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I help organizations achieve competitive advantage by developing an understanding of the needs, values, cognitive biases, heuristics and decision-making behavior of the customer at each phase of the purchasing journey and crafting strategies that build trust-based relationships, leading to consideration, brand preference, trial, loyalty and advocacy. Expertise: Human Behavior, Effective Communication, Leadership, Marketing Strategy, Customer Experience Design, Copywriting,
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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