Christopher Lawson's Linkedin Analytics

Here's the TL:DR – I am passionate about marketing, communications, design, and writing. Extensive experience supports those passions. ► Leadership & Management: Strategic and design thinking, values-based, culture and ethics, engagement, people and financial management, and change leadership ► Project Management: Procurement, contracting, budgeting, timelines, reporting, and administration ► Writing: Strategies, plans, ad copy, briefing notes, proposals, web and print content, editing and proofreading ► Communications & Engagement: Internal, external, and change communications ► Marketing: Research, planning, branding, design, launch & production, measurement and evaluation ► Advertising: Strategy, conception, execution, copywriting, and placement ► Web: Design, information architecture, and search engine optimization, UX, and UI ► Social Media: Content creation, management, measurement and evaluation ► Technical: MS Office and Adobe Suite on OSX and Windows, various CMS, CRM, and marketing automation platforms. As an experienced, creative marketing professional, I seek first to understand through research, questions, and dialogue; then strategize and act. Specialties: I have a broad base of experience including sales, B2B and B2C communication and marketing strategy and successful execution. Creative conceptualization and design - print, web, social media, corporate identity, branding, project management, project estimation and contracting, business management, strategic and tactical marketing expertise, writing and editing, and client/supplier liaison.