I’ll 𝟮𝗫 your conversions in 60 days or less without increasing ad spend | CRO audits, A/B testing, and landing page optimization | DM “AUDIT” for a video review of your website

Do you suffer from low conversion rates? 
𝗜'𝗹𝗹 𝟮𝗫 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿 𝟲𝟬 𝗱𝗮𝘆𝘀 𝗼𝗿 𝗹𝗲𝘀𝘀! 

Read more ↓ 

Hi 👋, my name is Christopher,

With a data-driven approach, I help you unlock your website’s true revenue potential. Using user data and insights, I’ll implement data-backed A/B tests that will help you increase revenue without having to increase your ad spend. I’ll streamline funnel fixes and help you turn more of your existing clicks into revenue.⁠

→ Fixed pricing, no contracts
→ 14 + years of expertise in digital marketing
→ Trusted by top brands worldwide

Did a little CRO experiment for fun.

Added a Tetris-style game to a landing page to see if it could boost time on page.

Instead of the usual marketing talk, I added a line that says:
"Don't be bored by our marketing BS, just play a game and help us increase our time on page."

I know it's not CRO best practices. But who cares. I'm just having fun with AI to see what it possible. 

Built the layout with MagicPath, then switched to Cursor and Google's Gemini 3 Pro to get the interactions right.

If you want to see it live:
https://lnkd.in/eRbVNMzC

Curious to hear what you think of this approach.

Leave your thoughts below. 

-- 

Stop guessing why your page is not converting. 
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

Christopher Cardoen

I’m here to experiment. Why are you here? Yes, I’m Santa. You got me. 🎅

Why posting about your expertise sucks.
 
And copying others sucks even more.
 
We are all here grinding, trying to find the ideal client on LinkedIn.
 
But let's be honest.
 
How many of you are finding clients here?
 
I know from personal experience that it isn't what the LinkedIn gurus are claiming.
 
Gurus say the same shit over and over again on every post.
 
"I just made 20k yesterday"
 
or
 
"I generated 275 leads last week"
 
or
 
"I gained 175 followers from 1 simple trick"
 
Stop BSing people already. You didn't generate shit.
 
I worked with a lot of B2B brands in the last 15 years.  Do you know how much those B2B brands have to spend to generate "20k" or "275 leads"?
 
Let me tell you... lots of money.  LOTS OF F****** MONEY 😅🤣
 
If it was possible to generate "20k" in revenue or "275 leads" here on LinkedIn just posting about their expertise, believe me, they would!
 
But we have to be realistic.  You can make money on LinkedIn.  I made a lot of money on LinkedIn.
 
But my money came from full-time freelancing gigs, small clients I worked with, and I made a lot of money spread over a lot of years.
 
I never made 20k a day, and I don't believe that if you don't have a good SaaS product or a big audience you can sell your course or community subscription to, 20k a day is feasible.
 
As I said, we have to be realistic here.
 
The thing is, posting about your expertise sucks, because no one is interested in reading about it. You can see this by reading the comments on people's posts. They all say the same shit without adding any depth or value.
 
"Great post", or "this hits the nail on the head", or "this hits hard".
 
Who even talks like that in real life?
 
If you want to be successful in life or on LinkedIn, you have to be genuine. Share real opinions, share the real you.
 
Just regurgitating the same crap everyone is regurgitating isn't going to cut it.
 
Well, I guess I'm done ranting.
 
It's Friday, and the weekend is about to start. So @Netflix, here we come!
 
From now on, no BS anymore. I promise!
 
Only real, uncut opinions. Even if you don't like it.  Who cares anyway? I surely don't 😝.
 
And those that are here for the digital strategy or CRO part of things, I'll keep on sharing data stuff and practical tips. Just more uncut and probably in video format.
 
I wish you all a wonderful weekend.
 
Cheers,  
Christopher
 
--
 
♻️ Repost to your network if you found it useful."

LinkedIn is threatening to block my account.
 
And I couldn't care less! Let me tell you why.
 
LinkedIn logged me out of my account 4 times in the last 2 weeks.
 
I had to accept their terms and conditions every single time and agree that I wouldn't use automation anymore.
 
Yesterday, they even sent me an email telling me that I had to stop automating my actions as they suspect that I'm using automation.
 
The only thing that I have to say about this is... so what?!
 
Let's be honest for a second.
 
How many of you here use AI to help write your posts, use AI to help write your comments, or analyze the post you want to write a comment on?
 
And be honest... Because I know most people here do.  I'm not telling you you are, but you know most people here do.
 
I will be honest with you. I have used automation in the past.  Keyword = 'Past'.
 
I don't anymore.
 
What I do use is AI to help me with the research for my posts, correct my grammar errors, the structure of my posts, my hooks, rehooks, etc.
 
I also use AI to summarize every post I read. Easy to do with browsers like Comet from Perplexity nowadays.
 
What I don't do is post something about a topic I don't know about, or respond to a post I wouldn't want to respond to.
 
My engagement is manual, and real. I only engage with the people I want to engage with and I only comment on posts I want to comment on. Because what's the point if I can't do that? It isn't fun to engage with people you can't have a meaningful conversation with.
 
I'm not here on LinkedIn to sell sh*t. I'm here to connect with people. And if I get to find a client because that person likes my posts or liked how I engaged with them, that's a bonus.
 
But I don't need to engage in the DMs every single day to try and sell sh*t. I can run Google Ads, Facebook Ads and they will work a lot better and cost me a lot fewer headaches.
 
What I do love about LinkedIn is the fact that you can meet extraordinary people here and build real connections online.
 
I hate going to network events! I'm not an in-person social guy. I prefer the comfort of my home. And LinkedIn allows you to connect with people you can have a chat with without having to grab a coffee or listen to their personal problems. So yes, that's why I'm here.
 
To LinkedIn: I don't use automation. If you want to suspend my account, you are welcome to. I'll just create a new one. But just know that it wouldn't be a great move. Because LinkedIn, even if it is a "professional" platform, is a social media platform first. And people should be allowed to engage and network as much as they want. There should be no limit as long as you keep it honest and sophisticated.
 
So to all of you reading this, maybe soon you won't see me in your feed anymore. But do not worry, I'll be back with another account.
 
The only difference is that LinkedIn won't be getting my money anymore.
 
Cheers,  
Christopher
 
--
 
♻️ Repost to your network if you found it useful.

Yesterday I had some free time. 

So I decided to build this AI design that renders my website.

I built this one just for fun and to see how far I can push AI for design.

The concept is a blend between Windows 95 and Apple, with a dock-style influence that gives it that clean OS feel.

Desktop was done mostly with MagicPath.

For mobile I needed a different layout so I switched to Cursor with Opus 4.5 from Anthropic to get it right.

It took a couple of hours, but I love how it turned out and it was a lot of fun.

The live version is here:
https://lnkd.in/enP8HY8y

Curious what you think of the design.

Leave your thoughts below. 

-- 

Stop guessing why your page is not converting. 
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

79% of your visitors are scanning your landing page.

Only 16% are reading word-for-word.

Nielsen Norman Group spent 4 years studying how people consume web content.

The finding changed everything we know about digital copywriting.

People don't read web pages. They scan them.

Picking out individual words and sentences. Deciding in seconds if the page has what they need.

Here's the problem:

Most landing pages are built for the 16%.

Dense paragraphs. No visual breaks. Value props buried in walls of text.

Your best selling points? Invisible to scanners.

The data gets worse:

Users read only 20-28% of the text on a page. 
Even when they spend their entire visit reading.

They leave pages in 10-20 seconds if they can't find clear value immediately.

That's your window. 10-20 seconds to communicate your entire offer to someone who's scanning, not reading.

But here's what works:

Bizztravel Wintersport reformatted their homepage. Decluttered it. Kept only relevant information with clear sections.

→  Result: 21% conversion increase.

BluTV did the same on mobile. Removed distractions. Added an FAQ section. Improved visual hierarchy.

→  Result: 42% mobile conversion lift.

Same offers. Same core copy. Different formatting.

The fix isn't shorter copy:

→ Break paragraphs into 2-4 sentences maximum. 
→ Use subheadings that preview each section. 
→ Add bullet points for features and benefits. 
→ Bold key phrases. 
→ Create white space.

Your scanners need to understand your offer without reading every word.

Because they won't read every word.

Stop writing for the 16% who read everything.
Start formatting for the 79% who scan.

Your conversion rate will thank you.

-- 

Stop guessing why your page is not converting.  
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

You spent 18 months building your product.

You know every feature, use case, and technical detail.

Then you write your landing page assuming visitors understand the problem space as deeply as you do.

They don't.

This is the curse of knowledge.

A cognitive bias where once you know something, you can't imagine what it's like not to know it.

Stanford researcher Elizabeth Newton proved this with a simple experiment.

She asked people to tap out "Happy Birthday" on a table.

The tappers predicted listeners would recognize the song 50% of the time.

Actual success rate? 2.5%.

The tappers heard the melody in their heads. 
The listeners heard random tapping.

This same gap exists between you and your landing page visitors.

→ Your "simple explanation" is packed with assumptions.
→ Your "clear value prop" uses insider terminology.
→ Your "obvious benefits" require context visitors don't have.

Experts anchor on privileged information. You skip steps that seem obvious. You organize information in ways that make sense to insiders, not first-time visitors.

The data proves this costs real money.

Hyundai ran multivariate tests on their landing page.

The combinations that made sense internally performed terribly with real users.

They rewrote everything based on actual user feedback.
Result: 208% increase in click-through rate.

Pluimen.nl discovered two CTA buttons were creating decision friction their team never noticed.

They simplified based on usability insights.
Result: 19% revenue increase.

The solution isn't working harder on your copy.

It's testing with people who don't already understand your product.

Run simple user tests or interviews.

Show your landing page to someone who matches your target audience but has never seen your product.

Ask them to explain what you do and why they'd use it.

Record what they say verbatim.

Then rewrite your copy based on what real users actually say back to you when they describe your product.

The gap between their words and yours is costing you conversions every single day.

-- 

Stop guessing why your page is not converting. 
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

You think people don't read your landing page because they're lazy.

They're not lazy. They're selective.

Nielsen Norman Group's eyetracking research proved this 11 years ago. 
Then they repeated the study with modern content.

Nothing changed.

Users scan in an F-pattern. 

→ Horizontal across the top. 
→ Vertical down the left. 
→ Another short horizontal sweep.

They focus on headings and the first few words of sentences. 
Everything buried in dense paragraphs gets skipped.

This isn't a bug. 
It's how humans process information online.

The 10-second rule backs this up. If visitors can't understand what you do, who you help, and what outcome you create in 10 seconds, the rest of your page doesn't matter.

Users don't scroll to find answers. 
They scan for signals that you have them.

Here's what happens when you design for this reality:

Blueink restructured their homepage around one clear purpose. Clarified the value prop. Pointed CTAs directly to the demo.

→  Signups jumped 34% in one quarter.

Loop rebuilt campaign pages with one job: guide buyers to request a demo. Removed navigation distractions. Made the CTA impossible to miss.

→ Conversions rose 28% almost immediately.

DeLogics went from 2.1% to 7.8% conversion rate through strategic restructuring. 

→ Their closure rate on leads from optimized pages increased 60%.

The pattern is clear.

Pages trying to build trust, educate, and convert simultaneously dilute their effectiveness. 

If your users can't find what they need. They bounce.

Pages with a single purpose, clear hierarchy, and benefits stated upfront convert.

Your strongest arguments need to live where skimmers are guaranteed to pass. 
The hero section. Headings. First few words of each section.

Users who can't understand your value in 10 seconds won't give you 60 seconds to explain it better halfway down the page.

Stop writing for the reader who doesn't exist. 
Start designing for the scanner who does.

-- 

Stop guessing why your page is not converting. 
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

Your landing page has too much going on.

And it's killing your conversions.

VWO tested something simple: removing header navigation.

Conversions doubled. 3% to 6%.

That's a 100% lift from deleting a menu bar.

This isn't a one-off result. 

The pattern shows up everywhere:

Landing pages with a single CTA convert 371% better than pages with multiple CTAs.

On mobile, removing sticky headers reduced bounce rates by 23%.

Nielsen Norman Group found that every additional step in a flow drops completion rates by 20-30%.

The math compounds fast. 
Five steps at 25% drop each? 
You're left with 24% completion instead of 75%.

Most landing pages violate the 1:1 conversion ratio: one page, one goal, one clickable action.

Instead, they're packed with distractions.

Here's what's stealing your conversions:

→ Main navigation menus
→ Multiple competing CTAs
→ Footer links to other pages
→ Social media icons
→ Auto-playing videos
→ Carousels and sliders
→ Popups interrupting the journey
→ Excessive form fields

Each one is an exit ramp. 
Each one undoes the work you did to get visitors there.

The "everything is important" approach to page design kills conversions.

48% of visitors exit without interaction, often because the page is too cluttered to understand what action to take.

So how do you fix it?

Nielsen Norman Group's EAS framework applies here:

→ Eliminate first.
→ Automate where possible.
→ Simplify what remains.

Every element that doesn't support your primary conversion goal costs you conversions.

Audit your landing page. 
Ask one question about every element: "Does this help visitors complete my primary goal?"

If the answer is no, remove it.

Test the impact.
The data shows you'll likely see a lift.

--  

Stop guessing why your page is not converting.   
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

Adding video to your landing page can boost conversions by 86%.

Or tank them completely.

The difference? Three critical factors most founders ignore.

Here's what 87% of marketers who increased sales with video know that you don't:

Video works when understanding is your conversion barrier.

Complex SaaS products with technical features see the biggest lift. Demo videos that show the product in action convert better than three paragraphs of explanation.

Interactive lead-gen forms embedded in videos convert at 25%. That's 1 in 4 viewers filling out your form, substantially higher than traditional web forms.

Video ads see 48% higher conversion rates than static content in paid campaigns.

But here's where it falls apart.

Unoptimized video destroys page speed and kills conversions faster than it can help. If your video adds more than 0.3 seconds to load time, you're losing visitors before they watch a single frame.

The conditions for video success:

→ Keep it under 2 minutes. 
This is the proven sweet spot for maximum engagement and conversion.

→ Use lazy loading and compression. 
Host on YouTube or any other platform, never upload directly to your site.

→ Place strategically. 
Above the fold for explainers, near CTAs for demos and testimonials.

→ Test on mobile first. 
Slow connections will abandon heavy video pages.

When video hurts more than it helps:

→ Simple offers that don't need explanation. 
If visitors understand your value in 5 seconds, video adds friction.

→ Auto-play with sound. 
This annoys more than it converts.

→ Purely decorative background videos. 
They add load time without adding clarity.

The takeaway for SaaS founders:

If you have long text explanations but no visual demonstration, you need video. 
If your page loads slowly, you need optimization first.

82% of marketers report video increases time on page. 
But only when it's fast, focused, and solves a clarity problem.

Does your landing page need a 90-second demo or three more paragraphs? 
The data says demo wins, but only if it loads in under a second.

-- 

Stop guessing why your page is not converting.  
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

Your headline promises one thing.

Your CTA asks for another.

And you wonder why conversions tank.

Message consistency is the most overlooked CRO fix that costs you money twice.

First in wasted ad spend, then in lost conversions.

Here's what the data shows:

When Going tested "Sign up for free" against "Trial for free," they saw a 104% month-over-month conversion increase.

One word change. Double the conversions.

Google's data reveals that improving ad-to-landing page congruence raises your Quality Score, delivering a 30% CPC discount at a score of 10 versus 7.

Unbounce found personalized CTAs convert 202% better than generic ones.

Nielsen Norman Group measured a 124% combined usability gain from concise, scannable, objective messaging.

The pattern is clear: alignment drives performance.

Here's what inconsistency looks like:

Headline: "Boost Your Marketing ROI"
Subheadline: "Join 10,000+ marketers learning advanced analytics"
CTA: "Start Your Free Trial"

Users think: Am I getting ROI tips, joining a course, or trying software?

That cognitive friction kills conversions.

Here's consistency:

Headline: "Boost Your Marketing ROI"
Subheadline: "Our analytics platform shows you exactly which campaigns drive revenue"
CTA: "See Your ROI Dashboard"

Same outcome, three levels of detail.

No surprises. No friction.

When your messaging elements don't align, you create expectation violations at the exact moment users decide whether to convert.

Inconsistency signals confusion or deception.

Both destroy trust.

The fix is simple:

Audit your three core elements.

Does your subheadline explain how your headline promise works?

Does your CTA ask users to take action on that same promise?

If not, small wording changes bring them into harmony.

And the data shows those small changes can double your conversions while cutting your ad costs by 30%.

Stop testing button colors.

Start aligning your message.

-- 

Stop guessing why your page is not converting. 
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

"Mobile responsive" 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘮𝘦𝘢𝘯 "mobile optimized."

And the difference costs you up to 35% of your conversions.

Desktop converts at 3.5-3.85%. 
Mobile sits at 2.1-2.85%.

Yet 82.9% of your traffic is mobile.

Most sites are optimized for the minority of their visitors.

Here's what actually separates responsive from optimized:

Responsive: Your desktop layout squishes to fit a phone screen.
Optimized: You redesigned for thumbs, context, and a 6-inch display.

Responsive: 32px tap targets that work on desktop.
Optimized: 44x44px minimum with 8-12px spacing between elements.

Responsive: Same 12-field form, now stacked vertically.
Optimized: Reduced to essential fields, HTML5 autocomplete cuts completion time by 45%.

Responsive: Popup works on mobile with a close button.
Optimized: No popup, it covers 40% of screen real estate.

One case study made these exact changes.

→ Increased CTA size to 44x44px. 
→ Single-column layouts. 
→ Removed sticky headers eating 20% of the screen. 
→ Positioned CTAs in the thumb zone.

Mobile conversion jumped from 2.4% to 3.9%. 
That's 62% more conversions from the same traffic.

Your mobile users aren't less qualified. 
Your experience is less optimized.

-- 

Stop guessing why your page is not converting.  
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

Your landing page is enraging people.

And you can see exactly where.

Rage clicks happen when users click the same spot 3+ times within 2 seconds.

They're not being impatient.

Something's broken.

The conversion impact is brutal:

Users who rage-click convert at 0.9%.
Users with smooth experiences convert at 4.1%.

That's a 75% drop in conversions.

The usual culprits:

→ Broken buttons that don't submit
→ Slow loading that feels unresponsive
→ Hidden overlays blocking the real target
→ Non-clickable elements that look clickable

Tools like Hotjar and Contentsquare detect these automatically.

No manual tagging needed.

They show you session replays of frustrated users and compute frustration scores to prioritize which problems to fix first.

The fix process:

→ Identify which elements trigger rage clicks
→ Break down by device (mobile vs desktop)
→ A/B test solutions before full rollout
→ Monitor frequency and conversion lift

Most teams obsess over adding features.

The better move is fixing what's already breaking.

Review rage click reports monthly.

Fix the top 3 frustration points.

Then add your new feature.

Your conversion rate will thank you.

-- 

Stop guessing why your page is not converting. 
DM "𝗔𝗨𝗗𝗜𝗧" and I’ll send you a Loom with 5 CRO ideas to test on your page.

You already have social proof.

You're just using it wrong.

Most websites dump testimonials at the bottom of the page and call it a day.

But research shows this approach barely moves the needle on conversions.

Here's what actually works:

Specificity beats praise

"Great product!" does nothing for conversions.

"Increased our revenue by 34% in 2 months" does.

CXL found that testimonials with specific metrics lifted conversions by 20-62%. One test saw a 62% jump just by adding numbers.

Generic praise = wasted space.

Placement matters more than you think

Testimonials at the bottom? That's where conversion goes to die.

Baymard Institute found that reviews placed early in the purchase journey increased conversions by 38.5%.

Put social proof where people make decisions:

→ Near your CTA
→ On pricing pages
→ Right before checkout

More reviews = more conversions

Products with 50+ reviews convert 4.6% better than those with fewer.

And having reviews vs. no reviews? That can boost conversions by over 250%.

More social proof = less friction.

Format matters

Video testimonials can increase conversions by up to 80%.

Real photos and full names build trust.

Stock photos and "John D." kill it.

Match your audience

B2B buyers respond to logos and case studies.

B2C buyers want customer reviews and star ratings.

Using the wrong type? You're wasting valuable real estate.

The fix isn't adding more testimonials.

It's using better ones, placed where people actually make decisions.

Make them specific. Make them recent. Make them relevant to the page.

That's what moves the needle.

-- 

Do you need help increasing conversion on your landing page or website. 
DM me "𝘼𝙐𝘿𝙄𝙏" and get a free audit.

I’ll 𝟮𝗫 your conversions in under 90 days | For businesses that want to increase conversions without increasing ad cost.

You're paying for clicks that never convert.

Not because your offer is weak.
Not because your copy is off.

Because your page is too slow.

Here's what the data shows:

A 1-second delay drops conversions by 7%.

Walmart tested this. Every 1-second improvement lifted conversions by 2%.

Amazon found that 100ms of delay cost them 1% in sales.

That's not a rounding error when you're spending thousands on ads.

The mobile problem is worse.

53% of mobile users abandon sites that take longer than 3 seconds.

Average mobile conversion rate: 1.53%
Average desktop conversion rate: 4.14%

You're losing half your mobile traffic before they see your headline.

The thresholds that matter:

Under 2 seconds: You're in the safe zone.
2-3 seconds: Bounce rate jumps 32%.
Over 3 seconds: 40% of users are gone.
Over 4 seconds: Conversions drop 4.42% per additional second.

Google's benchmark is 2.5 seconds for LCP (when your main content loads).

Sites that miss this see 24% higher bounce rates and rank 7 positions lower in search.

One product page improved LCP from 3.4s to 2.5s.
Result: 4.1% more add-to-cart actions.

Pinterest cut load times by 40%.
Result: 15% more search traffic.

Companies hitting 1-second load times see 3x higher conversions.

This isn't about being perfect.

It's about not wasting money.

Every slow page is a leak in your funnel.

You paid for intent. Speed decides if you keep it.

If you're running paid traffic, audit your top landing pages.
Check mobile first. That's where the biggest gap lives.

Fix speed before you redesign anything.

A fast, ugly page converts better than a slow, beautiful one.

-- 

Do you need help increasing conversion on your landing page or website. 
DM me "𝘼𝙐𝘿𝙄𝙏" and get a free audit.

People don't read in order.

Your design decides their route.

Nielsen Norman Group tracked thousands of eye movements across web pages.

The findings?

Users scan in predictable patterns:

→ F-pattern on text-heavy pages
→ Z-pattern on simple layouts
→ Only 20% of text actually gets read

They're hunting for keywords and headings.
Not reading every word you wrote.

Research shows what converts:

Size guides attention.
Contrast creates focus.
Spacing builds clarity.
Position determines priority.

Baymard Institute's usability studies found that value propositions buried below the fold see 34% lower engagement than those placed prominently at the top.

CTAs that blend into the background convert at significantly lower rates than high-contrast, visually distinct buttons.

CXL tested this on forms.

Moving the CTA above the fold with stronger contrast?
21% uplift in submissions.

One change. Massive impact.

Mobile makes this even more critical.

Nielsen Norman Group's mobile research shows users scroll vertically in a linear path.
Single column layout.
Limited attention span.

If your key message isn't at the top, engagement drops by 57%.

The best converting pages share one thing:

They make the most important element visually dominant.
Then support it with clear subtext and a visible action.

Stop assuming users will find your message.

Design the route for them.

-- 

Do you need help increasing conversion on your landing page or website. 
DM me "𝘼𝙐𝘿𝙄𝙏" and get a free audit.

Most paid ad campaigns fail before the sale even begins.

The problem happens in the 3 seconds after someone clicks.

They see an ad promising "Zoom Alternatives for Remote Teams."

They land on a generic homepage talking about "Enterprise Communication Solutions."

73% bounce immediately.

The issue isn't targeting, ad creative, or the offer itself.

It's message match.

When ads say one thing and landing pages say another, clicks go nowhere.

Google calls this "ad scent." When it's weak, three things happen:

→ Bounce rates spike because users feel misled
→ Quality Scores drop, raising cost per click
→ Conversions tank because trust evaporates in seconds

The data proves this matters.

Seltzer Goods aligned their ad copy with landing page headlines. Result: 319% more clicks, 4.5X ROAS, and cost per acquisition dropped below $10.

Sand Cloud tightened their message match. Result: 30% more customer reach and 24% lower cost per purchase.

Learning A-Z redesigned landing pages to mirror ad messaging. Result: 125% more conversions.

The fix is simpler than most think.

Stop sending traffic to homepages.

Build dedicated landing pages where:

→ The headline mirrors the ad headline word-for-word
→ The main keyword appears in the hero section
→ The CTA echoes the promise from the ad
→ There's one focused offer, not five competing messages

Companies that implement this approach see consistent results.

Bounce rates drop to 30-40%.
Conversions increase 80-100%.
Cost per lead falls by half.

Ads get people to click.
Landing pages get them to convert.

When those two don't match, you're just renting attention you'll never convert.

Do you need help increasing conversion on your landing page or website. 
DM me "𝘼𝙐𝘿𝙄𝙏" and get a free audit.

I've seen too many businesses burn ad budget on this mistake.

They send paid traffic to pages with full site navigation.

Header with 20 links. Sidebar. Footer with 50 more.

Every link is a paid exit.

Here's what the data actually shows:

Removing navigation from landing pages can increase conversions by up to 100%.

That's not theory. That's measured results.

CXL tested this with a client:
→ First simplification (including nav removal): 21.5% lift
→ Further refinement: 44.7% increase in opt-ins

Advanced Dentistry ran their Invisalign campaign to a focused landing page without navigation.

Result: $503.53 saved per lead. Same traffic. Same offer.

The difference? One clear path instead of dozens.

Nielsen Norman Group research backs this up:
→ Hidden navigation is 20% less discoverable
→ Only 1% of users interact with carousels
→ Visual clutter increases cognitive load
→ Competing elements slow task completion

Here's the distinction that matters:

Website page = exploration
→ Multiple user journeys
→ Full navigation appropriate
→ Serves various intents

Campaign landing page = conversion
→ Single purpose
→ Visitor has known intent
→ Every element serves the goal

When you add navigation to a landing page, you're paying to give people reasons to leave before converting.

Each link requires mental processing.
Each option slows decision-making.
Each exit point reduces conversion likelihood.

When to keep some navigation:
→ Legal requirements (privacy, terms)
→ Support for high-consideration purchases
→ Trust elements for complex B2B offers

But that's minimal. Strategic.

Not your full site header.

The pattern that works:
→ Remove top navigation entirely
→ Single value proposition above fold
→ One primary CTA repeated strategically
→ Minimal footer (legal only)
→ No external links in body copy
→ No sidebar competing for attention

Brands that test frequently see 20-30% higher conversion rates.

Your website serves browsers.
Your landing page serves converters.

If you're sending paid traffic to pages with full site navigation, you're funding your own distraction.

The research is clear. The data is consistent.

Remove the exits. Keep the focus. Watch conversions climb.

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Your hero section has 3 seconds to answer 1 question.

"What do you do, and is it for me?"

If a cold visitor can't answer that after reading your headline, you've already lost them.

I see this constantly. Founders with taglines like "Empowering tomorrow's innovators" or "Where vision meets execution."

Sounds impressive in the boardroom.

Means nothing to someone who just landed on your site.

The data backs this up hard.

Clear headlines outperform creative ones 88% of the time in reducing bounce rates.

HubSpot and CXL have run hundreds of A/B tests on hero copy. The pattern is consistent: clarity wins.

Here's why this happens.

It's called cognitive fluency. When your brain processes information easily, it interprets that ease as a signal of truth and credibility.

Clear copy feels trustworthy. Clever copy feels like work.

And people don't convert when they're confused.

Let me show you what I mean.

Confusing: "Revolutionizing the future of workplace collaboration"
Clear: "Project management software for remote teams"

Confusing: "Empowering growth through innovative solutions"
Clear: "CRM that helps sales teams close 40% more deals"

Confusing: "Where creativity meets possibility"
Clear: "Design tools for non-designers"

The clear versions aren't sexy. They're not going to win awards.

But they'll convert visitors into customers.

Because they answer the only question that matters in those first three seconds: "Is this for me?"

Your hero section isn't a brand manifesto. It's a filter.

It should help the right people self-identify immediately and help the wrong people leave quickly.

Both outcomes are good for your conversion rate.

Here's the CRO takeaway.

Rewrite your hero so a cold visitor can explain what you do and for whom in one sentence after three seconds of reading.

If they can't, your copy is too clever.

Test it. Show your homepage to someone who's never seen it. Give them three seconds. Then ask them to explain what you do.

If they struggle, you know what to fix.

Stop trying to sound impressive.

Start trying to be understood.

Your conversion rate will thank you.

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Your landing page isn't broken.

It's just exhausting your visitors.

Nielsen Norman Group found users abandon pages within 10-20 seconds unless the value is immediately clear.

Not because your offer is weak.

Because their brains are overloaded.

Cognitive load is the mental effort required to process information on your page.

Two types matter for landing pages:

Intrinsic load: the inherent complexity of your offer.

Extraneous load: unnecessary mental effort from dense copy, visual clutter, confusing navigation.

You can't change intrinsic load much.

But extraneous load kills conversions.

The data proves it:

Marketo cut form fields from 9 to 5.
Result: 10% conversion increase.

ImageWorks reduced fields from 11 to 4.
Result: 120% conversion boost.

HubSpot moved their CTA above the fold and simplified button copy.
Result: 21% more form submissions.

Galaxy redesigned for cleaner layouts and faster load times.
Result: 38% increase in onboarding completion, 52% mobile conversion lift.

Single-CTA pages outperform multi-CTA pages by 40-60%.

Every second of load time over 2 seconds costs you 4.42% of conversions.

Typical cognitive load killers:

→ Dense text blocks without breaks.
→ Multiple competing CTAs.
→ Too many form fields.
→ Slow page speed.
→ Mismatched messaging between ad and landing page.
→ Visual noise and cramped layouts.

How to simplify:

→ Use white space and clear visual hierarchy.
→ Chunk content with bullets and headings.
→ Show only necessary info at each step.
→ Match your ad promise to your headline exactly.
→ Remove every element that doesn't support the main decision.

More information helps when it directly supports conversion: case studies near pricing, live demos, specific value props.

It hurts when it creates choice paralysis or distracts from your primary CTA.

Audit your page today.

If an element doesn't help users understand your offer or take action, cut it.

Your conversions will thank you.

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Most founders rewrite landing page copy when conversions drop.

But the data shows something different.

If users never scroll far enough to see your best arguments, you have a structural problem, not a messaging problem.

Here's what scroll depth research reveals about conversion leaks.

Typical scroll patterns show consistent drop-off points:

→ 0-25% scroll depth: Highest attention, users decide to stay or leave within 10-15 seconds
→ 25-50%: Moderate engagement, noticeable drop-off begins
→ 50-75%: Significant decline, many users never reach this point
→ 75-100%: Only highly engaged visitors make it here

The conversion impact is measurable.

Visitors who scroll beyond 75% of a page are 27% more likely to convert than those who don't.

But most users stop scrolling much earlier.

Common structural mistakes that create conversion leaks:

Testimonials placed at 60-70% scroll depth are missed by the majority who drop off earlier.

Pricing hidden below the fold forces users to hunt or assume it's too expensive.

Single CTA at 80% scroll depth when most users abandon at 40%.

Key benefits positioned at 50-60% means half your visitors never see them.

The fix isn't better copy. It's better placement.

Companies that reordered content based on scroll map data saw real results:

→ 17% increase in image interaction rates
→ 13% increase in user engagement time
→ 14% decrease in mobile session abandonment
→ Conversion lifts ranging from 18% to over 500% by moving CTAs to match actual scroll behavior

How to use scroll maps to find your leaks:

Install scroll tracking and collect 500-1,000 pageviews for reliable patterns.

Identify your median scroll depth where 50% of users stop scrolling.

Audit what's above vs below that line.

Move your strongest proof, clearest benefits, and primary CTA above the drop-off point.

Repeat CTAs at natural breakpoints so users always have a conversion path.

One exception matters.

Low scroll depth isn't always bad. If users convert immediately after seeing your value proposition and CTA above the fold, shallow engagement is a success signal.

The distinction: Low scroll depth with high bounce rate means structural problem. Low scroll depth with high conversion rate means efficient page.

Check your scroll maps before rewriting anything.

Find where most users stop. Move your best content above that point.

You'll often see 15-30% conversion lifts without changing a word.

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