Zalando SE

End-to-end ownership of high-profile partnerships with industry-leading retail groups (H&M Group, Mango, Bestseller). Defining, planning and executing comprehensive strategies, ensuring profitable partnerships with growth and performance initiatives with direct revenue, cost and profit contribution impact. Steering complex negotiations with senior partner management to fuel strategic and commercial growth on the Zalando platform.  Reporting to VP and continuous C-level support and updates.

Accomplishments:
- Strategic Management & Leadership: Directing cross-functional teams of up to 50 (informal leadership), fostering collaboration and efficiency to surpass strategic objectives and deadlines. 

- Consulting: Sharing best practices in internal roadshows and consulting team members and other departments on critical business topics and projects, ensuring highest level of deliverables 

- Accelerated Brand Launch: Orchestrated a project to advance a brand launch by four months, exemplifying leadership in timeline management and operational excellence.

- Partnership Transformation: Engineered a perception shift in a key partner, facilitating strategic dialogues that opened avenues for €25M in additional partner marketing investments.

- Growth Strategy for Mature Brands: Pioneered a growth strategy for a mature brand, achieving €100M in sales and demonstrating adeptness in brand management and market positioning.

Senior Manager Strategic Partnerships

Led and owned operational & strategic initiatives within the Partner Program/Marketplace of high-profile retail groups (incl. INDITEX), focusing on optimizing platform performance and enhancing relationships. My role was crucial in refining operational workflows and sales strategies, contributing significantly to the marketplace success. Continuous updates to VP level.

Accomplishments:
- Streamlined Operations: Implemented monthly trade calls to improve operational transparency and efficiency across departments, leading to more synchronized efforts and faster decision-making.

- Strategic Sales Initiatives: Drove sales strategies aligned with partner needs and goals, fostering growth and strengthening the value proposition.

- Innovative Solutions: Developed a collaborative project addressing high return rates, utilizing a data-driven approach, significantly improving profitability and customer satisfaction. Project in collaboration with tech project managers.

- Stakeholder Management: Excelled and was celebrated in managing relationships with internal and external stakeholders, ensuring alignment on strategic objectives and operational execution.

Key Account Manager - Partner Program / Marketplace

Led Zalando's B2B Gift Card sales in the Nordic region, optimizing business models and spearheading partnerships with key financial institutions to reinforce Zalando as the leading Gift Card partner. My strategic approach significantly enhanced our B2B channel's effectiveness and market presence.

Accomplishments:
- Business Optimization: Reimagined and improved existing business models while introducing innovative ones to elevate Zalando’s market leadership in Gift Card offerings.

- Partnership Development: Established and expanded strategic partnerships with major banks and insurance companies, driving significant sales growth and expanding our B2B footprint.

- Sales Leadership: Managed the entire sales cycle, from lead generation and key account management to stakeholder engagement, budgeting, and ROI analysis, ensuring the achievement of ambitious sales targets.

- Strategy Implementation: Designed and executed a robust growth strategy for the Gift Card program, integrating business development efforts with project leadership to secure Zalando's competitive edge.

Sales & Key Account Manager - B2B  Nordic Region

Business Sweden

Business Sweden (formerly known as Swedish Trade Council) focuses on the export of Swedish companies and brands to international markets, as well as international companies to invest in the Swedish market. I was stationed in the London office focusing on the UK market. 

- Provided international strategy and business development consulting in the MedTech, Life Science, Food, Consumer Goods, and Retail sectors.

- Managed projects, stakeholders, budgets, and sales, from lead development to deal closure. Surpassed set sales targets in record time.

- Led high-priority online retail projects at the Steering Committee level.

- Led high-profile retail project with UK online retailer OCADO, resulted in the Swedish Shop, offering Swedish food brands to the UK customer at ocado.com 

- Promoted to Industry Head of UK for the Food & Retail sector

Management Consultant & Industry Head of Food & Retail

Associate Consultant

Trainee

Bureau van Dijk Electronic Publishing

BvDEP is one of Europe's leading online publishers of business information. BvDEP offers extensive financial information about public as well as private companies through numerous databases that cover over 52 million entities worldwide.

I managed B2B sales and account management to Nordic banks, financial institutions, public bodies, consultancies, corporate finance houses, private equity and blue chip companies.

Nordic Sales Executive Assistant

Experienced marketplace & e-commerce strategist with 12+ years of strong stakeholder and project management experience most recently 7+ years at Zalando SE. Passionate about driving growth and strategic development through innovative, scalable solutions and people management, thriving in cross-functional and international environments. Specialty in leading high-profile partnerships, steering strategic initiatives, managing key accounts and driving business growth within the digital retail landscape.

Taplio

Christina Wollin's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Christina Wollin's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Christina Wollin's Linkedin Analytics