The Beachbody Company

• Pioneered the integration of AI tools like ChatGPT by creating prompts and complementary briefs, reducing project turnaround times and improving overall efficiency
• Streamlined the review process with AI to quickly catch errors in complex legal documents.
• Leveraged ChatGPT and other AI tools to nimbly adapt to rapidly shifting priorities.
• Designed and implemented new workflows to clarify marketing objectives, streamline execution, and meet deadlines.
•Co-developed the company’s network tone and style guide, ensuring cohesive messaging across teams and platforms.
•Created engaging training guides and FAQs, empowering team members to effectively support customers.
•Delivered compelling social media content tailored for an online community of independent Coaches, driving engagement and brand advocacy.

Senior Copywriter / Marketing Manager

iFIT

• Wrote the top-performing promotional email in iFIT history.
• Streamlined content creation by introducing templates and efficient workflows, enabling quicker delivery without compromising quality.
• Mentored junior copywriters by providing constructive and actionable feedback on projects, especially as related to channel-specific best practices.

Senior Copywriter

• Wrote promotional, transactional, and engagement emails, as well as blog posts, SMS, and web copy, driving fitness enthusiasts to take the next step in their journey.
• Ensured consistency in brand voice across all customer touchpoints.
• Actively supported the team through proofreading, brainstorming, and taking ownership of collaborative projects under tight deadlines.

Copywriter

Vionic Group

• Provide engaging, on-brand copywriting and copy editing for email creative briefs supporting company goals and initiatives. 
• Strategize, write, deploy, and analyze newsletters, promotions, loyalty series and transactional email campaigns through Email Service Provider (ESP). 
• Coordinate seasonal updates to automated and transactional emails.
• Launch new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.
• Optimize lifecycle programs through testing of subject lines, call-to-actions, copy, content and templates.
• Build campaigns, query database for segmentation, set up tests and edit HTML in ESP and Predictive platforms.
• Import new subscriber lists, manage subscriber opt-outs, profile updates, and other changes to maintain list hygiene.
• Analyze and report on key marketing metrics, the impact of segmentation, and campaign optimization tactics to ensure campaigns are meeting business goals.

Email Marketing Specialist

• Manage B2B email campaigns from design to launch in MailChimp.
• Manage social media strategy, including the development of Content Calendar, as well as scheduling posts on Facebook, LinkedIn and Instagram through HootSuite.
• Build content calendar, determining appropriate timeline for posting, engaging and optimizing content for each platform.
• Promote merchandise and Continuing Education courses through social and web advertising.
• Identify opportunities in social trends, influencers, and new platform features and recommend next steps based on business goals and targets.

Senior Medical Marketing Coordinator

• Build app for medical consumers.
• Promote merchandise and Continuing Education courses through social and web advertising.
• Develop relationship with buying groups to increase awareness and convert members into new accounts.
• Attend tradeshows and conferences as needed, assisting attendees in booth. 
• Track inbound leads with Salesforce CRM to support Medical Sales Reps in the field.

Marketing and Medical Sales Coordinator

Autumn*Olive Boutique

• Developed brand image/voice, and created engaging social content to advance brand.
• Managed content calendar reflecting new products and content marketing.
• Managed daily publishing across Facebook, Instagram, and Pinterest. 
• Provided high-visibility customer service in response to queries and complaints across social media platforms. 
• Created and managed promotions, referral programs, and contests to maximize engagement and recruit new customers. 
• Researched and monitored competitors and influencers operating in the social media space.

Social Marketing Lead

Stitch Fix

• Write personalized notes addressing each client’s style concerns with sensitivity and authority.
• Understand customers desires and select appropriate items to send them in each Fix.
• Identify opportunities to delight customers who may be receptive to extra customer care.
• Review customer feedback and escalate issues and trends in returns to Customer Service.
• Maintain awareness of fashion trends and style influencers.

Remote Stylist

American Society for Microbiology

• Created and implemented comprehensive marketing campaigns inclusive of campaign planning, style guide development, campaign execution, and management, and subsequent monitoring. 
• Wrote copy for and copyedited emails, flyers, brochures, articles, and other publications. 
• Lead alignment of cross functional teams to meet milestones and deadlines.
•Developed, managed and updated production timelines and schedules.
• Managed the creation of B2B sponsorship collateral for each event and ensured compliance with society standards through each step of the process.
• Responsible for fielding queries from B2B sponsors regarding promotional opportunities and billing.
• Increased completion rate of attendee satisfaction survey by implementing current best practices.
• Worked cross-functionally to improve quality of survey data collected by standardizing surveys to allow for comparison between events and departments.
• Increased email click-through rate by 35% and decreased opt-outs by 60% through strategic market segmentation and improved formatting.

Marketing Assistant

Women for Women International

• Wrote articles for organizational promotional newsletter covering progress in areas served as well as profiles highlighting the success of particular women in the program.
• Proofread and edited materials for online and print publication.
• Supported donor cultivation and retention by processing gift cards, acknowledgements, and other aspects of customer service.

Marketing And Development Assistant

National Gay & Lesbian Chamber of Commerce

• Evaluated applications for compliance with supplier diversity certification requirements.
• Coordinated travel logistics for staff members.
• Provided greeting, set-up, and clear-down of national fundraising dinner for over 600 attendees.

Operations and Logistics Intern

AmeriCorps National Civilian Community Corps

• Recruited candidates throughout the Midwestern United States through outreach events.
• Led four “Trail-Building” groups of ten individuals, evaluated team capabilities and created and executed strategies to develop targeted team skills. 
• Implemented academic and social enrichment programs for low-income primary schools.

Corps Member

I’m a big believer in leaving things better than I find them; whether that is an abandoned cart email journey I’m revising, fellow copywriters I’m mentoring, a trail I’m walking, or a dog I’m fostering. I’ve never been on a team where I haven’t taken on the challenge of streamlining a process or drafting templates to do some heavy lifting – and I never want to be. 

Writing flat copy is a challenge when you're inspired by what you do. After a decade of writing email, blog, web, and more for fitness, fashion, medical, and non-profit industries, I’m of the opinion that everything is interesting when you dig into it. 

Clifton Strengths Signature Themes: Input, Learner, Individualization, Achiever, Ideation
Myers Briggs: INFJ Advocate
Love Language: Acts of Service
Capricorn Sun, Aries Moon, Cancer Rising

Contact: Christina.M.Padron@gmail.com

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