Chris Wood's Linkedin Analytics

I'm an experienced B2B demand generation leader with a passion for driving revenue growth through innovative marketing strategies. I have a proven track record of managing the transition from low quality lead generation to true demand creation, having led 12+ SaaS companies on this journey so far. I truly believe that marketing should be judged on delivering revenue and qualified pipeline, rather than delivering buckets of leads that don't turn into won business. Some highlights of campaigns I've implemented: Decreased cost-per-opportunity by over 50% over 6 months Increased marketing-sourced pipeline by 37% Drove a 25% reduction in average sales cycle length coupled with an 18% increase in ACV In my current role at Refine Labs, I lead demand gen strategy for multiple clients, allowing me to experiment and learn at scale. I've executed dozens of successful campaigns across multiple ad platforms to drive marketing-sourced revenue, working with wildly different products, audiences, and budgets. Outside of work, I'm a British dad enjoying life in beautiful Chicago with my wife, daughter, and dog.