Chris Sarandos

Marketing Lead - Disruptors (DTC) & Venture Capital

Fandom

Director, GTM Strategy

Glasshouse Projects

● Develop and implement comprehensive branding, fundraising, and go-to-market strategies for early-stage startups across consumer tech, fintech, AI, apparel, luxury travel, ecommerce, and gaming.

● Advise C-level executives on business development, product positioning, and digital marketing plans, helping them achieve successful market entry and revenue targets.

● Design and execute high-impact B2B and B2C marketing campaigns, optimizing channels such as paid media, content strategy, and social media to drive demand and customer acquisition.

● Conduct market research and consumer insights analysis to shape marketing strategies that align with evolving industry trends and customer behavior.

● Provide mentorship and strategic guidance to startup founders, helping them navigate early-stage challenges in brand identity, customer engagement, and revenue scaling.

● Led the creation of investor pitch decks and fundraising strategies, resulting in successful capital raises and strong investor interest for client companies.

Founder & Principal

Swag Golf

● Oversaw creative, partnerships, product, ecommerce, digital marketing, social media, public relations,
 organic content, and customer service teams to to align product development, product launches, marketing efforts, and customer satisfaction with overall business growth objectives.

 ● Developed and executed comprehensive marketing strategies that drove significant growth in brand
 awareness, customer acquisition, revenue growth, and customer retention across digital, social, and
 traditional channels.

● Managed and optimized marketing budget and channel strategy to maximize ROI and ensure the consistent delivery of high-performing marketing campaigns.

 ● Established and nurtured strategic partnerships with key industry players, influencers, and affiliates to
 expand brand reach and drive incremental revenue streams.

 ● Developed and implemented a comprehensive eCommerce strategy that optimized the customer journey, enhanced user experience, improved SEO, boosted mobile site speed, and integrated personalized recommendations with a streamlined checkout process

Chief Marketing Officer

Reddit, Inc.

● Led a global marketing team focused on driving user and advertiser acquisition, revenue growth, and product adoption of Reddit’s advertising solutions across 13 verticals, global agency partnerships and SMB categories.

● Managed the development of messaging and product positioning for Reddit’s platform and products, showcasing the value of Reddit’s advertising solutions, differentiation from competitors, and growth opportunities for advertisers and agencies.

● Created innovative, Reddit-inspired industry narratives and B2B marketing playbooks addressing the unique challenges and needs of advertisers and agencies, enabling strategic sales conversations and motivating action across key verticals.

● Defined strategic points of view for Reddit’s ad solutions across verticals and advertiser segments, translating complex insights and research into high-impact presentations, one-sheets, and collateral that drove client engagement and highlighted Reddit's advertising solutions.

● Partnered with sales, insights, creative, and marketing sciences teams to identify, develop, and publish advertiser case studies, success stories, and trends reports across key verticals. 

● Orchestrated brand, B2B, and user acquisition campaigns that support Reddit’s brand narrative, new product launches, consumer trends, and key cultural moments. 

● Led go-to-market strategy, campaign execution, and analysis across executive leadership, product marketing, brand, demand generation, sales, customer success, partnerships, insights, creative, events, digital, social, and communications teams.

● Drove content marketing and executive thought leadership initiatives, enhancing Reddit’s industry presence through high-profile speaking engagements and  press to elevate the company’s brand profile.

● Led global crisis and communication response team across c-suite, senior leadership, communications, and global sales teams, preserving $60 million+ in revenue.

Head of Vertical Marketing

Head of Marketing - Disruptors (DTC), Fintech, & Venture Capital

Google

● Developed strategic business plans that align with client’s short and long term goals.

● Worked collaboratively with internal teams to drive product adoption across new and existing customers.

● Built and maintained relationships with key client decision-makers including C-level executives.

● Strategized, created, and executed large-scale marketing campaigns for clients using Google's suite of products (AdWords, YouTube, Google Display Network, etc.).

Senior Account Manager - Retail & Apparel

● Served as mobile and attribution expert for Performance Vertical. Conduct personal training sessions on mobile site optimization as well as attribution best-practices in Google Analytics. 

● Co-led a cross-functional team focusing on solving complex attribution problems and automating solutions. 

● Co-created "The Attribution Bible", a best practice document for performance advertisers on how to best leverage Google Analytics and fully value AdWords investment. 

● Created an automated and scalable client presentation which calculates how many customers an advertiser missed due to budget constraints.

● Conducted in-depth audits of client's mobile website experience. Offer strategic recommendations on how to improve website layout to drive sales and generate more leads. Develop roadmap with all relevant parties to push website changes live.

Senior Account Manager - Performance Marketing

● Proactively explored and uncovered the business needs of clients and understand how Google's range of product offerings can grow their business and profits. 

● Developed forward thinking, data-driven analysis and recommendations that align with client goals and quantify high-impact opportunities with clear recommendations.

● Built and maintained relationships with key client decision-makers including C-level executives at medium & large scale companies across multiple industries.

● Co-led a team of Account Managers, Analytical Leads, and Account Optimizers to strategize and execute the development of a keyword generation tool. The tool automatically compiles keyword opportunities, assigns them to an existing ad group, and suggests a CPC bid.

Account Manager - Performance Marketing

StubHub

● Oversaw strategy and execution of StubHub’s $XX million global search, display, and contextual marketing programs, generating over $500 million in annual revenue.

 ● Managed and optimized search engine marketing campaigns, including keyword research, ad copy creation, bid management, and performance analysis.

 ● Analyzed campaign performance metrics, such as click-through rates (CTR), conversion rates, and
 cost-per-click (CPC), to identify opportunities for improvement and implement data-driven adjustments.

 ● Conducted A/B testing on ad copy, landing pages, and bidding strategies to enhance campaign effectiveness and achieve targeted KPIs.

● Launched and optimized StubHub’s paid search program in the UK, transforming it into a profitable business within six months by implementing strategic bidding, keyword, and LTV optimization techniques that drove significant ROI growth.

 ● Led campaign analysis and optimization efforts, resulting in 35% YoY revenue growth and 33% increased
 profit margin.

Search Marketing Manager

Live Nation Entertainment

● Led global paid search strategy for Live Nation's top-tier artists to drive ticket/merchandise sales and VIP program enrollments.

● Created, implemented, and managed paid search campaigns for over 75 major rock, pop, and hip-hop artists across two ecommerce platforms. 

● Audited, restructured, and optimized existing ad campaigns.
     ● Improved ROAS by 220%
     ● Implemented geo targeted campaigns for artist tours, improving CTR by 43% and conversion rate by 18%.
     ● Increased year over year artist ticket sales by 37%.

Experienced marketing leader with 15+ years of driving impactful, full-funnel campaigns for global audiences. Known for successfully leading cross-functional teams to deliver marketing strategies that boost brand visibility and fuel revenue growth. Skilled at turning insights and cultural trends into creative, results-driven campaigns that spark engagement and build brand loyalty. Passionate about innovation, pushing creative boundaries, and fostering a culture of growth and collaboration. A proven track record of building and supporting diverse teams to achieve shared success.


Expertise
Integrated Marketing | Brand Building | Go-To-Market Strategy | Content Marketing | Social Media Strategy | Digital Marketing | Team Building | People Management | B2B Marketing | B2C Marketing | Multi-Channel Marketing | Audience Growth | Performance Marketing | Marketing Strategy | Online Marketing | Brand Strategy | Brand Identity | Marketing Budget Management

Head of Audience Marketing

I am building and leading Reddit's Audience Marketing Team, overseeing thought-leadership, content development, and GTM strategy across 13 verticals, agency, and SMB. 

• Create the vision, roadmap and process for Reddit’s North American Business Marketing strategy
• Lead and build a team that develops messaging and assets that drive awareness, understanding, and adoption of Reddit's organic and paid advertising solutions
• Build, maintain, and execute against an editorial calendar that supports the brand narrative and leverages company milestones, seasonal trends, and key launches
• Partner with Marketing Sciences to research and identify key 1st and 3rd party consumer trends and industry insights to create compelling and insightful thought-leadership narratives
• Collaborate with comms, event, channel, and product marketing teams to build integrated full-funnel marketing campaigns.

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