PathFactory

At PathFactory, I am responsible for the strategy and execution of all demand generation.

This includes:
- Integrated campaign launches
- Digital advertising strategy
- Physical & virtual event planning and promotion
- Product launch support
- Website support
- Internal marketing

Sr. Manager of Demand Generation

Freelance

My freelance marketing engagements consist of:
- Social media management & ghostwriting
- Paid ad consulting & management
- Integrated campaign support
- Content repurposing
- Project management
- Copywriting

Previous consulting clients have included Skillsoft (SumTotal Systems), Storable, and more

Freelance Marketing

Forma.ai

Joined Forma.ai as Community Marketing Manager, and was promoted to Senior Manager of Growth Marketing after six months. In addition to my responsibilities as an individual contributor, I managed two FTEs.
-Partnered with the VP of Marketing to create campaigns that attract, engage, and convert target accounts 
-Led growth marketing function and consulted on all content initiatives
-Jumped in to manage a website redesign and bring it over the finish line after initial design concepts were delivered
-Created formal processes to align team across content, growth, and events

Left because an opportunity presented itself that I couldn't pass up + I was seeking better work/life balance.

Sr. Manager of Growth Marketing

The first sales compensation solution to unify sales planning and end-to-end comp operations.

Community Marketing

Alyce

As Alyce's Growth Marketing Manager, I:
-Created and executed integrated campaign plans.
-Planned, tested, implemented, and measured paid & organic media campaigns with a specialized focus on optimizing for target audience reach, engagement, and inbound demos.
-Managed Alyce's growing organic LinkedIn presence.
-Collaborated with partners on comarketing campaigns.
-Worked cross-functionally to ensure alignment with sales, product, and customer-facing teams.
-Analyzed performance data and report on results.

At Alyce,
*70% marketing-sourced qualified pipeline and revenue
*2x the # of inbound demos
*41% more followers to the company LI page, 209% more unique visitors, 126% more reactions, and 149% more comments.


Was a part of Alyce's second layoff in 4 months, which reduced the marketing team from 10 employees to 1 employee.

Growth Marketing Manager

Skillsoft

SumTotal Systems (formerly a Skillsoft company) provides a unified, comprehensive, and flexible HCM solution spanning the entire employee lifecycle.

- Planned and executed digital campaigns designed to drive qualified leads and sales opportunities
- Managed channel mix with a focus on PPC, content syndication, paid media, the corporate website, email marketing, webinars and digital events, social media, and more
- Collaborated with sales, marketing operations, content, product, and public relations to launch new campaigns
- Managed relationships and timelines with vendors for services such as content marketing, website development, social media, events, and paid media
- Wrote copy for PPC, email marketing, webinars, social media, landing pages, and more
- Tracked and analyzed data to continually optimize marketing campaigns

Left because I was recruited to work at Alyce - a role that ended up changing the course of my career (in a great way!)

Digital Campaign Manager

JRNI

JRNI is an experiential relationship management platform for scheduling and managing personalized experiences at scale.

- Managed paid advertising, SEO, email marketing, analytics, content marketing, and oversaw website agency, freelance designer, and freelance writers
- Created and executed campaigns on paid advertising channels such as Google Ads, Google Display Network, and LinkedIn to drive downloads, webinar registrations, and demo requests
- Built, executed, optimized, and analyzed integrated marketing campaigns to engage and convert key personas in core industries
- Analyzed and reported on traffic and lead generation to inform overall strategy and campaign optimization
- Worked cross-functionally with teams such as sales, customer success, product, solutions, and HR
- Managed BookingBug’s rebrand as JRNI with a strong focus on SEO and website optimization
- Created content for social media profiles including LinkedIn, Twitter, Facebook, and Instagram

Promoted from Senior Digital Marketing Specialist in October 2019.

Digital Marketing Manager

Brafton Inc.

- Managed a portfolio of 35 B2B and B2C clients in a variety of industries
- Created and optimized custom marketing strategies that combined written content, graphics, video, social media, SEO and UX best practices
- Managed all projects internally and externally to ensure deliverables met quality standards
- Used Google Analytics, Search Console, and SEMRush to find new opportunities and report on campaigns
- Trained various departments within Brafton on inbound marketing methodology, digital analytics, and SEO
- Promoted twice as a result of successful client campaigns, client relationships, and revenue generated
- Promoted from Associate Marketing Strategist to Marketing Strategist, then to Senior Marketing Strategist

Senior Marketing Strategist

The Web Studio, LLP

- Assisted in all marketing efforts for a startup selling services such as website design, social media, and SEO
- Wrote content for sharing on the company blog and using in business development efforts
- Managed client Facebook, Twitter, and LinkedIn accounts
- Created and maintained a list of sales leads

Marketing Intern

The Fairfield Mirror, Inc.

- Wrote stories that appealed to students, faculty, staff, and other community members
- Helped new writers improve and focus their writing
- Brainstormed new topics that should be covered
- Edited and revised story submissions

Assistant News Editor

Tuition Management Systems

- Wrote blog posts about industry-specific topics to appeal to our target audience
- Prepared RFPs by gathering and formatting information, writing drafts, and obtaining approvals
- Researched potential blog topics for our company blog, TalkingEdu
- Created material for company meetings, school visits, and for schools to distribute to families
- Worked closely with the Director of Marketing to brainstorm ideas for conference and blog topics

- Advised on and implemented payment plans for students and their families
- Assisted students and families by examining and explaining their tuition statements
- Processed payments for over 800 schools across the country
- Helped new hires during their onboarding process

Education Payment Advisor

Demand Gen & Growth || Social Media || prev. at Alyce 🎁

Hi! From 9 to 5, I work in demand gen. I LOVE being a generalist, and enjoy that no two days are the same.

From 5 to 9, you'll find me freelancing, reading, working out, watching reality tv, playing soccer, and trying to convince my husband that we should adopt a second dog. Send me your best book recommendation!

*The views and opinions expressed in my posts and comments are my own, and do not reflect the official policy or position of any company.*

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