SKIP beyond content

Providing strategic marketing consulting and campaign execution for rapidly growing B2B SaaS companies that need to formalize their sales and marketing programs. SKIP designs and implements lead gen, demand gen and retentions solutions with an emphasis on customer-centric strategies that build trust, leading to conversions, loyalty and brand advocacy.

• Virtual engagement, demand generation & lead nurturing programs that scale across the business.
• Buyer personas and customer journey maps with content distribution plans.
• Integrated, omni-channel, customer-centric engagement campaigns. 
• Presentation performance coaching that keep audiences inspired and engaged.
• Marketing/sales business process harmonization and alignment. 
• Program analysis & optimization blueprint for improvement.

About SKIP beyond content.
SKIP is a digital communications company that helps companies create content for virtual environments that inspires prospects to take action, leading to a high volume of qualified leads and faster conversion rates. SKIP takes high-value, customer centric, thought leadership content and evolves it into compelling narratives. Using a flywheel-driven content production process we extend the momentum generated by virtual engagement to drive pre-qualified leads through the sales funnel more effectively.

Chief Client/Strategy Officer / SKIP beyond content

Liminal Consulting 

Playing an advisory role for a start up consultancy focusing on helping companies that need marketing, operational and technical support to get to the next level in their industry.

Advisor

Deloitte

Led new business pursuits and client engagements for the Marketing and Commerce division at Deloitte, including Novartis, Merck, NuSkin, SalesForce, VMware and United Technologies. Partnered with Chief Creative Officer on the expansion of Deloitte Digital’s US Content Offering that includes Content Strategy, Content Marketing, Content Development and Content Factory, while serving as the primary point of contact on all accounts.

Senior Manager - Digital Brand & Strategy

Active Mind Communications

Active Mind Communications is a connected network of digital marketing strategists, content creators and researchers who work with pharmaceutical and biotech organizations to figure out how to find and connect with audiences and develop long-lasting, trust-based relationships using Content Marketing.

Founder/Principal

Geary LSF

Head of the Enterprise division of this performance marketing agency, servicing global clients with a focus on healthcare. Led East Coast operations including Philadelphia, Boston and Chicago offices.

Vice President, Strategy & Client Services

Compass Healthcare Communications

Executive role focused on solving work quality issues, solidifying client relationships and delivering new business.

Senior Director, Client Services & Strategy

EPAM (formerly Empathy Lab)

Led the account management practice as a member of the Executive Leadership Team, reporting to the CEO. Client lead on all healthcare engagements. Provided leadership and strategic guidance on agency/client relationships and oversaw training and development of the account management teams.

AVP, Client Services

imc²

Led the Account Management team and collaborated with the Managing Director to secure business sufficient to increase the Philadelphia office's annual revenue by 4x. Clients included Unisys, Shire, EMD Serono, Wyeth, and Campbell's Soup.

Refinery, Inc.

Staffed and led three cross-discipline teams through the simultaneous planning and development of all digital assets for three  product launches for Merck Vaccines over the course of two years. Led Alcoa and Amgen accounts.

Group Account Director

J. Walter Thompson Worldwide

Cut my teeth at the oldest ad agency in the world by working on such accounts as Pfizer, Unilever, Merrill Lynch, Pepsi, Roche Pharmaceuticals, Cadbury Adams and Diageo Ltd.

Project Manager & Associate Account Director

Chief Strategy Officer / Co-founder at SKIP beyond content
I lead the strategic communications practice at SKIP. I help my clients achieve competitive advantage by improving their customer engagement programs through understanding the cognitive biases, heuristics and decision-making behavior of the customer at each phase of the purchasing journey and crafting  marketing strategies that build trust-based relationships, leading to consideration, brand preference, trial, loyalty and advocacy.   

Expertise: Human Behavior, Effective Communication, Leadership, Marketing Strategy, Customer Experience Design, Copywriting,

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