Hallmark Cards

Lead a team of Product Managers and Product Owners to drive innovation in MarTech and automation, delivering scalable solutions that enhance consumer engagement and marketing performance. Own MarTech and Consumer Data products, enabling key capabilities in personalization, consumer preferences, and data-driven decision-making. Develop and activate first-party data and consumer  profiles for acquisition, retention, and analytics while ensuring governance, privacy, and compliance. Partner with Marketing, Insights & Analytics, Ecom, Membership and Loyalty and Technology to align strategies and maximize business impact.

Digital Product Management Director - MarTech and Consumer Data

MarketingOps.com

Shaping the future of Marketing Operations.

Ambassador

Chief

Built & Led Marketing Operations at CHIEF

Established and led a Marketing Operations team and MarTech stack that powers CHIEF’s membership experience. Enabled personalized, omni-channel communications (email, SMS, in-app, content cards, push) across acquisition, lifecycle, and product marketing. Drove operational excellence through prioritization, agile workflows, and cross-functional advocacy.

Trusted partner to business as we work alongside product and tech to build data-driven, real-time and turbocharged marketing initiatives.

Director, Head of Marketing Technology and  Operations

Transformative Leadership Pace University Lubin School of Business

Member, Advisory Board 

Verizon

Planning and Product Strategy

Driving Transformation & Growth at VCG

BT team reimagines operations across functions to deliver strategic transformation. Leveraging AI/ML, competitive insights, customer and employee feedback, and data analytics, we drive bold initiatives that enhance CX, boost growth, and improve efficiency. As part of the Solutions Reimagined team, we streamline processes with standardized tools and clear ownership.

Business Transformation

VCG MarTech | Enabling Omni-Channel CX with PEGA Real-Time Decisioning

Led the launch of an internal workflow tool, automating Offer Operations and accelerating offer deployment. Migrated and streamlined the intake process for VCG Customer Communications, enhancing strategy, execution, and deployment via Next Best Action/Offer.

Marketing Technology

Gympass

Built & Led Inaugural MarTech Team | Driving Efficiency & Innovation

Reporting to the CMO, established and led the first MarTech team to empower global marketing teams (B2B, B2B2C, Gyms, Product) with self-service, scalable solutions. Drove platform adoption across 55+ teams, streamlining tech stacks, reducing costs, and increasing productivity through operational efficiency.

Director, Marketing Technology and Operations

Global B2B Marketing Operations & MarTech Leadership

Led global B2B marketing operations and product management, building a self-service MarTech stack to drive efficiencies in Paid Media and Demand Generation (inbound, outbound, ABM). Developed a comprehensive reporting dashboard for performance, attribution, and spend visibility. Partnered with Sales Planning, Product, Tech, and Analytics to manage global marketing initiatives and lead special projects.

Senior Manager, Global B2B Marketing Operations & Analytics

WW (formerly Weight Watchers)

B2B Lead & Demand Generation | MarTech & Data-Driven Growth

Led B2B Lead and Demand Generation strategy (SEM, eCRM, lead nurturing, webinars), driving a 25% YoY increase in marketing leads. Owned B2B MarTech stack strategy and implementation. Optimized data segmentation and personalized marketing tactics, boosting qualified leads by 18% YoY through website, SEO, and digital enhancements.

Associate Demand Gen and MarTech Manager, B2B

B2B Growth & Engagement Strategy | Pipeline, Martech, & Client Collaboration

Developed lead pipeline strategy targeting employers, launching the first content syndication, lead nurture program, and lead scoring model. Led data migration and integration of IBM Marketing Cloud with WWHS Client Database (DCRM). Drove employee and client engagement for Enterprise and Health Plan accounts through Member Engagement Tactics. Partnered with major clients (City of NY, Humana, Home Depot, Target) to create effective marketing plans. Successfully launched a new webinar strategy and B2B2C engagement initiatives.

Marketing Associate, B2B

IMA | Institute of Management Accountants

Was responsible for strategy and execution of company-wide email communications and platform; increasing member experience, loyalty, retention and new acquisition.

Global Brand Communications Specialist

Global Marketing and Communications Coordinator

Digital Transformational Leader I The Drum MarTech Hero Award Winner I MarTech and Ops I Planning and Product Strategy I Lean Thinking I Systems Integrations I Change Management I Lead and Demand Generation I Lifecycle, Growth & Product Marketing

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