Gartner

Community Manager (Supply Chain & Legal) @ Gartner Peer Community

Community Manager

Rutgers Cancer Institute of New Jersey

Social Media Specialist

Braving the Bard Radio Show

* Launched and managed content for the company’s Instagram, Facebook, and Twitter platforms (@BravingtheBard)
* Interacted with virtual communities by implementing engaging content strategies to encourage online conversations
* Repurposed content to expand the company’s social media and online presence in an efficient way
* Designed graphics to make announcements and showcase artists
* Utilized social media channels and group pages to find and prospect potential leads
* Established partnerships with industry experts to help further the company’s online presence

Social Media Manager

Rutgers University–New Brunswick

* Strategically planned and executed social media posts using Social Sprout for Student Health’s social channels (@RUStudentHealth)
* Identified social media trends and delivered recommendations to grow online following
* Routinely updated the layout and content on Student Health’s WordPress website (health.rutgers.edu) with up to date information to increase traffic
* Increased website traffic via inbound marketing tactics including blog and infographic creation
* Created a brand awareness campaign and the company’s content marketing strategy which increased monthly

Student Health Marketing Assistant

Adapting Social

* Performed SEO functions such as keyword research and on-page optimization
* Collaborated with strategists to create and launch blog posts, Facebook ads, copy, and graphics that increased clients’ online exposure
* Created and distributed content strategies for clients while managing social media calendars and created social media content
* Created optimized copy for landing pages and PPC ads to increase conversion rates
* Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend
* Used automation tools to set up an automated outbound lead generation campaign
* Created copy for the lead generation messaging
* Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts
* Designed and created PPC lead generation campaigns on multiple social media platforms

Social Media Marketing Intern

Axelrod Performing Arts Center

* Acted as a professional liaison between the cast and production team for AIDA (Luis Salgado) and Joseph and the Amazing Technicolor Dreamcoat (Matthew Steffens)
* Managed production schedules by collecting conflicts, sending daily rehearsal reminders, and writing daily rehearsal reports
* Recorded all stage/technical directions, trained and led backstage crews during the shows’ runs

Assistant Stage Manager

State Theatre New Jersey

* Wrote acknowledgment letters, letters of inquiry, and proposals for donations and grants 
* Researched individual prospects, donors, as well as companies and foundations for possible partnership and grant opportunities to be presented in weekly department meetings 
* Used the Tessitura database to enter and update Capital Campaign plans and ticketing/special event information in addition to regular file upkeep

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