I provide a range of marketing and communications services to businesses of all kinds. I have successfully helped organizations across the information technology, retail, finance, and higher education sectors.

Freelance Communications Consultant

The TJX Companies, Inc.

Primary Responsibilities: 

- Managed Marketing Mix Modeling (MMM) initiative across five TJX-owned brands in order to quantify sales effectiveness and ROI of each marketing channel across each brand

- Managed and presented results of copy testing efforts for TJ Maxx and HomeGoods brands in order to reveal sentiment among target audiences toward newly created media advertisements

- Collaborated with two external marketing research partners to facilitate testing and results for both MMM and copy testing efforts

- Advised internal teams on brand lift/awareness testing and measurement best practices

Consumer Insights Manager

TechTarget

Primary Responsibilities: 

- Served as the primary source of expertise for quantitative and qualitative research covering buyer intent of assigned markets

- Synthesized all research findings to produce insights around competitive landscapes, relevant buyer personas, key purchase intent and industry investment trends

- Advised Sales and Customer Success teams on optimal target audiences for marketing campaigns based on thorough reviews of client solution portfolios

- Managed company booth at 3-day live industry event VM World 2019 (20,000 attendees) by interacting with business professionals throughout event and promoting the benefits of the company's solution portfolio

- Trained all incoming marketing associates on data quality standards and data story-telling best practices
 
- Served as senior trainer and mentor to six junior marketing associates

Segment Marketing Manager

Primary Responsibilities: 

- Served as the primary source of expertise for quantitative and qualitative research covering buyer intent of assigned markets

- Provided data-driven market insights to Sales team in order to help guide client discussions around optimal marketing and messaging strategies

- Consumed technical content from the company's online network and reviewed client solution portfolios in order to stay informed about current market trends and new product rollouts

- Tracked, aggregated, and reported cross-departmental feedback on 10 market research surveys

- Collaborated with Marketing Operations team to implement survey changes, ensuring relevancy and recency of data collection

- Trained internal Sales Enablement team on data quality and data visualization best practices

Marketing Research Analyst

Primary Responsibilities: 

- Served as the primary source of expertise for quantitative research covering buyer intent of assigned markets

- Performed daily survey data retrieval to fulfill ad hoc data requests from Sales team

- Tracked, aggregated, and reported cross-departmental feedback on five market research surveys in order to continuously improve survey structure and design

- Collaborated with Marketing Operations team to implement survey changes, ensuring relevancy and recency of data collection

Research Associate 

Ascena Retail Group, Inc. (Dressbarn)

Primary Responsibilities:

- Provided excellent customer service by nurturing in-person relationships with existing client base 

- Created personalized shopping experiences to ensure brand loyalty and customer retention

- Promoted customer satisfaction (CSAT) survey to facilitate ongoing data collection and ensure statistically significant sample sizes

- Analyzed CSAT survey results and created data visualizations in order to illustrate customer feedback across 10 store performance categories

Sales and Customer Experience Associate

Mount St. Mary's University

Independent Senior Research Project
GPA Study: Correlation and Regression Analysis 
(2014)

Team Leader, Student Hack-a-thon
Millennial Media
Baltimore, Maryland
(2014)

Key Business Indicator Report Preparation
Routine Macroeconomic Trend Analysis
(2013 - 2014)

Research Projects

Marketing and Communications Freelancer

I help businesses strengthen their brand presence through relationship building, events, and social media marketing.

What can I help your business with?

Most Popular Services:

- Conduct interviews in-person or virtually, on-camera or off to support online educational content or lead generation initiatives
- Represent your business at industry events and help to source new leads
- Present as a guest speaker on a range of business topics such as entrepreneurship, LinkedIn, professional networking, and small business marketing to help motivate groups or teams
- Facilitate introductions between your business and potential new clients/customers

Additional Services:

- Craft posts (or train you how to better craft posts!) for Facebook, Instagram, and LinkedIn pages to help your business maintain a regular online presence
 - Organize business data (survey data, lead generation data, etc.) to help you save time and resources

Message me today for details and rates! I'd love to connect!

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