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I’m the founder of Good Habit, an independent branding studio in London. We create distinctive, purpose-driven brands that help founders build lasting, impactful habits. I studied Graphic and Digital Design at the University of Greenwich, graduating with first-class honours in 2008. Over the years, my award-winning work has been recognised by DesignWeek, Creative Review, and Eye Magazine. I've had the privilege of mentoring students and lecturing at Greenwich, and my branding work spans multiple industries, from fashion to tech. At Good Habit, we believe brands succeed by creating beautiful, powerful digital experiences that shift perceptions, influence behaviour, and drive meaningful change.
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