Chris Handy 🎉's Linkedin Analytics

Build What Sells 🔁 Sell What's Built 👀👇 I’m a curious B2B SaaS leader with deep expertise in product marketing, product management, and go-to-market strategy. My career has been defined by connecting the dots between customer insights, product development, and sales execution—ensuring that we build products people actually want to buy and that sales teams are equipped to sell them effectively. At my core, I focus on end-to-end customer experience rather than just isolated marketing tactics. I thrive at the intersection of product, sales, and marketing, ensuring alignment that drives revenue growth, customer retention, and long-term value. My background spans customer marketing, marketing operations, and sales enablement, giving me a unique lens on how businesses scale. Currently at Law Insider, I’ve led major initiatives to increase customer lifetime value and reduce churn by launching a new Pro product tier, optimizing pricing and packaging, and introducing AI-powered features. Previously, at Crux, Drift, Rasa, and DigitalMarketer, I played key roles in product launches, repositioning efforts, PLG strategies, and pricing transformations—helping businesses move from single-player models to scalable, high-retention platforms. Beyond my work in-house, I’ve owned an agency, been a speaker at Flip My Funnel, PRSA, AMA, and Grow with HubSpot events and have advised companies like HubSpot, Foursquare, and Methodist Health Systems on product marketing and growth strategies. I’ve also led HubSpot User Groups and built customer education programs that drive activation and expansion. I love making complex products feel intuitive, optimizing pricing and packaging, and driving cross-functional alignment to accelerate growth. If you’re thinking about how to improve retention, scale a SaaS product, or reposition a brand for expansion—let’s connect.