Chief Executive Group

- Develop marketing campaigns for conferences and webinars for CEOs, Board Members, and various C-Suite executives
- Coordinate email campaigns utilizing Act-On and Mailchimp
- Maintain database updates, opt-outs, and subscriptions
- Lead marketing efforts for CEO Coaching product
- Determine appropriate audience segmentations for targeted marketing
- Launch retargeting ads for event promotion
- Update content on the website
- Lead digital advertising on LinkedIn and through AdRoll
- Craft social media posts to promote events and thought leadership articles
- Meet revenue goals for specific events and sponsored webinars

Marketing Manager

Illinois CPA Society (ICPAS)

- Curated weekly email newsletters to 20,000+ members
- Implemented and led the Google Ads campaign strategy for conferences and public outreach
- Crafted brochure content for the Society’s various technical conferences
- Managed clients throughout the Society
- Developed email campaigns for recruitment of key audiences
- Updated content on the website

Marketing and Communications Manager 

University of Health Sciences and Pharmacy in St. Louis

- Strategically developed content based on key brand pillars
- Produced content and design ideas for the University’s recruitment suite
- Managed multiple projects from ideation to completion
- Developed email campaigns for recruitment of key audiences
- Wrote content for Script Magazine and the University’s website
- Managed clients, with the Office of Admissions being my primary responsibility
- Member of the implementation team for Slate, with the responsibility of building within the CRM
- Assisted with social media strategy, development, and implementation
- Updated the University’s website, including redeveloping individual department sites
- Contributed to the implementation process of the University’s new name and brand introduction
- Coordinated and developed storyboards for video and photoshoots

Marketing Specialist

Missouri Baptist University

- Assisted with daily maintenance of mobap.edu
- Crafted press releases and website content
- Developed social media content and blog series

University Communications Intern

Mission Serve

Technical Project Specialist

John A. Logan College

Student Senate President

Marketing and communications manager with experience in project and client management, content creation and strategy.

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