Christina Ko's Linkedin Analytics

Globally minded strategist with 4+ years of experience translating research on technologies (platforms, AI, user behavior) into publications and strategic recommendations. Skilled in market and user research, performance analysis, and GTM campaigns. Throughout my time studying and working in Korea, France, Spain, and the US, I have been fascinated by how digital technology shapes mass behavior across different societies. My master’s and PhD research has focused on platform competition via M&As, digital transformation, viral content, and online user communities. Highlights: - Increased Instagram and Facebook engagement by 193% and 117%, respectively, for an online coaching business through conducting competitor/user analysis, redefining product positioning, and creating a cohesive storytelling strategy for social media and email campaigns - Won the Best Paper Award at the 2021 Academy of Management Proceedings for a paper on how NASDAQ-100 companies compete in platform markets through M&As - Conducted commercial due diligence for a global Fortune 500 firm on a high-growth food startup - Developed frameworks for digital transformation as part of a global, Google-funded project - Created campaigns for brands such as Jo Malone, Chanel, and McDonald’s - Launched an online video platform for one of the largest mass media companies in Korea, crafting the brand story and visual identity Please feel free to reach out on LinkedIn or via christinayrko (at) gmail (dot) com if you’d like to connect!