Penguin Random House Grupo Editorial, S.A.U

Penguin Random House is a Bertelsmann company.

Reporting to the Global Director of Digital Strategy and Business Development, I generate online sales on our main consumer website Penguinlibros, provide audience insights to optimize the company´s direct-to-consumer communication and I develop projects to reach new audiences.

My team´s responsibilities involve our online consumer panel, our CRM, qualitative and quantitative research on Spanish-speaking consumers in general and book buyers and readers in particular, and new audience verticals such as our community of reviewers Edición Anticipada and our social network for writers Megustaescribir.

Director, E-commerce, Consumer Analytics & New Business

I was in charge of our corporate online marketing strategy for Spain and Latin America, with a strong focus on marketing analytics and consumer insights. In close cooperation with the IT department, I developed strategic tools that allowed our imprints to run data-driven, consumer-oriented marketing campaigns in Spain, Latin America and the USA. 

During the 5 years I worked in this position ta build a strong online presence for my company, featuring more than 50 webs for imprints, books and authors, our own social network with more than 1000 literary blogs, and close to 800.000 followers on Facebook, Twitter and other social networks.  I also developed an associate program with literary bloggers with more than 1000 collaborators.

Head of Digital Marketing

Friends with Benefits

FWB is a network of collaborators. It’s a community of communities. Home to many subcultures, FWB exists as an ecosystem of symbiotic relationships, a decentralized creative studio, and a never-ending group chat. Most of all, it’s an evolving experiment.

At our core, we are a growing social DAO with more than 3,000 members—including artists, builders, and thinkers from across the crypto and cultural sectors. Collectively, we aim to catalyze the power of Web3 as a tool for creating and making things happen.

Since our inception in 2020, FWB has become a model for how a DAO can produce a diverse array of events, collaborations, and products that serve our community's needs while pushing culture forward.

We believe that Web3 has the potential to empower creators, connect individuals with global communities, and distribute knowledge and shared resources. Through our collective efforts, we hope to shape a future in which technology acts as a communal connective tissue. The tools to make this world a reality are finally here, and we’re excited to use them to create more fluidity, transparency, and resiliency in how we think and work together.

https://www.nytimes.com/2022/03/02/technology/friends-with-benefits-crypto-dao.html

DAO Member

Universitat Oberta de Catalunya (UOC)

Associate Professor of Digital Marketing

Random House Mondadori

As a social media manager I developped most of Random House Mondadori´s social networks, which, by the time I quit the company´s community management to start working in my current position as online marketing management, featured more than 250.000 likes in Facebook and more than 140.000 followers in Twitter, plus channels on YouTube, Pinterest and our own social network megustaescribir.com

Social Media Manager

Setting up and managing the company´s main website, megustaleer.com.

Webmaster

Tea with Gaudi

Web Developer - Owner

Barcelona Virtual

As a web producer I got to develop websites for companies like Banca March, Gran Teatre del Liceu, Xfera and Panrico.
I also developped the agency´s mobile internet site (WAP it was at that time!)

Web Producer

My team is responsible for our flagship website, Penguinlibros.com, our growth hacking program and for delivering actionable insights to futureproof our company´s consumer-centric strategy. Currently leading our Web3 projects (metaverse, NFTs).

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