Hannon Hill

- Led the planning and execution of high-impact event marketing initiatives, including industry conferences and webinars, resulting in a 40% increase in audience reach and a 35% YoY increase in sales pipeline contributions.

- Directed strategy, speaker engagement, and promotional efforts for the company's flagship user conference, increasing attendance by 30% and improving post-event engagement by 50%.

- Orchestrated multi-touch marketing campaigns across email, paid social, and web channels, generating a 20% lift in demo requests and consistent brand alignment.

- Drove creative booth design and experiential tactics at national industry events, enhancing lead capture by 3x through elevated brand presence.

-Developed and executed comprehensive content strategy including blog posts, white papers, case studies, newsletters, and short-form videos that strengthened brand positioning and thought leadership.

- Spearheaded digital marketing optimization through SEO audits, website enhancements, and strategic use of analytics to drive data-informed decision making.

- Established and managed the editorial calendar, ensuring consistent, high-quality content delivery aligned with company objectives and industry trends.

- Built and implemented targeted email marketing campaigns through Mailchimp that nurtured leads and contributed to conversion goals.

- Designed and delivered strategic webinar programming (seven in 2023, eight in 2024) that positioned the company as an industry authority and generated qualified leads.

Marketer

Education Marketing Leader

- Created and managed a podcast dedicated to marketing trends and education leadership, producing over 100 episodes.

- Own end-to-end production workflow including content strategy, booking, editing, and multi-platform distribution to maximize visibility and audience retention.

Podcast and Book Club Host

EML Podcast Productions

At ELM Production, we specialize in helping education and marketing professionals share their expertise—one podcast episode at a time.

As part of the Education Marketing Leader brand, which includes the Education Marketing Leader podcast and book club, ELM Production is dedicated to crafting compelling audio content that engages, informs, and inspires.

We understand that the education and marketing landscapes are dynamic, requiring thoughtful storytelling and expert execution. 

That’s why at ELM Production, we focus on elevating thought leadership through high-quality podcasts that resonate with audiences and create lasting impact.

Our full-service podcast production supports:

🎙️ Professionals looking to share insights on industry trends
🎙️ Marketing teams aiming to showcase their institution’s expertise
🎙️ Industry leaders who want to engage with a broader audience through storytelling

From concept development and research to recording, editing, and distribution, we ensure your message is heard and remembered.

Let ELM Production be your partner in transforming expertise into engaging, strategic, and impactful podcast content for the education and marketing community.

Founder | Producer

Wilkes & McHugh

- Strengthened digital presence and brand positioning through strategic content marketing, increasing social engagement and contributing to lead generation efforts.

- Spearheaded public relations campaigns aligned with community engagement events, enhancing firm visibility and relationship development.

- Published original thought leadership in regional legal publications, reinforcing the firm’s expertise and attracting new business.

Marketing And Public Relations Specialist

- Drafted good faith correspondence, discovery motions to compel, and proposed Orders.
- Drafted, responded to, and review discovery.
- Researched and applied local courts' administrative orders.
- Drafted, proofread, and edited various legal documents.
- Drafted letters to clients, courts, and opposing counsel. 
- Conducted legal research.
- Drafted pre-trial documents, including witness disclosures, exhibit lists, and investigative reports.
- Completed in-person and remote notarizations.

Litigation Paralegal

- Successfully managed the pre-litigation process from beginning to end for entire pre-lit caseload.    
- Reviewed medical records review and drafted Notices of Claim.
- Responded to Pre-Suit Discovery requests from opposing counsel.
- Coordinated Unsworn Statements and Pre-Suit Mediations.
- Answered client inquiries with a high level of professionalism providing education when applicable on the process to put the client at ease.
- Managed administrative tasks including scheduling depositions, notarizing legal documents, E-filing legal documents and generating client, court and opposing counsel letters as needed.

Pre Litigation Coordinator

ProVest LLC

- Conducted exhaustive researched, placed cold calls and followed up on all leads to meet and exceed company and client service level agreements.
- Made use of strong time management and organizational skills while working with highly confidential information.  
- Exceeded daily quotas by 110% highly proficiency use of available resources including government monitored databases.

Skiptrace Investigator

American Envoy

- Provided comprehensive supervision of a mailroom team for a document retrieval company that included processing and tracking all outgoing mail through the use of specialized UPS, FedEx and USPS software.  
- Accurately translated German tax records for official court records.
- Oversaw the virtual transition of legal documents for various law firms.  
- Led employee development providing comprehensive training and guidance that created a highly effective team.

Production & Logistics Team Lead

Coventry Health Care, an Aetna Company

- Responsible for accurate delivery of letters and packages to various departments within the organization.  
- Performed a variety of maintenance, repair and installation related tasks within multiple office locations.

Mailroom Clerk/Facilities Technician

I am a strategic marketing and communications leader with over 5 years of experience driving brand visibility, demand generation, and event-based marketing initiatives across the tech, legal, and media industries. My expertise spans campaign leadership, multi-channel engagement optimization, and delivering measurable ROI through content strategies, brand storytelling, and public relations.

In my current role at Hannon Hill, I lead high-impact marketing campaigns, orchestrate industry conferences and webinars, and drive brand alignment across various digital channels. Through these efforts, I have contributed to significant audience growth, sales pipeline expansion, and enhanced engagement at national events.

In addition to my work at Hannon Hill, I am the Founder, Host, and Producer of the Education Marketing Leader Podcast, where I explore marketing trends and higher-ed leadership with industry experts. Since launching the podcast, I’ve produced over 100 episodes.

I am also passionate about empowering professionals to share their insights through high-quality podcast content as the founder of ELM Production. My goal is to help education and marketing leaders elevate their voices and connect with wider audiences through engaging, impactful storytelling.

Let’s connect! Whether you’re interested in marketing strategies, higher-ed trends, or discussing the latest episode of my podcast, I’d love to collaborate and share ideas.

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