RobotZebra | Certified B Corp

SEO Manager

Digitle SEO 

SEO Strategist

The Jon Snow of SEO

'I know nothing'- in a world of experts, I'm unashamedly dedicated to finding the truth for myself by conducting my own tests. Feel free to piggyback my journey and have s fundamental source of truth.

Owner

Aquire

Successes
- Implemented content strategies for 13+ clients 
- Drive the Growth strategy including content, and SEO across 13+ clients
- Take ownership of the Growth department: reports, processes, budgets, strategy, training programmes and materials.
- Set up, monitor and report on KPIs by using Screaming Frog, Google Search Console, Google Analytics and Google Data Studio.
- Contribute to the customer journey mapping feeding into content customisation, segmentation, measurement, AI and UX.
- Mentor best practices, team development and training.
- Collaborate with digital marketing initiatives such as the implementation of additional local services like Bing Maps, and Apple Maps as well as Google Analytics, Tag Manager and Automation.
- Consulting and business development for external clients.
- Technical Optimisations and oversight for all in-house and external clients
- Fostered relationships with industry-leading blogs and websites, securing opportunities for guest posts. This not only established authority in the field but also generated high-quality, contextual backlinks.
- Conducted bi-monthly audits of our backlink profile using tools like Ahrefs and SEMrush, ensuring that toxic or low-quality links were promptly identified and disavowed.
- Ensured a natural and diverse anchor text distribution across backlink profiles to avoid over-optimization penalties and to maintain a healthy link profile.
- Regularly tracked backlink performance metrics such as referral traffic, link authority, and the impact on search rankings, ensuring that link-building efforts translated into tangible results.

Search Engine Optimization Project Manager

Zego

- won over 14 featured snippets with 3 articles
- drove organic traffic  
- Maintained and reinforced Zego's brand voice and style guidelines across all written content

Web Content Writer

Curaytor

Task:
-To implement bleeding edge local seo strategies in the american real estate niche, one of the most competitive niches in the most sophisticated market 

-To drive organic local growth with the core metric being MQL generated

-To support the internal development team whilst they brought automations and systems online.

-Liase directly with clients and establish effective communication and reporting strategies for company wide roll out.

Successes:
- Took over some of the most competitive local spaces (Califnoria and New York) within weeks.
- Successfully increased Share of Local Voice and rankings for nearly all clients.
- Actively drove MQL lead enquiries from 0.
- Responsible for over $100 million in lead value enquiries (based on property cost and lead volumes)

Search Engine Optimization Consultant

Joslin Rhodes Pension & Retirement Planning

Successes:
Spearheaded the growth of organic traffic for a financial advisory firm, achieving a remarkable increase from 400 to 30,000 monthly visitors, showcasing a deep understanding of the competitive SEO niche.

Successfully executed a content strategy that not only drove traffic but also ensured the acquisition of multiple featured snippets, leading to a dominant position over some of the UK's major websites.

Demonstrated expertise in SEO content writing, leveraging advanced techniques and insights to consistently outperform competitors.

Played a pivotal role in the firm's ability to outrank established industry giants, emphasizing the effectiveness of the strategies employed.

Developed proprietary tools to expedite the process of on-page optimizations.


Responsibilities:
Key contributor to the content strategy, ensuring alignment with SEO best practices and business objectives.

Oversaw the creation and optimization of content to target high-value keywords and featured snippets.

Collaborated closely with the SEO team to ensure content was both relevant and optimized for search engine visibility.

Provided insights and recommendations based on in-depth analysis of content performance, ensuring continuous improvement and growth.

Acted as a trusted advisor on SEO content and strategy, consistently delivering results and driving the firm's online success.

Fire Digital Marketing

Craig Campbell SEO LTD

- Contracted for a one-off gig for four pieces of content.
- Ask me about this.

Piece of Mind

Contracted work: Primarily involved with content strategy creation and implementation

At Digitle SEO, I'm an SEO Strategist with a track record of delivering tangible results. My background includes working with top UK brands at Aquire, where I managed substantial SEO campaigns, driving increased search visibility and ROI. I use proven strategies and data analytics to optimize organic growth for businesses of all sizes. My goal is straightforward: elevate your brand's search presence and ensure consistent growth.

I also run my own website, The Jon Snow of SEO, where I share my passion for finding the truth in SEO by conducting my own tests and experiments. I invite others to join me on my journey and learn from my findings. My background in Architectural Technology gives me an edge in understanding the structure and design of websites and how they affect user experience and search engine rankings. I am dedicated to guiding in-house marketing teams and SEO novices from the basics to advanced strategies, and to delivering results that exceed expectations.

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