JTL-Software-GmbH

Part of the executive leadership team, responsible for JTL Group‘s overall Marketing & Revenue Operations department.

Director Marketing & Revenue Operations

GTM Execution & Data Operations Lead

Pavilion

Associate Member

Xentral ERP Software

Responsible for Xentral‘s overall packaging & pricing activities including further monetization of existing customer base

Packaging & Pricing Lead

- Responsible for xentral‘s overall marketing activities with a strong focus on growth (7 digit budget responsibility) that accounted for 80% of Xentral’s net new customers 
- leading a team of up to 7 FTEs and 3 agencies
- Hired the long-term Marketing leadership team (permanent Head Of) 
- Improvements done during the 12 months I led the team: Improved nurturing activities leading to 30%+ conversion rate improvements, revamped and go live of new website, increased CLTV / CAC by 40%+,

Head of Marketing

Responsible for driving company-wide strategic projects and efforts:
- acted as sparring partner for company strategy (esp. around monetization and pricing)
- led the company wide OnPremise to Cloud migration project (migrated 20% of customer base; > 10 FTE project team)
- initiated and implemented the set-up of Xentral‘s first customer academy to scale and ease the overall onboarding process (> 5 FTEs project team)
- owned and developed the overall OKR process

Senior Manager Corporate Development

Simon-Kucher & Partners

Focus on monetization within the software and internet industry. Projects were among others:
- Defined packaging & pricing strategy for digital employee experience software scale-up leading to double digit growth 
- Developed the service & support monetization strategy of one of the leading ERP software providers 
- Designed and conceptualized the Go-to-Market Strategy of one of the leading job marketplaces
- Several other projects or due diligences (mostly with focus on monetization levers) always with focus on software & tech + monetization topics

Manager (formerly SC)

Consultant

Consulting Intern

Lufthansa

Strategy Intern Ancillary Services

Deloitte

Intern Monitor Deloitte Strategy Consulting

Independent Tennis Coach

Tennis Coach

- Worked on a Customer Discount Redesign Project
- Co-Developed a sophisticated Analysis Tool
- Runned a price elasticity simulation 
- Conducted Data Analysis
- Attended customer meetings (e.g. in Paris)

Associate Consultant

MVV Energie AG

- Developed a customer value analysis
- Developed practical concepts for the change management strategy

Working Student in the strategic sales area

- Worked on a new strategy for the sales department 
- Prepared a competitive analysis
- Developed a simulation tool for saving opportunities with taxes
- Led a training session for sales people

Intern in the area of Corporate Sales

Driving corporate development at Xentral ERP Software

🚀Monetisation expert with strong background in packaging & pricing, Marketing and general growth strategy for SaaS. 

💯Currently building the #1 E-commerce ecosystem in Europe at JTL-Software as part of the executive leadership team —> We are constantly looking for motivated talent - so hit me up if you want to make the next step in your career 

⛷🎾 huge fan of all kind of outdoor sport + tennis —> hit me up if you want to go for a ride or a tennis match

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