Ideas-Led Growth

✔ Set the strategic direction of a firm that has been in business since 2007
 ✔ Lead business development and marketing
 ✔ Manage and maintain relationships with clients, prospects, and partners
 ✔ Manage project staff and sub-contractors
 ✔ Responsible for firm P & L and all project budgets

Syncresis® makes complex concepts simple. We help companies and individuals position themselves via thought leadership and content strategy, with an exclusive focus on financial innovators from major global banks and investment managers to fintechs to crypto and DeFi. We plan and execute thought leadership strategies that help clients demonstrate a powerful mix of competence, expertise, and uniqueness.

Founder and Managing Partner

Kindness Communication

Kindness Communication℠ is a personal mission and advocacy project focused on the quality of interaction among colleagues, customers, and stakeholders. 

●When we did a survey on workplace kindness in 2017, we found an average rating of 6.6 on a scale of 10, based on a questionnaire using key dimensions of interpersonal and organizational kindness behaviors.● 

I view this project as a chance to explore and advocate workplace values I have held and lived for many years, dedicated to the idea that kindness is the surest path to achieve better results and greater focus in companies and organizations.

Founder

BNY Mellon

● Developed, planned, and executed the external communications strategy for three major areas of the business: Corporate Trust, Treasury Services, and Client Service Delivery (i.e., Operations)
● Drove between 500% to 2000% increases in share of voice via strategic plan execution
● Extracted compelling messages and stories from complex concepts and intellectual property in financial topics including asset securitization, trustee and agent services, payment processing, cash and treasury management, trade document management, risk and resiliency, and automation, robotics, and AI
● Provided support to executives in developing overall communication skills and preparing for specific interactions with external audiences
● Provided planning and manage the delivery team for an ongoing Media Intelligence program focused on daily newsletters and regular analytic reporting on share of voice and reputation
● Created strategic and operational plans for the transformation of a bank-wide Client Communications function
● Defined Standard Operating Procedures across External Communications across the bank’s Investment Services lines of business and functions
● Created original content for print and online publication as either ghostwriter or original author in formats ranging from whitepapers to blogs and articles to social content
● Secured opportunities, develop, and communicate strategic messages for interviews, meetings, speeches, and conference presentations
● Carried out research and analysis of coverage and trends related to industry influencers, competitors, and trends

Principal, Communications

Atwood Partners

● Created and executed messaging strategies, communication plans, and media campaigns for a top-tier global consulting firm client
● Developed integrated public relations campaigns including global top-tier business media, trade publications, and “new” media including blogs and social networking sites 
● Drove as high as 5000% increases in share of voice in select areas
● Developed PR assessment processes and manage development of tools for media results analysis

Director

Logical Design Solutions

● Directed multi-year client relationships with Fortune 500 customers, primarily in the Consumer Packaged Goods Industry (accountable for creating annual e-Business program plans and budgets, directing multiple project teams, and managing overall client satisfaction)
● Increased account revenues on average 120% year over year
● Managed staff performance and defined firm-wide best practices in the areas of user experience, user-centered design, communications, and Internet content strategy
● Rapidly promoted from consultant to manager to director-level roles

Principal Consultant / Director of User Experience

Advantage kbs

(knowledge engineering, user experience, and change management)

Senior Consultant

Seton Hall University

(program management across four major grant-funded projects using information technology to enhance teaching and learning)

Project Manager, Academic Technologies

Center for Electronic Texts in the Humanities

(developed and managed online and offline marketing collateral for a federally-funded think tank dedicated to applying computing technologies to literary texts, based at Princeton University)

Text Encoding Specialist / Marketing Manager

As the Founder and Managing Partner of Ideas-Led Growth, I have spent over 16 years transforming financial service innovators into industry thought leaders. My mission is to empower innovators to grow while positively impacting their industries. My expertise spans strategic communication, content marketing, and public relations, enabling top global banks and fintech disruptors to excel in institutional finance.

I have a Ph.D. in French Literature from The Johns Hopkins University and a BA summa cum laude from Amherst College, and I leverage my academic background and passion for ideas to extract compelling messages and stories from diverse and challenging topics.

Let’s connect to discuss how we can collaborate to achieve your strategic goals.

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