Christian Iff's Linkedin Analytics

I’m a brand strategist. Funnel architect. Message engineer. I’ve spent two decades building marketing systems that scale—across platforms, industries, and trend cycles. And here’s the truth most people still don’t want to hear: Performance marketing doesn’t work without brand. And brand building is a waste if no one ever sees it. I believe in both! Currently i love to create TikTok-native content systems rooted in what actually drives business growth: - Acquisition strategy (Jobs To Be Done, offer clarity, funnel sequencing) - Creative systems (angles, message frameworks, scaled content ops) - Brand campaigns that land culturally, emotionally, and strategically My work balances: - Long-term brand equity -Short-term conversion performance - Creative that doesn’t feel like a hostage video TikTok is where attention is. And attention is the beginning of every brand journey. If you’re tired of burning money on unmemorable ads that don’t stick, or being told to “just make more content”—we should probably talk.