Bruker Cellular Analysis

Digital Marketing Manager

BioSkryb Genomics

Senior Digital Marketing Manager

Deepcell

•	Led the development and execution of omni-channel digital marketing strategy and campaigns, including email marketing, social media, SEO, PPC advertising, 3rd party advertising and content marketing.
•	Owned the development and execution of annual digital marketing plans/strategies, including creating comprehensive frameworks and playbooks to standardize and optimize digital content planning, strategy development, and performance measurement.
•	Built and maintained strong relationships with key customers (KOLs), partners, and industry influencers through digital channels and engagement tactics.
•	Coordinated digital marketing efforts to support national/regional/virtual events, trade shows, and sponsorships, increasing brand visibility and effectively generating high quality leads to influence pipeline.
•	Owned the development of digital assets, including website content, social media posts, email content, and PPC advert materials.
•	Developed, coordinated, and executed sales enablement tools to support global sales team needs to maximize results.
•	Monitored and analyzed digital marketing performance metrics, including website traffic, conversion rates, email open rates, social media engagement, and campaign effectiveness in addition to down funnel metrics and attribution of digital campaigns/sources.
•	Provided regular reports and updates to senior management on digital marketing activities, results, and optimization opportunities.
•	Stayed ahead of digital best practices, emerging technologies, and industry trends to ensure competitiveness and compliance.

NAI NorCal

• Leader of Marketing department responsible for digital marketing strategy, timelines, analytics, data management, reporting and analysis, funnel performance, lead qualification and scoring, and CRM management (Salesforce).
• Website content management, SEO strategy, email campaigns, email automation, social media, direct mail, paid media, brand management and corporate strategy, market research and development of quarterly/yearly marketing initiatives.
• Headed digital marketing function and a multi-disciplinary team to achieve the company objectives of sales growth, demand generation, and full GTM execution from conception to execution through omni-channel campaigns.
• Oversee property and corporate marketing, demand capture, lead scoring, lead nurturing, via cross channeled touches including email, website, print, social media and more directly captured, quality controlled and analyzed in CRM 
• Led the design and implementation of company blog and white pages to support SEO goals; established, tracked, analyzed, and reported back on-site experience results to make UX recommendations (desktop, tablet, mobile); established UTM link tagging; enabled tracking and monitoring of digital marketing touches to successfully market to depending on the lead’s funnel stage.
• Developed and administered digital marketing and paid media strategies for +30 commercial brokers which led to a total property value of $843MM (75% growth) and a total net revenue commission of $18MM (46% growth).

Digital Marketing Coordinator

Grassroots Ecology

• Developed marketing plan and marketing strategy to drive awareness and lead generation via email, social media, web and print.
• Built upon Grassroots Ecology's onsite content road map - involving keyword research, competitive analysis, content marketing strategy, content creation, email marketing and link-building.
• Established key marketing goals, metrics, budgets, timeline's and consistent KPI tracking for all marketing channels to ensure growth and success for scale.

Marketing Strategist - Volunteer

COMMITTED HP

•	Coordinated and executed go-to-market digital campaigns to enhance brand awareness, generate demand, customer relationships, drive website traffic and stimulate acceleration of the sales cycle through the use of analytics and evaluation of KPIs.
•	Managed campaign copywriting, scheduling, dashboard creation and data analysis to make ensure new growth initiatives.
•	Headed the planning and execution of social, influencer, and community-based marketing programs that resulted in increased viewership, engagement, lead generation, sales and overall awareness of the brand.
•	Strengthened customer relationships and developed new revenue opportunities through content development for social media, email marketing campaigns and website. Published promotions, emails, and notifications in accordance with marketing strategy.
•	Capitalized on unmet market needs ahead of competition backed by research and data-driven decisions.
•	Managed marketing team and worked cross functionally with 3rd party groups to optimize and integrate marketing strategy into SEO efforts and Amazon operations.

Lead Marketing Specialist

•	Developed a complete marketing strategy based on understanding target demographic’s interests, desires and behaviors to successfully operate in the United States.
•	Applied knowledge of marketing strategy, consumer preferences, competition, distribution channels, and business objectives to develop and produce multi-channel marketing campaigns.
•	Ensured all content design and copy met brand standards and adhered to best standards based on platform usage.

Marketing Operations Intern

U.B. Conquense, Spain; Escazu FC, Costa Rica; FC Tulsa, USA 

•	Maintained top level performance and professionalism while in high-stress work environments. 
•	Worked collectively and communicated effectively with team members, staff, and executives. 
•	Developed cultural and emotional awareness working directly with colleagues from all over the world.
•	Maintained the drive and determination to achieve personal and team objectives and goals.

Professional Soccer Player

California State University, Monterey Bay

•	Worked collectively with domestic and international individuals in order to develop and apply a methodological approach for the team to achieve success.
•	Active communication between athletes, consistent analytical thinking to identify areas of strengths/weaknesses, being a team player and constantly learning from those around me.

Volunteer Assistant Men's Soccer Coach

U.S. Geological Survey (USGS)

•	Helping with various parts of the Coastal Storm Modeling System (CoSMoS) project.

Intern

Taplio

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