Chris Cook's Linkedin Analytics

Chris is a visionary leader in the world of brands, marketing and emerging tech with a track record of success in hyper-growth companies. Chris brings creativity, a passion for innovation and an entrepreneurial approach to every challenge. Chris has led award-winning work for some of the world's most innovative brands. He specialises in developing strategies for brands that want to expand their audiences and convert them into deeply engaged communities. Commercially-minded and partnership-focused, Chris has deep experience within sports, culture, brands and emerging technology (metaverse, web3, digital transformation, etc). Roles have included: founder (multiple), managing director, head of partnerships, head of communications, global business director, board advisor. ------ That's the summary, if you want more detail feel free to read on. As head of partnerships at pioneering digital fashion platform Fancurve, Chris led strategic relationships with the world’s leading football clubs, athletes and leagues. His deep sports experience was built during his time as a founding director of Future Sports Marketing, a specialist agency focused on matchmaking partnerships between emerging technology brands and leading sports rights holders. Prior to this Chris delivered digital transformation projects for some of the world’s biggest brands at WPP Group digital agency Mirum (delivering 15x during his time in the agency). Chris also enjoyed a spell as head of partnerships for the EMEA region at WeWork during the co-working giant’s hyper-growth years. Chris's previous experience included several years working in emerging markets, first as head of communications at innovative Russian telco Yota, and then as founder and CEO of ‘creative incubator’ consultancy Winter. Winter grew rapidly, with offices in London and Moscow, and delivered award-winning projects from St Petersburg to Macau. Prior to joining Yota Chris established himself as an expert in brand communications, working for some of London’s most highly decorated PR agencies; Edelman, The Red Consultancy and Lexis.