The Brand Audit

A brand is one of the most valuable investments a company or individual can make.

A strong brand presence on LinkedIn helps differentiate you in the market and attract new opportunities. Visibility turns potential into reality. 

Branding is both an art and a science – we focus on storytelling and spreadsheets to help tell brand stories for CEOs, Founders, Executives & Corporate Brands. 

We believe Executive Social is the future:

- 71% of consumers are more likely to buy from a company if its CEO is active on social media.
- 65% of tech investors say lack of social media presence, including top executives, is a red flag when evaluating for investment.
- 65% of B2B buyers say that when evaluating partnerships or vendors, a brand with a visible executive team presence on social media will win over an otherwise equivalent brand without.

Our service include: social media audits, consulting, executive ghostwriting, 1-1 and team masterclasses. 

Unleash Your Brand Potential: www.thebrandaudit.ca

CEO & Founder

Stocksy United

Head of two departments (Marketing + Design) reporting to CEO. Part of 6 person executive team leading business with two CEOs only present for a combined total of 2 months during tenure. 

Created the first global marketing strategy for 10-year tech startup in a highly competitive stock media industry. Spearheaded various new strategic revenue generation projects within highly volatile financial and operational state including financial issues, 2 series of layoffs, turnover of 5 CEOs, and 4 Heads of Marketing.

Brought strategic, client-focused, and data-driven perspective leading all marketing functions (brand marketing, demand generation, content marketing, digital marketing, PR, communications, partnerships, influencer strategy, social media, and design) developing strategy within larger business objectives.

Worked collaboratively with Tech, AR, Sales, Finance, Product, HR & Ops, I built a brand-to-demand engine from the ground up with a focus on long-term sustainable brand and revenue growth through client retention and acquisition. 

Launched first global marketing strategy, first brand identity, first brand strategy, agile brand campaign process, first digital strategy including SEM and paid social, revised content strategy, new Blog, new team structure, new MarTech stack, and first measurement strategy. Led digital transformation including implementation of Hootsuite for social management, GA4, and HubSpot for client journey mapping, Sales Churn Analysis. 

Results: 75,760% YOY increase in brand impressions, 5,349% increase in brand mentions, 3,504% publications speaking about Stocksy, 300% increase of share of search, 117% increase in social followers, SEO improvements including a 48 to 17 rank and 54 to 7 for industry keywords. Spearheaded HubSpot implementation for further measurement of sales churn, MQLs, SQLs, ROAS, revenue attribution etc.

Global Head of Marketing & Design

Reporting to Head of Marketing & CEO, developed EY Canada’s first brand team of 8 direct reports managing Brand, Content, Social, Digital, Sponsorships & Employee Advocacy Strategies. Led digital transformation implementing strategy, measurement and platforms/software like LinkedIn, Twitter, Instagram, Marketo, Adobe, Sprinklr, Demandbase & Hootsuite Amplify. Responsible for both brand and lead generation campaigns – including all D&I and Employer Brand strategy. Drove 2,194% YOY increase in impressions, 2,777% YOY increase in website traffic from social, 271% YOY increase in social engagement, 600% YOY increase in Canadian business decision makers’ SOV, qualified leads, 1,200% increased employee advocacy and $1M+ of viral reach value.

Head of Brand, Content & Social Strategy

LinkedIn

Marketing consulting on brand, content and LinkedIn social strategy for LinkedIn’s largest Enterprise Technology partners (ex. Microsoft, Amazon, IBM, Cisco, Dell, Hootsuite). Helped clients generate increased brand awareness and generate MQLs (Marketing Qualified Leads) – in some cases increasing LinkedIn-generated leads and revenue YOY 300%+. Created content and social media strategies, presented to executive C-suite leadership and developed key LinkedIn storytelling decks. Due to turnover, handled 2 roles of a Sr. Account Executive (Sales) and Marketing Client Solutions Manager (Marketing) for 7 months – achieving a 10M+ dollar annual ad revenue quota.

Marketing Client Solutions Manager

•Due to team transition, I handled both my role (Client Solutions Manager) as well as a Senior Enterprise Tech Account Executive role. This included selling LinkedIn advertising, advising on content & social strategy and managing the relationship with 21 Enterprise Tech partnerships until a new Sr. Account Executive was hired.

Interim Sr. Enterprise Account Executive

Shaw Communications

Brand, Content & Social strategy for one of Canada's largest Telecommunications companies. Spearheaded Shaw Business’ digital transformation - developing brand, content marketing and social media strategy. Generated 87% increase in social followers, 2,700% increased brand impressions and 154% increase in lead generation through creation of strategy, measurement and attribution frameworks, traditional & digital channels and a website content hub with video and written thought leadership. Managed social media platforms of LinkedIn, Facebook, Instagram and reported key brand  content and social insights to CMO and Executive Team.

Content & Social Media Marketing Manager

WestJet

Brand & new destination marketing for Canada’s 2nd largest airline. Elevated WestJet brand and drove 135% YOY increase in flight & vacation revenue by creating international co-branded marketing campaigns utilizing traditional & digital mediums including digital, social, print, radio, content, OOH and TV. Collaborated with both internal teams and external agencies. Managed marketing relationships and multi-million-dollar media budgets with 20+ marketing partners – including travel destinations, luxury hotels and Disney & Universal Orlando.

Marketing Coordinator

FGL Sports Ltd

Brand and performance marketing for Canada’s largest Sporting Retailer. Led rebrand of SportChek winning a Bronze Cannes Lion for “Your Better Starts Here” and Marketer of the Year by Strategy Magazine. Cultivated marketing relationships and campaigns with 25+ partners: adidas, Reebok, TaylorMade, Nike, Under Armour etc. Campaigns included traditional & digital mediums including online, social, print, radio, content, PR, OOH and TV. Collaborated with internal departments and external agencies and created a new vendor partnerships program funding multi-million-dollar brand initiatives. Led SportChek’s first flagship store grand opening which generated 200% of projected sales objectives.

Brand Campaign Marketing Specialist

Oilers Entertainment Group

Hired for NHL season contract as part of 3 employee brand marketing team. Developed integrated brand to demand omnichannel Oilers campaigns - traditional and digital channels (TV, OOH, digital display, radio, print magazines, website, email and social). Led marketing, promotions & game night execution. Responsible for ticket sales revenue, marketing research, email strategy, VIP initiatives and written and video content for social media.

Marketing Assistant

Rawlco Radio

Led marketing and promotions for Western Canada’s largest radio conglomerate. Cultivated and promoted the brands for C95 (Top 40) and Rock102 (Rock) radio stations.

Marketing And Promotions Assistant

Recently moved to London, UK and open to new connections, conferences and career opportunities! 

As the CEO of The Brand Audit I help CEOs, Founders, and Brands Unleash their Brand Potential on social media through Social Audits, Masterclasses, Consulting, and Ghostwriting here: www.thebrandaudit.ca.

Equipped with a canvas of marketing expertise from 15+ years at global B2B & B2C brands, I’m a brand artist & contrarian lead that is the perfect mix of storytelling and spreadsheets. 

Coming from a challenger, innovation and growth mindset, I conceptualize and spearhead the art of the possible for personal and company brands. 

Working in matrixed organizations with up to 300K employees globally, and managing budgets up to 30M+ visualizing opportunity and connecting the dots for a holistic business strategy across departments come innately to me. My secret weapons are diversity of thought, insatiable curiosity and contrarian marketing expertise. 

Fluent in brand strategy, digital strategy & social strategy - I drive revenue, brand awareness, and relationships by orchestrating omni-channel marketing campaigns. 

Across my marketing career, I have been fortunate to work for incredible brands such as LinkedIn, WestJet and SportChek and consult / build partnerships with amazing brands such as Disney, adidas, Amazon, Cisco, Nike, Hootsuite, IBM, Microsoft and more.

Leading teams since 2015, I coach and inspire high-performance teams to dream more, learn more, do more, and become more. I strive to leave brands, companies, and people better than when I’ve found them, and hope to have the opportunity to do that for yours.

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