Clarify

Marketing Lead

Reforge

Responsible for Product Marketing initiatives related to our premium Membership product. Some highlights of my work: 
• Architected GTM Strategy for Membership Features: Developed feature launch tiering system, positioning and messaging, and GTM enablement for multiple features and products.
•Responsible for Sales Enablement - created sales decks, use case maps, sequence copy, ran positioning tests, and helped win renewals with roadmap previews. 
• Led solutions + lifecycle marketing for early B2B business, achieving 100% of our lead and revenue targets.
• Executed large-scale campaigns including RefAI (9,500 virtual registrants), Inside Reforge, PM Skills Grader, in-person member meetups, and new pricing/packaging.

Previously responsible for full lifecycle marketing initiatives for Reforge for Teams: Acquisition, Activation, Expansion, Retention, Sales to Marketing Handoff, Reporting, System Automation, and more.

Sr. Product Marketing Manager

Content Optimization Lead

Formlabs

N.A. Growth Program Manager

N.A. Demand Generation Manager

HubSpot

Responsible for creating remarkable quarterly demand-gen campaigns. 

Led 3 custom campaigns and helped: research, develop the creative brief, create a content strategy, work with developers and designers through creation, work with channel owners to build a promotional strategy, and then measure the results and optimize for 90-days. We would also work with regional marketers to localize this campaign globally. 

- Q1: Not Another State of Marketing - full industry report for marketing professionals and 9 supporting articles/interviews, and a direct mail version of the report. Main LP: hubspot.com/state-of-marketing
- Q3: Sell From Anywhere - a filterable collection of content for sales reps and managers to help with the transition to remote selling. This was paired with a 4 episode YouTube series. Main LP: hubspot.com/sell-from-anywhere
- Q4: Sell Smarter, Grow Better - an industry report paired with a full editorial series (5 interviews that we turned into a YouTube Series, 5 blog posts, and 5 podcast episodes. Main LP: hubspot.com/sales-enablement-report

Marketing Manager, Global Demand Gen Campaigns

I help onboard new HubSpot Agency Partners into the Agency Partner Program and act as their Customer Success Manager throughout their lifetime with HubSpot. My responsibilities include account management, strategic consulting, process creation, and product training.

Customer Success Manager - Partner Program (Internal: Channel Consultant)

Hüify - Inbound Marketing and Sales Agency | HubSpot Partner

As a project manager for Hüify, the number 2 highest reviewed HubSpot partner agency, I was responsible for managing $30k MRR worth of B2B SaaS client relationships and leading a team of 2 Inbound Consultants in those projects.

A few of those projects included:
- Led 3 website redesigns: enowsoftware.com , linksinsurance.com , eonsolutions.io
- Pillar page: (ranked on 1st page of google for targeted topic in one weekend) 
link: https://www.eonsolutions.io/implementing-operational-excellence 
- Facilitated hiring process: brought on 1 new intern and 1 full time employee.

Project Manager

As an Inbound Marketing Consultant with Hüify, I played the following roles with $3-10 million dollar B2B SaaS Companies:
- Account manager: I worked on 5+ projects simultaneously ranging from website redesigns to email workflows to facebook ads, and was responsible for translating the progress of those projects directly to the client via Slack or Zoom calls.
- HubSpot Expert: I have received over 5 certifications in the HubSpot academy and know how to strategize and execute marketing automation campaigns through HubSpot at an advanced level.
- Story-teller: Data is useless without the story. I can interpret marketing data at an advanced level, but more importantly, can make informed decisions with that data and translate those decisions to the client. 
- Teammate: Communication was the lifeblood of our agency, and I communicated at a fast-paced and effective level, helping our agency grow to it’s most profitable (and first $1 million) year in its history.

Inbound Consultant

ORS Partners

As a full-time Search Analyst for ORS Partners, an Outsourced Recruiting Solutions firm, I sourced candidates for Recruitment Consultants' pipelines, phone-screened entry-level candidates, and conducted industry research to stay on top of any potential sales opportunities for ORS or opportunities for large pools of potential candidates (lay-offs, etc.)

Search Analyst

Stratus Interactive

A summer internship for Stratus Interactive, a full-service marketing firm that fully embraces the digital world, understanding its value and implications for organizations of all sizes. 

In this internship, I gained a beginner-level understanding of HubSpot as well as a better understanding of the inner workings of a HubSpot partner agency.

Digital Marketing Intern

A summer marketing internship for ORS Partners, who provides Outsourced Recruiting Solutions (ORS) to emerging growth, middle market, and Fortune 1000 companies.

Marketing Intern

Marketing @ Clarify

I am currently a Marketing Lead at Clarify, where we are building a modern CRM that will make you cry tears of joy rather than tears of agony. I also recently completed a Master's Degree at Emerson College, where I concentrated on Strategic Planning and Marketing Communications and graduated with a 4.0.

I’m usually a fan of “strong opinions, loosely held.”

But here are some strong opinions I strongly hold in marketing:
- The most provocative and interesting copy dies by committee. Try to control rounds of revision and people in the room. Trust the writers you bring in to do what they do best. 
- To that point, talented human copywriters still beat AI. For creativity, quality, and soul, humans win and will for the foreseeable future.
- Gated ebooks and whitepapers are lame. When was the last time you, as an actual human, put your real email in to download one… and then actually bought the product? Make good content, keep it ungated (unless it’s naturally gated like an event or a newsletter).
- Stop calling them webinars. Talk. Event. Session. Fireside. Anything but “webinar.” Webinars are just the digital ebook.
- The best marketing in the world can’t save a bad product.
- There’s good marketing and bad marketing. You know it when you see it-and when you make it. Aim for good. 
- Your sales and product teams are your best friends. Build those relationships first.

Chris Eberhardt

Wild how I could generate an AI clone of myself in 30 seconds but still can’t figure out how to save a single image from Google Docs.

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