Defined.ai

Direct and manage all activities related to: 
MQL Generation; Market Segmentation & Targeting; Sales Enablement, Product Marketing, Branding, PR & Communications

Marketing Director

Responsible for leading the go-to-market strategy for the largest marketplace for ethically-sourced data for training AI models. Including product messaging & positioning, product differentiation, ICP and persona development, sales enablement and new product/offering development.

Senior Product Marketing Manager

3Spires Safety Solutions Lda

I provide marketing advice to the C-suite, guiding them on branding, positioning, and communications to drive growth in the renewable energy sector. Additionally, I specialize in designing and implementing website optimization strategies that have led to a 20% increase in conversion rates through data-driven decision-making. My expertise also extends to managing digital marketing initiatives, including SEO and SEM, resulting in a 25% boost in website traffic and a 20% increase in MQLs.

Marketing Consultant

Back Market

- Head B2B expert that led the creation of the first-ever seller-facing marketing team and brand identity - including messaging framework, ToV, brand pillars, visual guidelines and personas matrixes 
- Monitored and reported on the first-ever measurable Back Market seller experience - used data to drive regional decision making and to define product roadmap while promoting internal accountability
- Created a strategic framework for launching new tools/services globally and trained all externally-facing teams on how to leverage each branded service to increase seller awareness, education and adoption
- Launched the renewed tech industry's first-ever after-sales experience, Customer Care by Back Market, to all 1,700+ sellers and achieved 98% adoption worldwide with less than three months' notice from ideation to execution
- Partnered with Sales Operations and Partner Marketing teams to identify global growth opportunities resulting in the creation of a robust suite of sales enablement collateral - one pagers, pitch decks, webinars, internal training modules
- Liaised with Business Development to define the ideal prospect journey and execute a series of lead/demand gen campaigns and landing page redesign to drive highly qualified tech refurbishers to Back Market
- Launched the first-ever Voice-of-the-Seller outreach campaign for testimonials resulting in five new global testimonials in Q322 - utilized in social, web, services marketing and new business pitch collateral
- Created the first-ever event marketing strategy focused on highlighting the seller experience and Back Market tools/services, including the first in-person seller event - BackForum. Curated the theme, agenda, panelists and general run-of-show featuring guest speaker, Al Gore, former VP US - wrote his speech and prepped his communications team
- Reported on all B2B activities and results of seller-facing initiatives to global team leads and C-suite on a monthly and quarterly basis

Global Senior Lead, B2B Marketing & Communications

Anova

Initially based in New York, New York  /  Relocated to Lisbon, Portugal

- Launched Anova’s first brand and product marketing strategy in support of key sales objectives that spanned multiple geographies, SaaS applications and hardware products
- Led event activation strategies and product launches for 40+ global tradeshows, including the development of sales materials, executive presentations/interviews, digital campaigns, media interviews and on-site experiences
- Partnered with engineering and development teams to conduct in-market product testing/needs analysis, define requirements and action insights into product specs
- Owned content marketing strategy across all digital channels and demand gen initiatives, including product roadmaps and collateral for 20+ SaaS and hardware product offerings; drove actionable leads and increased brand awareness
- Introduced processes to streamline marketing operations, elevate product knowledge and improve change management
- Led and coached a five-person global team of designers and marcomm specialists, along with numerous third-party resources to accomplish brand and sales objectives
- Successfully consolidated seven product marketing budgets into into one global operating budget of $1.5MM/annually
- Member of the executive leadership team tasked to consult and advise on M&A targets; relocated to Lisbon, PT in Feb '20 to lead onboarding of latest acquisition

Global Marketing Director

Mattel, Inc.

(Fisher Price closed its NYC headquarters in December 2018)

Managed and directed all N.A. commercial activities for the Thomas global brand marketing team.

U.S. Retail Lead & Product Marketing Manager

(started Full-Time MBA program in January 2017)

Director, Marketing, U.S.

Infusion (now Avanade)

Responsible for developing an integrated brand strategy and content marketing program across a diverse global organization to build a unique voice in the market and tell Infusion's story in a creative and engaging way.

Director, Brand & Content

/+ssembly

Marketing: Create a demand generation strategy that includes all touch points of the agency while managing outbound marketing tactics with the goal of increasing awareness and generating buzz around Assembly.

Business Development: Project manager across all aspects of new business strategy, from initial idea generation and pitch stages to execution and distribution of materials post pitch.

Manager, Marketing & Business Development

DEFINITION 6

Marketing & Business Development Manager

Cemusa, Inc.

- Successfully executed sales for out of home advertisement space in the New York City area to small and medium size business owners, partners and C-level executives
- Generated $350,000 of new business accounts in the local New York City market in first year, 17% over benchmark goal
- Built and captivated excellent relationships with key clients including planners from local advertising agencies and out of home buying services
- Assisted clients in achieving their business objectives through effective utilization of the firm's out of home advertising mediums and services

Account Executive

Passionate marketing professional with 15 years of experience in B2B, B2B2C and SaaS business models. 

Market Experience:
- United States
- Canada
- Europe
- Asia

Focus Areas:
- Brand development 
- Communication and messaging strategies
- Product marketing / development, testing, launching
- Event marketing 
- Partner marketing / co-marketing
- Design and creative alignment  
- CRM (outreach, testimonials, case studies, onboarding)
- Demand gen / Lead gen strategies
- Sales Enablement 
- Project management
- Budgeting
- Team development and coaching (in person and remote), OKR setting
- Rebrands, M&As
- Change management process and implementation

🚀 I'm hiring at Defined.ai!

Looking for an SEO & Content Marketing Specialist (Lisbon-based, hybrid) to own our #1 growth channel: the website, www.defined.ai.

You’ll lead SEO, shape content strategy, and optimize our site for conversions — working closely with our B2B Technical Writer and Growth Marketing Specialist.

👉 Full JD here: https://lnkd.in/diQFJX5J 

Have someone in mind? Likes, shares & tags appreciated 💜

Christine Payne (Monahan), M.B.A.

Head of Marketing at Defined.ai | Leader with 15+ years experience | MBA in Global Business Strategies

Open article: SEO & Content Marketing Specialist - Defined.ai - Career Page by definedai.applytojob.com

SEO & Content Marketing Specialist - Defined.ai - Career Page

Taplio

Christine Payne (Monahan), M.B.A.'s Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Christine Payne (Monahan), M.B.A.'s Linkedin Analytics

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Christine Payne (Monahan), M.B.A.'s Linkedin Analytics

's Best Posts (last 30 days)