POOLCORP

Developed and executed a holistic global SEO strategy for SwimmingPool.com, HotTubs.com, NPTpool.com, and a portfolio of related sites for the world’s largest wholesale distributor of swimming pool supplies, equipment, and related leisure products.

Analyzed data to understand what kind of content our targeted customers are looking for, how they engage with our digital presence, and measured the effectiveness of our SEO strategies.

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Worked with the development team to build and optimize the internal linking strategy to maximize rankings.

Delivered search insights to the cross-functional stakeholders to accelerate organic growth and thereby increase engagement.

Collaborate with content writers to support Content Marketing strategy and ensure the production of high-quality content.

Partner with subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics.

Create monthly, quarterly, and ad-hoc reports to stay on target, inform accurate forecasts, and drive optimal decisions to improve SEO performance.

Act as the company’s expert on the latest SEO trends, search engine updates, and industry changes to incorporate new knowledge into ongoing strategies.

Experimented with using AI to automate SEO processes (writing meta tag descriptions based on page content and writing image captions)

Search Engine Optimization Specialist

Freelance

Regularly measured and reported on SEO performance to clients.

Directly managed the SEO strategies and implementation for key client accounts.

Utilized advanced analytics tools to monitor and evaluate client website’s SEO performance, including traffic, rankings, and lead generation.

Take the lead on local SEO consulting projects for clients (this means creating a plan, assisting the clients in executing the plan, and fielding questions regarding it).

SEO Consultant

Morris Bart Law Firm

I saved the company $121,000 in the first four months I was on staff and spearheaded a website project that languished for three years. After its completion, the website had the highest number of inbound leads in the company's history.

Worked with code connected to third-party APIs and plugins (e.g., Google Tag Manager, Google Reviews, Call Rail, etc.)

Ensured that ethical and local bar standards were emphasized and adhered to in all content.

Collaborated with the marketing team to develop and implement content marketing strategies that align with SEO goals.

Effectively translated highly technical subject matter for non-technical audiences, partner presentations, and executive-level business strategy discussions.

Project management of the organic search initiatives, including ensuring strategies are aligned with the complete digital plan and reviewing the impact of implementation.

SEO Strategist

Velocity Agency

Worked with code connected to third-party APIs and plugins (e.g. Google Tag Manager, Google Reviews, Call Rail, etc.)

Ensured that ethical and local bar standards were emphasized and adhered to in all content.

Collaborated with the marketing team to develop and implement content marketing strategies that align with SEO goals.

Effectively translated highly technical subject matter for non-technical audiences, partner presentations, and executive-level business strategy discussions.

Project management of the organic search initiatives, including ensuring strategies are aligned with the full digital plan, as well as reviewing the impact of implementation.

Worked closely with graphic designers, programmers, and account executive to implement client site redesigns. 

Developed cross-platform content distribution strategy with social media managers and ad buyers.  

Performed keyword research and attain organic Google page 1 listings for those keywords. 

Rewrite website URL’s, meta tags, and meta descriptions for best organic SEO results. 

Monitor blog traffic via Google Analytics and Raven Tools. Plan, write, and edit five newsletters per month in Constant Contact. 

Write up to 35 blog posts per month across 11 client sites
- increased organic traffic for one client by 390% resulting in over $44,000 in additional revenue over a 7-month period
- took a new site to 2,000 avg users per month with a 6.05% bounce rate
- increased website conversions for a law firm by 525%

Student Branding Society

Recruited to build a social media identity from scratch for a student organization focused on teaching students to develop their personal brand. Curate and publish content that met organizational objectives. Research and book guest for monthly video conference with members. Work with organizational leadership to develop long-term goal and objectives for the organization.

Social Media and Public Relations Director

Primerica

I used a variety of prospecting methods to recruit, train, and motivate a team of people who wanted to help families achieve financial independence through debt reduction, investment in mutual funds and/or annuities, and protect their ones from financial disaster through term life insurance. We used a solid "buy term and invest the difference" philosophy, and we never wavered from it.

Financial Advisor

American Express Financial Advisors

Based on off-the-chart performance on my aptitude tests, I was part of a small test group that American Express was experimenting with as a way to grow its investment advisor ranks. Despite not having a college degree, I was part of a group with attorneys, CPAs, and one former commodities trader. In just nine weeks, we had to become Series 7 licensed and obtain Louisiana Insurance License. I not only passed my exam, but I also had one of the highest scores in the group (and I took two weeks off to go on my honeymoon in the middle of training).

I'm an SEO professional and marketer who also knows how to code.

As an SEO, I've been called on to be a web developer, blog writer, journalist, and diviner of all things Google. I do happen to have degrees in both marketing and journalism, so I guess that helps with all the writing and marketing-related tasks that the job entails.

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