerHR.ca


#electricalwholesale #electricity #job #toronto 

The amount of noise on LinkedIn is deafening. 

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