Innovation Cluster Peterborough and the Kawarthas

Vice Chair of Nomination and Governance Committee

https://www.prnewswire.com/news-releases/canadian-business-incubator-innovation-cluster-peterborough-and-the-kawarthas-announces-the-appointment-of-christine-crandell-to-its-board-of-directors-301593165.html

The Innovation Cluster - Peterborough and the Kawarthas support determined, innovative entrepreneurs in the formation and growth of their technology-driven companies. The Innovation Cluster’s dynamic programming ensures that startups in Cleantech, Agritech, digital technology, and Healthtech find their best path to market. Over the past five years, the Cluster has created 681 jobs and $54 million in economic impact.

Member Board Of Directors

Expert in Residence (ExIR)

The Village of Sonoma Valley

The Village of Sonoma Valley (VSV) is a curator and coordinator of neighborhoods and community resource organizations transforming the experience of aging in Sonoma Valley through the support of innovative, community-based solutions that improve the quality of life at all stages of aging.

The Village of Sonoma Valley is part of a statewide coalition called the Village Movement California and, on a national level, the Village to Village Network (VtV).

Member Board of Directors

GRI (Growth Resources Institute)

Global Communication

B2B Customer Guru

Director

Spiceworks Ziff Davis

CX Contributor/Author

Women in Revenue

Women in Revenue is a group of leaders and up-and-coming leaders in sales, marketing, and other revenue-impacting roles. Founded in San Francisco, our members are strong women primarily in the tech industry focused on three things:
‌➥‌ Education and awareness of diversity and inclusion in the workplace.
‌➥‌ Giving back to women through mentorship programs, opportunities, and access to resources.
‌➥‌ Moving members’ careers forward ... and having a bit of fun while we are at it.

Member

CMSWire

Blogger

Business 2 Community

Contributing Writer

New Business Strategies

Responsible for P&L and services delivery teams for a strategy, customer alignment and interim marketing consulting services firm for growth stage organizations. Authored and lead implementations of the Sellers’ Compass™ methodology which is a step-by-step proven pathway to aligning culture, people, process, strategy and technology to customer expectations. Our clients are in North America, Europe and Australia across B2B industries including high tech, discrete manufacturing, FinTech/InsurTech, Education and Services. 

Clients include Selligent, Stratford School, PayScale, Lithium, LandingAI, Auth0, Icertis, MacFarlane Partners, New Pig Corporation, Bluescape, Playvox, Deep Instinct, Auth0, Icertis,  Digital Realty, and Playvox among others.  We help companies with:

-	Corporate and Market Strategy including M&A due diligence and integration, organizational assessment, and Sales & Marketing Alignment. 
-	Customer experience journey mapping, campaign alignment, post-purchase engagement, employee experience and culture readiness.
-	Demand Generation waterfall programs, ABM campaigns, content strategy and marketing, field marketing program, and sales enablement programs and tools including Sales & Marketing playbooks
-	Communication and Influencer Marketing including messaging, positioning, kick-start public and analyst relations programs, crisis communication, and influencer and thought leadership programs.
-	Launch and GTM strategy, plans, budgets and execution including digital marketing, and branding.
-	Interim staffing for specific initiatives, start-up ventures, CMO/VP transitions, quick skill infusion to address gaps.

Read the MarketingSherpa case study on the ROI Good Technology realized from New Business Strategies'​ Sellers'​ Compass methodology.  http://www.marketingsherpa.com/article/case-study/customer-centric-b2b-marketing.

President

FirstBoard.io

Founding Member

With 25 years of experience in marketing, strategy,  and customer experience, I work with B2B companies across North America, Europe, and Australia to grow by aligning their operations, culture, and processes to meet customer expectations.  

I serve as a board member, advisor, mentor, and author for various organizations and media outlets passionately sharing my experiences and best practices. My goal is to inspire and empower B2B leaders to create measurable value for their customers and stakeholders.

We are hiring! If you're passionate about using data to help communities reduce homelessness, then our team might be the right fit for you. We have multiple positions available - learn more today!  https://lnkd.in/ghpapX2

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