Chris Dunn

FoundIt!

Click, Click…Boom! That’s what a FoundIt! Moment feels like. Think about the last time you found exactly what you were looking for on a website. The journey was fast, easy and simple. All the options were spot on. You were spoilt for choice, not overwhelmed by it…and then Boom! There it was! The thing you were after. Unfortunately, plenty of shopping journeys just aren’t so simple. Customers are overwhelmed with choice and have to click, sort, search, filter and paginate their way through endless reams of products. FoundIt!’s machine learned navigation placement is here to make those shopping journeys easier.

Chief Operating Officer

Hydra - The One Platform

OneHydra is a enterprise level SEO platform. It provides actionable insights and SEO recommendations and automated many of the SEO processes that are time and labour intensive. These included keyword discovery, site audits, competitor analysis, page creation, de-duplication and cross-linking and complex data handling and reporting.

Initiated and led the breakaway of Greenlight’s R&D division to set up a new limited company in July 2015 and became a board director. Driving the new companys growth and product strategy

Operations Director

Greenlight Digital

Greenlight is full service digital growth and transformation agency, offering multi award winning services across SEO, Paid Search, Display, Data and Analytics, Creative, Systems Integration, Affiliates, CRO, and more. Greenlight reputation being known to be strong in technical SEO and with propitiatory tooling to gain the edge for their clients.

I was the 2nd employee hired after the founders and was the first SEO recruited. I personally hired over 50 employees throughout my tenure and gained the reputation of securing the very best talent. I was instrumental in Greenlight’s growth from £200k to £17m in revenue, from 5 people to over 120 (5 to 50 in 3 years) and was ranked in both the Sunday Times Tech Track 100 and Deloitte Technology Fast 50 (2008,09 and 10)

Technical Director

Top-pile.com / NetVillage

Project Manager

COO & Co-Founder @ FoundIt! | Driving sales & revenue for retailers through innovative marketing technology.

Experienced Chief Operating Officer with a demonstrated history of working in the marketing and advertising industry. Strong business development professional skilled in Digital Strategy, Search Engine Optimization (SEO), E-commerce, Search Advertising, and Pay Per Click (PPC).
Specialities: #ecommerce #customer #journey #retail #UX #CX

It’s been ages since I last shared some market musings, but the latest Kingfisher plc results today: “Strong Ecommerce-Led Performance” 

.....and these words really struck a chord with me. 

Firstly, the stock achieved its biggest one-day surge since 1986 at 19% up at one point.   

(10 year old me only cared about ⚽Gary Lineker & 🎤Madonna in 1986)

Which of course is very telling in this current retail climate, the market likes this a lot 📈

If you saw the results, you’ll know they had fantastic set of numbers.

Specifically, e-commerce sales surged 11.1% to £1.4bn, representing very strong momentum in digital, with several standout performances attributed to our client partner B&Q: 

🪚 B&Q marketplace now accounts for 38% of online sales, with 50% of marketplace customers being new

🔨 B&Q trialling UK-first marketplace click & collect, rolling out to 300 stores by October

⛏️ B&Q onboarded 33 additional trade partners (total now 77) 

🏗️ Tradepoint app driving 24.4% increase in click & collect trade sales

👷 Finally Retail Media growth contributing to improved gross margins alongside marketplace expansion

But one figure really stood out for me in this report > gross margin increased 100bp (to 37.7%)

 📈 1% doesn’t sound a lot, right?

But on total sales of £6.81bn, 1% is a significant chunk of change
 (which has enabled accelerating their £300m share buyback to complete by March 2026)

This is far higher than many of its rivals.

How are they achieving this?

If you examine their commentary, their explanation points to e-commerce marketplaces, retail media, and AI-driven promotional optimisation.

But IMHO, this only touches the surface.

What we've observed is that they're implementing a fresh strategy.

One that's quite distinct from traditional retailing methods.

It isn't solely about pouring resources into their digital platforms, though they're excelling at that.

It's focused on moving away from the outdated approach of squeezing the funnel and acquiring customers at all costs.

To a new model centred on the customer offer, paired with a deep grasp of customer intent.

And leveraging this insight to create curated experiences that assist customers in discovering, finding, and buying what they want.

It's a shift from forcing customers to sift through endless lists.

To delivering exactly what they're after.

In the language they use. 

And offering similar options.

The result is less aggressive selling, and more genuine support in helping customers find what they want.

Which leads to reduced price sensitivity, fewer discounts and of course higher margins!

But not forgetting and just as important an enhanced customer view on value and quality.

There's much we can all take away from this.
Onwards!

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