Chris Handy 🎉's Linkedin Analytics

👋 Hi, there. Nice to meet you. I'm Chris. I'm an avid father, and also your friend who knows a little bit about marketing, technology, and human behavior. Here's what makes me tick. 👇 I've held a wide variety of marketing, growth and sales related roles and I have learned that buyers today want to dig in and do their own research... until they don't. That's what's led me to the conclusion that the best go to market strategy for 2023 is product led first, with an enterprise sales component. People want to dig in and learn about (and even try) products on their own until they are ready to buy. If it's a personal decision for them, they will. If it requires a buying committee; that's where a sales motion enters the equation. Having been a part of creating strategies for both go-to-market strategies before, It takes a careful balance of understanding the kinds of actions that may be leading indicators for purchase; and building in careful outreach from reps in a way that feels natural to the customer's expanded use of the product itself. Setting up and optimizing copy for the right triggers, tasks, and even bots is easy. Understanding what these moments are is the tricky part. It requires a deep understanding of the customer that only comes from countless conversations, interviews, and research. Whether you are product-led or sales-led; it ultimately comes down to creating an experience based on what's right for the customer. Perhaps its Customer-Led Growth after all. Need help? DMs are open.