Virgin Pure

In my role as Customer Acquisition Manager, I drive revenue for the business through various performance marketing channels, including paid search, email, and organic search. By implementing industry best practices, I ensure that website CRO remains above industry norms, allowing the business to grow while maintaining low CPAs.

Customer Acquisition Manager

Paal15

As the Head of Marketing at Paal15, I lead the creation and execution of strong and commercially effective marketing campaigns for the company. With over 10 years of experience in the marketing field, I have developed deep expertise in digital and email marketing, as well as marketing communications, CRM, SEO, and PPC.

My mission is to leverage my skills and knowledge to help Paal15 achieve its growth and revenue goals, by delivering high-quality marketing solutions that are tailored to its needs and objectives. I also enjoy collaborating with a talented and diverse team of marketing professionals, who share my passion for innovation and excellence.

Head of Marketing

In my role as Customer Acquisition Manager, I drove revenue for the business through various performance marketing channels, including paid search, email, and organic search. By implementing industry best practices, I ensured that website CRO remained above industry norms, allowing the growth to scale in alignment with business objectives while maintaining low CPAs.

CUBE

My role, as part of the CUBE marketing team, was to build, budget, and execute the company's global digital marketing strategy.

I took direct ownership of the full Marketing Technology Stack; managing and building out CUBE's Digital Marketing capabilities to drive business success. These systems include the Marketing Automation platform, Dynamics 365 CRM, WordPress CMS, landing page creation software, and a social media management tool.

I also owned and managed our agency relationships in regard to SEO, paid advertising (Google Ads, PPC, Social, etc.), and content creation.

Alongside the digital aspects of my role, I was also heavily involved in the creation of assets for our digital campaigns, such as: adverts, emails, landing pages, eBooks, etc.

Digital Marketing Manager

Nolii

As the Head of Growth at Nolii, I was responsible for managing the organic and paid growth function of the marketing team in order to drive business success on an international stage. I was hired to build, deliver and drive forward Nolii's holistic and innovative growth strategy across all business channels, especially e-commerce. I was also directly involved in supporting any activity (whether in-house or via an agency) needed to implement the growth strategy for both Nolii and our retail partners. A core focus of my role was the optimisation of our marketing activity through the use of data driven marketing solutions, ensuring optimal results.

Head of Growth

Ocushield LTD.

I provided advice and guidance on all things digital, with a focus on reviewing and improving PPC, Display, Google Shopping and Paid Social Media activities. I also provided essential website UX/UI advice and feedback.

Digital Marketing Consultant

In my role as a Digital Marketing Specialist, I utilized my expertise to support clients in uncovering new growth opportunities across organic, paid, and social channels, aligning content with their brand identity. 

My efforts helped clients seamlessly connect their digital marketing efforts. This encompassed crafting copy for various channels, setting up monitoring tools, implementing comprehensive marketing strategies across diverse digital platforms, employing analytical tools to generate campaign reports, leading client meetings, and contributing to new business development initiatives.

Digital Marketing Specialist

Lark (Group) Limited

In my role, I supported the Head of Marketing, overseeing strategy implementation, and leading projects such as launching the corporate website and integrating marketing automation. I managed various tasks, including content creation, communication coordination, website management, SEO, PPC campaigns, and event organization. I collaborated with teams, evaluated campaign effectiveness, managed budgets, and ensured brand consistency. My role was dynamic and impactful in achieving the company's marketing goals.

Marketing Executive

Young London

I played a pivotal role in diverse aspects of our company's marketing efforts. This involved designing materials such as newsletters, ads, graphics, and promotional items, while also crafting copy for various internal and external communications like blogs, press releases, and event collateral. Managing multiple websites, I continuously updated and improved content using HTML coding and Content Management Systems, and led a website revamp to enhance usability and design. I successfully oversaw the merger of four brands, guided our social media strategy, engaged with customers, and coordinated award submissions. My responsibilities extended to acting as a brand guardian, understanding customer profiles, and orchestrating email marketing campaigns, ensuring alignment with our brand guidelines and objectives.

Marketing Communications Tactician

International SOS

In my role, I contributed to various aspects of marketing and communications. I created training materials for corporate microsites and played a part in the International SOS Duty of Care White Paper campaign, involving website maintenance, content creation, and image sourcing. I researched content, proofread documents, and assisted in organizing corporate events. Utilizing tools like Google Analytics and Photoshop CS5, I analyzed website data and created web/print banners. Additionally, I managed email campaigns using the 'Exact Target' tool and administrated the International SOS Digital Asset Management system, handling image/document uploads, user database maintenance, and collateral creation.

Corporate Marketing Intern

I'm a marketing leader known for innovative campaigns that yield measurable outcomes. 

With a passion for pushing the limits of marketing, I've achieved a track record of success by infusing data-driven insights into the strategies I craft. 

My leadership rests on empowering team collaboration, empowering members to unleash their full potential, fostering creativity and achieving greatness. 

I possess a decade-long expertise in SEO, crafting connections through social media, compelling content creation, and impactful email marketing. 

With over a decade of practical experience in optimizing search rankings, creating genuine social media engagement, crafting compelling content, and driving effective email marketing strategies I am well positioned to help any business, no matter their sector.

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